Keywords Not Triggering Ads With Good Quality Score??

magnetoguy · 12-07-2011, 06:01 AM

For some reason some keywords in some of my campaigns are no longer triggering ads

The quality scores are good and the daily budgets are all above the minimum

Help would be much appreciated :-)

PS The only thing I have changed is the status of some broad match keywords (using Adwords Editor) from Active to Paused and then back from Paused to Active.

But the exact and phrase matches in the same ad groups don't show either.

Not sure if this is an Adwords glitch

iamseo · 12-07-2011, 12:07 PM

Have you checked bid of those keywords ? Try to increase the bid.

tylerjaysen · 12-07-2011, 01:02 PM

Promoting your site via adwords is a good thing...and also mix it up with traditional SEO too.

However, if you're a newbie with adwords...be careful.. as you can lose your shirt fast. Try to start off with 1 ad, 1 keyword, 1 campaign....and see if you get any clicks. Don't put 1000 keywords into your ad....especially on the search network. Your CTR (click thru rate) will suck...and your CPC (cost per click) will go up.

Also use google keyword tool and enter your domain....google will tell you which keywords are relevant to your site and you can start from there.

12-07-2011, 06:01 AM	#1
magnetoguy Active Warrior Join Date: Dec 2010 Posts: 60 Thanks: 13 Thanked 0 Times in 0 Posts	Keywords Not Triggering Ads With Good Quality Score?? For some reason some keywords in some of my campaigns are no longer triggering ads The quality scores are good and the daily budgets are all above the minimum Help would be much appreciated :-) PS The only thing I have changed is the status of some broad match keywords (using Adwords Editor) from Active to Paused and then back from Paused to Active. But the exact and phrase matches in the same ad groups don't show either. Not sure if this is an Adwords glitch

12-07-2011, 12:07 PM	#2
iamseo Warrior Member Join Date: Jul 2011 Location: India Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Keywords Not Triggering Ads With Good Quality Score?? Have you checked bid of those keywords ? Try to increase the bid.
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12-07-2011, 01:02 PM	#3
tylerjaysen HyperActive Warrior Join Date: Apr 2009 Posts: 204 Thanks: 1 Thanked 14 Times in 11 Posts	Re: Keywords Not Triggering Ads With Good Quality Score?? Promoting your site via adwords is a good thing...and also mix it up with traditional SEO too. However, if you're a newbie with adwords...be careful.. as you can lose your shirt fast. Try to start off with 1 ad, 1 keyword, 1 campaign....and see if you get any clicks. Don't put 1000 keywords into your ad....especially on the search network. Your CTR (click thru rate) will suck...and your CPC (cost per click) will go up. Also use google keyword tool and enter your domain....google will tell you which keywords are relevant to your site and you can start from there.
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