How Come all these Clicks are Free?

JaniceElizabeth · 08-20-2008, 06:20 AM

I am helping with a campaign for a friend who was paying $1.50 per click.

When we worked out the conversion rate it was costing more to convert than she was making so we paused the campaign while planning what to do next.

This was the only campaign that she had active.

When we checked the Google Analytics today (to see the effect of pausing the campaign) I see that although Google Adwords has not billed anything for the period since pausing the campaign (and shows zero clicks) Google Analytics shows that 31 clicks were made via Google PPC over the week.

Now I'm all for getting 31 free clicks (especially when they normally cost so much) but how could that happen?

Our only thoughts are that people have a tab or screen open for a few days and then click on the ads even though they are paused. This could be the case but it seems a remarkably high proportion. (Normal click rates were 80 to 90 in a week)

Can anyone shed any light on the mystery?

Thanks

Janice

macchiavelli · 08-20-2008, 06:45 AM

I think there is probably a delay in the adwords system.
Believe me Google will find out sooner or later, they always do.
If they dont, you are the luckiest person on the planet!

Solidsnake · 08-20-2008, 07:49 PM

It's a bomb clicks and the same thing happening with adsense... You are not charge because there is no earnings on clicks as well..

JaniceElizabeth · 08-21-2008, 02:09 AM

Hi Solidsnake

what are bomb clicks? I've not heard that term before

thanks

Janice

Dan Grossman · 08-21-2008, 02:28 AM

Google doesn't stop (or start) showing ads immediately after you change something in your account. Changes appear on their search partners (other websites) as long as a day or so later. So in the meantime, you've asked to pause the campaign, but the ads are still running... Google doesn't bill you, but you still get a few lingering clicks until everything syncs up with your pause.

JaniceElizabeth · 08-21-2008, 03:13 AM

Thanks Dan, that may be the case because she did have the ads running on search partners and content sites as well as Google search itself.

Almost tempting to switch the ads on and off

Janice

08-20-2008, 06:20 AM	#1
JaniceElizabeth Active Warrior War Room Member Join Date: Nov 2004 Location: , , United Kingdom. Posts: 40 Thanks: 0 Thanked 0 Times in 0 Posts	How Come all these Clicks are Free? I am helping with a campaign for a friend who was paying $1.50 per click. When we worked out the conversion rate it was costing more to convert than she was making so we paused the campaign while planning what to do next. This was the only campaign that she had active. When we checked the Google Analytics today (to see the effect of pausing the campaign) I see that although Google Adwords has not billed anything for the period since pausing the campaign (and shows zero clicks) Google Analytics shows that 31 clicks were made via Google PPC over the week. Now I'm all for getting 31 free clicks (especially when they normally cost so much) but how could that happen? Our only thoughts are that people have a tab or screen open for a few days and then click on the ads even though they are paused. This could be the case but it seems a remarkably high proportion. (Normal click rates were 80 to 90 in a week) Can anyone shed any light on the mystery? Thanks Janice
	http://www.weight-loss-motivation-program.com http://www.simplyfitnessgear.com/blog

08-20-2008, 06:45 AM	#2
macchiavelli Banned War Room Member Join Date: Oct 2006 Location: United Kingdom Posts: 1,299 Thanks: 259 Thanked 115 Times in 64 Posts	Re: How Come all these Clicks are Free? I think there is probably a delay in the adwords system. Believe me Google will find out sooner or later, they always do. If they dont, you are the luckiest person on the planet!

08-20-2008, 07:49 PM	#3
Solidsnake Banned Join Date: Aug 2008 Posts: 999 Thanks: 38 Thanked 75 Times in 56 Posts Social Networking Contact Info	Re: How Come all these Clicks are Free? It's a bomb clicks and the same thing happening with adsense... You are not charge because there is no earnings on clicks as well..

08-21-2008, 02:09 AM	#4
JaniceElizabeth Active Warrior War Room Member Join Date: Nov 2004 Location: , , United Kingdom. Posts: 40 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How Come all these Clicks are Free? Hi Solidsnake what are bomb clicks? I've not heard that term before thanks Janice
	http://www.weight-loss-motivation-program.com http://www.simplyfitnessgear.com/blog

08-21-2008, 02:28 AM	#5
Dan Grossman Happily Self-Employed War Room Member Join Date: Jan 2007 Location: Philadelphia, PA Posts: 797 Thanks: 16 Thanked 366 Times in 55 Posts Social Networking	Re: How Come all these Clicks are Free? Google doesn't stop (or start) showing ads immediately after you change something in your account. Changes appear on their search partners (other websites) as long as a day or so later. So in the meantime, you've asked to pause the campaign, but the ads are still running... Google doesn't bill you, but you still get a few lingering clicks until everything syncs up with your pause.
	I'm Dan Grossman. I run Awio Web Services LLC. >> Know which 20% of your advertising generates 80% of your sales <<

08-21-2008, 03:13 AM	#6
JaniceElizabeth Active Warrior War Room Member Join Date: Nov 2004 Location: , , United Kingdom. Posts: 40 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How Come all these Clicks are Free? Thanks Dan, that may be the case because she did have the ads running on search partners and content sites as well as Google search itself. Almost tempting to switch the ads on and off Janice
	http://www.weight-loss-motivation-program.com http://www.simplyfitnessgear.com/blog