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Old 12-01-2011, 04:24 AM   #1
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Default PPC networks vs Google

Hi there,

Many people buy ads on google, but have you ever though
may some webmaster use any PPC network on them site with
Adsense together and for the same niche ads advertiser
pay much more in adsense than on PPC network?

Most important part: visitors dont care who advertiser of the ad:
Adsense or any other PPC campaign and visitors don't care how
much you paid for click.

Tadas
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Old 12-01-2011, 04:50 AM   #2
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Default Re: PPC networks vs Google

I think that the best way out is to join several PPCs. According to my own experience it is much better.

Quote:
Most important part: visitors dont care who advertiser of the ad:
Adsense or any other PPC campaign and visitors don't care how
much you paid for click.
You are completely right! So everything depends on the webmaster and his choice (and then gis profit, ROI etc).
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Old 12-01-2011, 05:06 AM   #3
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Arrow Re: PPC networks vs Google

Quote:
Originally Posted by ninar View Post
I think that the best way out is to join several PPCs. According to my own experience it is much better.


You are completely right! So everything depends on the webmaster and his choice (and then gis profit, ROI etc).
Any specific tracking tool for PPC campaigns you can recommend?

Tadas
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Old 12-01-2011, 05:12 AM   #4
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Default Re: PPC networks vs Google

I have used abc search in the past. well its not that bad. Microsoft ad center is also cool.

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Old 12-01-2011, 05:15 AM   #5
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Default Re: PPC networks vs Google

Google Adwords is the best pay per click marketing campaign although Yahoo! Search Marketing and Microsoft adCenter are in the loop but still adwords has edge over the other search engines.
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Old 12-01-2011, 11:23 AM   #6
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Default Re: PPC networks vs Google

Check out leadimpact.com
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Old 12-01-2011, 05:25 PM   #7
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Default Re: PPC networks vs Google

You'll find that Google generally outperforms any other PPC network. However in the last year or two, Yahoo have really improved their network so it's also a viable option. Just be sure to heavily analyze the sites your traffic is coming from, and exclude under-performing search partner sites.

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