Local SEO conundrum: Phone number tracking

alxvallejo · 12-13-2011, 07:04 AM

If you are doing some local SEO -- and you want the client's rankings to jump high -- you need a consistent NAP format. Yet by keeping a consistent phone number format -- you develop a huge margin of error when it comes to conversion rates because you are using a consistent phone number across all sources!

So rank high = high margin of error!

Custom Phone Tracking = lower rankings!

What's the deal yo!?

nicktyler · 12-13-2011, 07:32 AM

Not sure I follow why you have to have the same phone number to rank high in search results. Unless you aer trying to rank for the number which makes even less sense.

alxvallejo · 12-13-2011, 08:00 AM

There are multiple sources claiming that any inconsistency in NAP will hurt rankings:

Any confusion about your business name, address and/or phone number coming from trusted sources can suppress your rankings and should be corrected ASAP.
--Mary Bowling

Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google Places

nicktyler · 12-13-2011, 08:07 AM

Name maybe, but I don't see the likes of big national companies with many retail outlets across the country with different phone numbers and addresses worrying or getting penalised for it. they also have many many sources/links from different local and national directories etc which state the differeent numbers and addresses

Am I missing something here?

alxvallejo · 12-13-2011, 08:09 AM

Side question for you: Do you advocate phone tracking for local seo in this case? How else can you narrow the margin of error for sources of phone inquiries?

nicktyler · 12-13-2011, 08:13 AM

I do advocate phone tracking for SEO in this case. I have used it in the past with just the last few digits changed (like a different extention basically) If it did any harm to the rankings I was unaware of it and it was not enough to stop the sucess of any efforts to improve them.

backshamilton · 01-19-2012, 07:58 AM

There are many reasons that a person needs to do a cell phone number tracking. Part of the reason is to track prank callers, find your spouse's cell phone numbers and more suspicious. Whatever the reason, you have advanced technology, now you can find a lot of people use only a cell number information.

12-13-2011, 07:04 AM	#1
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Local SEO conundrum: Phone number tracking If you are doing some local SEO -- and you want the client's rankings to jump high -- you need a consistent NAP format. Yet by keeping a consistent phone number format -- you develop a huge margin of error when it comes to conversion rates because you are using a consistent phone number across all sources! So rank high = high margin of error! Custom Phone Tracking = lower rankings! What's the deal yo!?

12-13-2011, 07:32 AM	#2
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: Local SEO conundrum: Phone number tracking Not sure I follow why you have to have the same phone number to rank high in search results. Unless you aer trying to rank for the number which makes even less sense.
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12-13-2011, 08:00 AM	#3
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Local SEO conundrum: Phone number tracking There are multiple sources claiming that any inconsistency in NAP will hurt rankings: Any confusion about your business name, address and/or phone number coming from trusted sources can suppress your rankings and should be corrected ASAP. --Mary Bowling Local Search Ranking Factors \| Local SEO Best Practices for Ranking in Google Places

12-13-2011, 08:07 AM	#4
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: Local SEO conundrum: Phone number tracking Name maybe, but I don't see the likes of big national companies with many retail outlets across the country with different phone numbers and addresses worrying or getting penalised for it. they also have many many sources/links from different local and national directories etc which state the differeent numbers and addresses Am I missing something here?
	Find permanent and contract IT Jobs in Europe 1000's of IT Contract Jobs in the UK live now To search 10000's of IT Jobs in the UK click here

12-13-2011, 08:09 AM	#5
alxvallejo HyperActive Warrior Join Date: Apr 2011 Location: New England Posts: 183 Thanks: 13 Thanked 3 Times in 3 Posts Social Networking	Re: Local SEO conundrum: Phone number tracking Side question for you: Do you advocate phone tracking for local seo in this case? How else can you narrow the margin of error for sources of phone inquiries?

12-13-2011, 08:13 AM	#6
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: Local SEO conundrum: Phone number tracking I do advocate phone tracking for SEO in this case. I have used it in the past with just the last few digits changed (like a different extention basically) If it did any harm to the rankings I was unaware of it and it was not enough to stop the sucess of any efforts to improve them.
	Find permanent and contract IT Jobs in Europe 1000's of IT Contract Jobs in the UK live now To search 10000's of IT Jobs in the UK click here

01-19-2012, 07:58 AM	#7
backshamilton Warrior Member Join Date: Jan 2012 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Local SEO conundrum: Phone number tracking There are many reasons that a person needs to do a cell phone number tracking. Part of the reason is to track prank callers, find your spouse's cell phone numbers and more suspicious. Whatever the reason, you have advanced technology, now you can find a lot of people use only a cell number information.
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