Adwords competition question...

aygabtu · 12-05-2011, 01:30 PM

I have several adword campaigns going for my sites, but for one of them I started at 5 cents and bumped it up several times to 65 cents and I'm still not getting impressions. I just bumped it up to $1 to see what happens.

Does this mean that there is that much competition for those keywords? I've added about 100 combinations of suggested terms. Does it also mean that any ads I serve on those pages will be very high CPC?

Thanks for any insight.

MikeFriedman · 12-05-2011, 01:35 PM

Yes, assuming your ads are approved and active, it looks like your competitors are bidding higher than you.

Just to make sure I am reading your post right though, you are running an AdWords campaign to drive traffic to a website that is monetized with AdSense?

aygabtu · 12-05-2011, 02:35 PM

Quote:

Originally Posted by MikeFriedman

Yes, assuming your ads are approved and active, it looks like your competitors are bidding higher than you.

Just to make sure I am reading your post right though, you are running an AdWords campaign to drive traffic to a website that is monetized with AdSense?

Yep! I left it bumped to $1 and still get nothing. Zero impressions! I wonder if something went wrong with that particular campaign. I cannot believe it is worth $1+ a click!

paulgl · 12-05-2011, 02:39 PM

Your competition may also have much higher QS than you do.
It may be impossible to get on the first page. Try bidding
on different positions. Google will not even consider you,
no matter how high you bid, if your QS sucks in relation
to the others.

If you can't believe it is worth a dollar a click, then
maybe adwords is not for you. Biggest mistake people
make is not being able or willing to pay money.

You have to pay money and maybe bid on lower positions.
Test the keywords. As your CTR increases, you too will
be able to get higher with smaller amounts of money.

Adwords is not for the faint of heart, that's for sure.

Paul

aygabtu · 12-05-2011, 03:11 PM

If the keyword was tied to selling a product I can understand paying more, but this is an adwords campaign to drive traffic to tools for users with my own adsense ads on the pages. Others are doing something similar, so why would someone bid far more for something they will never be able to recoup?

12-05-2011, 01:30 PM	#1
aygabtu Advanced Warrior Join Date: Jan 2011 Posts: 608 Thanks: 20 Thanked 29 Times in 24 Posts	Adwords competition question... I have several adword campaigns going for my sites, but for one of them I started at 5 cents and bumped it up several times to 65 cents and I'm still not getting impressions. I just bumped it up to $1 to see what happens. Does this mean that there is that much competition for those keywords? I've added about 100 combinations of suggested terms. Does it also mean that any ads I serve on those pages will be very high CPC? Thanks for any insight.
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12-05-2011, 01:35 PM	#2
MikeFriedman Don't Drink and SEO War Room Member Join Date: Oct 2009 Location: York, PA Posts: 2,009 Thanks: 207 Thanked 551 Times in 393 Posts Social Networking Contact Info	Re: Adwords competition question... Yes, assuming your ads are approved and active, it looks like your competitors are bidding higher than you. Just to make sure I am reading your post right though, you are running an AdWords campaign to drive traffic to a website that is monetized with AdSense?
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12-05-2011, 02:39 PM	#4
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Adwords competition question... Your competition may also have much higher QS than you do. It may be impossible to get on the first page. Try bidding on different positions. Google will not even consider you, no matter how high you bid, if your QS sucks in relation to the others. If you can't believe it is worth a dollar a click, then maybe adwords is not for you. Biggest mistake people make is not being able or willing to pay money. You have to pay money and maybe bid on lower positions. Test the keywords. As your CTR increases, you too will be able to get higher with smaller amounts of money. Adwords is not for the faint of heart, that's for sure. Paul
	How to Make Money off Facebook: Login to your account. Deactivate your account. Get your butt to work.

12-05-2011, 03:11 PM	#5
aygabtu Advanced Warrior Join Date: Jan 2011 Posts: 608 Thanks: 20 Thanked 29 Times in 24 Posts	Re: Adwords competition question... If the keyword was tied to selling a product I can understand paying more, but this is an adwords campaign to drive traffic to tools for users with my own adsense ads on the pages. Others are doing something similar, so why would someone bid far more for something they will never be able to recoup?
	Check and track SERP results for multiple keywords for FREE at whatsmyserp.com