Can I merge two keywords into one as anchor text?

[artion]

If I merge 2 keywords into 1 and use it as anchor text, will it help me in targeting both keywords?

[Craig McPherson]

Artion,

I have used the following with great success.

Spread your anchor text out over 3 words.

60% of backlinks for your main keyword (BLUE WIDGETS)
30% for your second keyword (BUY BLUE WIDGETS)
10% for your 3rd word/phrase (BEST BLUE WIDGETS)

You get my drift?

What also has worked for me on ocassions is ranking first for the easier phrase then working backwards towards the main, harder phrase.

Good luck mate

Craig

[JoeHughes]

No that would be a disaster. All it will help you do is rank for those two keywords together which I assume will be useless to you.

Pick one primary keyword and build 80% of your links with that anchor text and 20% to the remaining keyword with the relevant anchor text.

If your using any spinning tools do this

{keyword one|keyword two|keyword one|keyword one|keyword one}

That way you will roughly get a 80% split for your primary keyword.

[yukon]

Originally Posted by Craig McPherson

What also has worked for me on ocassions is ranking first for the easier phrase then working backwards towards the main, harder phrase.

That does work, dominate the easy keywords & work backwards towards the higher competition/traffic keywords. You can build authority & keyword relevance along the way, before targeting tough keywords.

[MikeFriedman]

Originally Posted by artion

If I merge 2 keywords into 1 and use it as anchor text, will it help me in targeting both keywords?

The only time I have really tested this was with plural words.

furniture store
furniture stores

Build links for 'furniture stores' and found good ranking with both.

Now if the keywords were

wood furniture
furniture store

and you build links for 'wood furniture store' what would happen? I'm not entirely sure, but my gut tells me it would take longer to rank for each keyword. However, if 'wood furniture store' is also a keyword worth targeting, then I could see there being some benefit to trying it because you would actually be targeting 3 worthwhile keywords. Even if it doesn't work out the way you want, you are at least ranking the third keyword.

On the other hand, I've done a lot of testing with the opposite and it has worked well.

Using the above example, I've built links for 'wood furniture' and 'furniture store' which also resulted in top ranking for 'wood furniture store'.