How to start learning PPc?

[skseofleet]

I have basic knowledge about PPC like it stands for Pay per click. We pay each time when someone hit our ad. We pay a particular amount for each hit that we fixed while doing bidding. I want to know how to implement all of this and what is the concept or stages to go through PPC? Like in seo, we have two parts on page and off page. Further these parts are divided into different sections like on page in keyword research, meta tags etc and same as off page. I want to know the sections of PPC? How much sections of PPC ?

[StoneWilson]

From limited experience, just remember 5 things:
1. calm down
2. longtail keywords
3. test
4. test
5. test

[serena85]

If you go with PPC you need to be patient and also have a nerves of steel. Try and read very much before you invest any money.

[Priya12]

PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.

[nicktyler]

Another good place to start is the Google adwords help

[DrJale]

To succeed with PPC, first you must have a certain amount of money willing to waste for testing purposes. It is almost impossible to start profiting right away without any experience (unless you are extremely lucky) and even with experience you will still need to tweak your campaigns until you start seeing profit.

Basically your goal is that your EPC (earning per click) be consistently higher than CPC (cost per click).

The only way to accomplish this is through tracking & testing and gathering your information. You must test & track everything - from ad copy to keywords and landing pages. Once you start seeing results, you must focus on what works and drop what doesn't. For example, if you run search campaigns, you must track your results to find out what keywords are bringing you profits, so you can stop paying for those that doesn't.

There is no way to know upfront what will work, so you must always test & track. Without testing & tracking PPC marketing is useless and will waste you money for sure.

[HorseStall]

Read these articles by Dave Collins of Software Promotions he is an AdWords genius! Search engine optimization tips in a collection of search engine articles- improve your ranking and increase the visibility of your software.

HTH