So why does it always seem like....

aygabtu · 12-15-2011, 08:23 AM

Whenever you get a higher CTR that your CPC goes down?

paulgl · 12-15-2011, 09:26 AM

Sometimes it's the opposite.

But there are several reasons.

The auction is dynamic.

Your page score is dynamic.

Top notch adwords users with high CTR
get a lower CPC.

Some of the clicks may have been invalid.

The ads that work well, over time, on your
site, will invariably be rewarded with a lower CPC.

Google puts ads on your site for what they think
people want. Not the highest bidder.

I feel your pain. Frustrating for one day to get a few
clicks, kick butt in the $ department, then next day
get boatloads of clicks and less money! Ah...the day
to day trials of an adsense user!

Paul

Qualibid · 12-15-2011, 09:39 AM

Yes, sometimes it's the opposite, so it's not directly related.
It may change in your case.

12-15-2011, 08:23 AM	#1
aygabtu Advanced Warrior Join Date: Jan 2011 Posts: 608 Thanks: 20 Thanked 29 Times in 24 Posts	So why does it always seem like.... Whenever you get a higher CTR that your CPC goes down?
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12-15-2011, 09:26 AM	#2
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: So why does it always seem like.... Sometimes it's the opposite. But there are several reasons. The auction is dynamic. Your page score is dynamic. Top notch adwords users with high CTR get a lower CPC. Some of the clicks may have been invalid. The ads that work well, over time, on your site, will invariably be rewarded with a lower CPC. Google puts ads on your site for what they think people want. Not the highest bidder. I feel your pain. Frustrating for one day to get a few clicks, kick butt in the $ department, then next day get boatloads of clicks and less money! Ah...the day to day trials of an adsense user! Paul
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12-15-2011, 09:39 AM	#3
Qualibid Active Warrior War Room Member Join Date: Dec 2009 Location: Montreal, Canada Posts: 98 Thanks: 0 Thanked 6 Times in 6 Posts	Re: So why does it always seem like.... Yes, sometimes it's the opposite, so it's not directly related. It may change in your case.
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