This will change SEO Forever... Watch out

[thomarv29]

SEO will be 100 times harder one year from now and it will be progressively worse from now on. Google has created a new predictive search algorithm that displays search results according to what links you click on for other searches. As Google builds its index of your behavior it will begin tailoring search results that they feel are more likely to be what you are looking for. This means that depending on who is searching and their history of interests, different people will see different results. This is already in place and is getting stronger. I believe right now the main effects are centered around news and general inquiry based searches and possibly not product based keywords. Owning an SEO company i find this to be the next great challenge in the progressive algorithms Google is known for. Hope this helps you guys tailor your strategies in your SEO. Good luck and God bless!

[TryBPO]

Agreed plus other social factors will make an impact. It won't mean the end to SEO though just change the rules. The good ones will adapt and the others will get out of the game.

[Melissa82]

I have to agree with you when I see that advertising has already become unique to each surfer. I don't think it's too far fetched to assume that SERPs will one day become unique to individuals also.

It will be a nightmare to assess what position a website ranks. I don't think SEO companies will be able to provide their customers with exact rankings if this does become the method of future search engines.

Perhaps predicting a site's position in the SERPs will be like that of Quantum Mechanics where nothing is exact and average and probability become the only means of accurate prediction.

[Phoenixfk]

I am trying to get a footing with the current rules and then i hear they want to change them. It is all fine by the way, i guess i have the advantage that i do not have too much to unlearn.
Felix
Biznessmind.com

[debra]

Actually if you really think it through, it won't make it 100 times harder, it will make it a 1000 times easier.

You can purchase in content links (think Infolinks for one example) geared around keywords targeted geographically. I can especially see where this could be maniplulated for the serps, too. Maybe a refreshed twist to P2P link building (hint...hint).

[thomarv29]

Originally Posted by Phoenixfk

I am trying to get a footing with the current rules and then i hear they want to change them. It is all fine by the way, i guess i have the advantage that i do not have too much to unlearn.
Felix
Biznessmind.com

LOL, Dont get discouraged, place pages are easy to get ranked along with product sites.

[thomarv29]

Originally Posted by debra

Actually if you really think it through, it won't make it 100 times harder, it will make it a 1000 times easier.

You can purchase in content links (think Infolinks for one example) geared around keywords targeted geographically. I can especially see where this could be maniplulated for the serps, too. Maybe a refreshed twist to P2P link building (hint...hint).

Im not familiar with "Infolinks" any tips or links you could point us to?

[debra]

Originally Posted by thomarv29

Im not familiar with "Infolinks" any tips or links you could point us to?

yeah...

Pay Per Click Advertising - In Text Ads for Websites by Infolinks

That was just a quickie in thought btw. If I find the time in the next day or two, I should do a mockup marketing plan using the theroy of this "new" algorithm.

[ERPLeadsWriter]

I'm not sure I can even wrap my head around the technical IT stuff Google does so it certainly is bad news for me.

On the other hand, you said 'Google builds its index of your behavior'... is it just me or does that sound like an invasion of privacy?

[thomarv29]

Originally Posted by ERPLeadsWriter

I'm not sure I can even wrap my head around the technical IT stuff Google does so it certainly is bad news for me.

On the other hand, you said 'Google builds its index of your behavior'... is it just me or does that sound like an invasion of privacy?

I think the real danger of the predictive algorithms is the impact that these filters will have on our ability to find news and other points of view different from our own. The web really opened up the amount of information available beyond what newspaper editors would allow through their own filters. This created a resource that makes it possible to find, discover, and grow beyond our own social influence. The use of algorithmic filters will create a closed circle of filtered news that we have no control over. The danger lies in the fact that their are no current plans on adding the ability to change the filter settings and everything is based off of an algorithm that is unable to distinguish the difference between a point of view or a basic desire to obtain new information. In effect we will only be shown search results the algorithms think we want to see and close us off to new points of view and outside influence needed to find balance in our opinions, especially when we are trying to form them.

[WakondaMarketing]

I think more and more people will go for Google ads in the following years since acquiring a good organic rankings in the SERPS will be very challenging.

[TolyZ]

.... This is kinda lame. Got to start adapting I guess.

[JSProjects]

Originally Posted by WakondaMarketing

I think more and more people will go for Google ads in the following years since acquiring a good organic rankings in the SERPS will be very challenging.

Which is exactly what Google wants. And they'll probably get away with it due to a lack of any real competition. That said, the competition basically copies Google anyway. So they'd probably do the same.

[Mike Anthony]

I think you are overblowing it a bit. Predictive is going to be more of a difference for people who have searched for something similar before. New people searching are not going to have anything in that niche to predict. So still comes down to having a strong presence in the rankings for my niche.

[Maraun]

The only thing it influences is your ability to see where you are ranking. When SERPS are not only determined by searchphrase and available sites but also by the search history of the user, you will have to start thinking in average position rather than absolutes.

You have the same effect now with localized search where sites rank differently for google.co.uk and google.com. The new factor that comes into play now then is the topic/niche of your site as additional ranking factor. I think that's a good thing, more targeted traffic, less traffic from broad keyword searches that only come to your site by accident.

[kithara]

Originally Posted by thomarv29

I think the real danger of the predictive algorithms is the impact that these filters will have on our ability to find news and other points of view different from our own. The web really opened up the amount of information available beyond what newspaper editors would allow through their own filters. This created a resource that makes it possible to find, discover, and grow beyond our own social influence. The use of algorithmic filters will create a closed circle of filtered news that we have no control over. The danger lies in the fact that their are no current plans on adding the ability to change the filter settings and everything is based off of an algorithm that is unable to distinguish the difference between a point of view or a basic desire to obtain new information. In effect we will only be shown search results the algorithms think we want to see and close us off to new points of view and outside influence needed to find balance in our opinions, especially when we are trying to form them.

Thas is exactly how i feel about this !! nicely said

[TolyZ]

Now that I think about it I don't think it will have that much impact on the SEO. I mean google already doing this.
Here is what I noticed. I'm in a few car clubs and visit few car forums regularly. Let's say I type "BMW" in the search. It pops up my local BMW dealer (location filter) then BMW forum that I visit at least once a day, then it shows me all other sites. When I check the forum position for the keyword it's not on the 1st page.

[rooze]

We're all just guinea pigs in a huge social media experiment.

[paulgl]

LOL! You people come up some stuff, I'll tell you that.

Google doing personalized searches, what a concept!

They've been doing that for years....

Nothing has changed for organic as well as inorganic searches.

But here's hint that google gave us a while back. Personalized
searches have little to do with SEO, except on the preceding
and cumulative searches.

Which means in building personalized searches, SEO is indeed
very important in the long run. You have to start from
a non-personalized search.

And not everybody logs into google, or resides in places where
personalized searches matter.

If you think SEO is going to be 100 times harder, well, maybe
that will finally make real SEO a commodity.

Remember, most of the world does not care what their dear
aunt haddy from omaha had last night for dinner, nor care what
her neighbor's dentist did what homer's tooth. People forget
that 99.999% of the people here are after other things that
indeed require the same old same old SEO.

Paul

[GeorgR.]

And how should that change SEO or the way how people make and promote web sites?
"Personalization" (in theory) only means the user is getting what he is looking for...so no matter WHAT algorithm they use, i don't see this any different than what it is now?

If anything, they NEED to make their algos more "intelligent" and get away from stupid factors like on-site factors, EMD domain obsession and other nonsense.

[rooze]

Originally Posted by GeorgR.

......"Personalization" (in theory) only means the user is getting what he is looking for...so no matter WHAT algorithm they use......

No, if that were the case there wouldn't be an issue. What they're getting is what Google thinks they're looking for based on their search history.

If I spend a day searching for and reading about Republican values, then try to obtain the opposing viewpoint from Liberal websites, my content will be delivered based on the assumption that my primary interests are in Republican data. In other words it's being filtered for me and I don't want it to be filtered. (ok, not a great example)..
This really has huge implications, ethical and moral concerns not excluded.

[Iriss]

I think this is an amazing change on the part of Google that will bring better traffic to websites that are targeted and built for a specific reason.

Great job, Google.

Ps: The ones who are not making money right now anyway are the ones who complain about something like this.

[Mercusio]

They've been doing this for a long time. That's why people daily come in here with a false sense of their true google link. They clicked it earlier and now it pops up a lot higher than it normally does.

Also: If I look for basketballs on one site, then go to another... I still see some ads for basketballs. Why? Cause brother Google is following me around, remembering.

[yukon]

Originally Posted by Mercusio

They've been doing this for a long time. That's why people daily come in here with a false sense of their true google link. They clicked it earlier and now it pops up a lot higher than it normally does.

Also: If I look for basketballs on one site, then go to another... I still see some ads for basketballs. Why? Cause brother Google is following me around, remembering.

That's why I use Google Chrome Incognito, most of the time. I can dump browser search history simply by opening a new Incognito browser.

[MrWonton]

Originally Posted by yukon

That's why I use Google Chrome Incognito, most of the time. I can dump browser search history simply by opening a new Incognito browser.

Agreed. I always open an incognito window to check "true" SERPs. I find it delivers better results than rank checkers!

[Mike Hutton]

interesting, but as SEO changes our tactics change so its no worries tbh

[Lucid]

Originally Posted by Mike Anthony

I think you are overblowing it a bit. Predictive is going to be more of a difference for people who have searched for something similar before. New people searching are not going to have anything in that niche to predict. So still comes down to having a strong presence in the rankings for my niche.

Finally someone using their brains. Only took 14 posts. As Paul said, good old-fashioned SEO is still important.

>> If anything, they NEED to make their algos more "intelligent" and get away from stupid factors like on-site factors, EMD domain obsession and other nonsense.

Who said they are using what you deem stupid factors? All this is just speculation just being repeated over and over on these boards.

[watson229]

Yes it is really an interesting step by Google. But as usual SEO experts will find new different ways in their niche.

[ERPLeadsWriter]

Originally Posted by thomarv29

I think the real danger of the predictive algorithms is the impact that these filters will have on our ability to find news and other points of view different from our own.

So we're talking a form of censorship?

Google does know the difference between a lesser evil and just the same evil but with a different face right? >:\