Online Public Relations

marketingfuture · 12-19-2011, 11:14 PM

Why Online Public Relations

You look like newbie when you're entering a new market. The awareness of your brand is weak and it's hard to establish the credit between you and your potentials, which impacts strongly on the buying decision of customers.

When facing an interesting products with unknown brand, most customers would practice a simple research online by looking for what other people said about you. Here, the online public relations makes sense.

Value of Online Public Relations

increase the awareness of your brand
establish business credit and business opportunity
increase searches of brand keywords

How Online Public Relations Works

Online PR helps us exposure to those audiences by using topics of public interest and news items that provide a third-party endorsement and do not direct payment.

It includes mainly 4 aspects in the process,

Objective of online PR

Selection of social media that relates to the business
Copywriting to serve for the interests of target audiences
Public release, communications and performance tracking
Tactics can be applied to find out what is appealing to target audiences include the use of attracting messages, surveys, conducting research or even focus groups.

There are 2 tools that can be used in the practice of PR.

press releases and media kits as whitepaper, brochures, annual reports
interactive social media outlets, such as blogs, Twitter and Facebook, which allow the organization to engage in two-way communication, and receive immediate feedback from their various stakeholders and publics.

More: chinese internet marketing

12-19-2011, 11:14 PM	#1
marketingfuture Warrior Member Join Date: Dec 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Online Public Relations Why Online Public Relations You look like newbie when you're entering a new market. The awareness of your brand is weak and it's hard to establish the credit between you and your potentials, which impacts strongly on the buying decision of customers. When facing an interesting products with unknown brand, most customers would practice a simple research online by looking for what other people said about you. Here, the online public relations makes sense. Value of Online Public Relations increase the awareness of your brand establish business credit and business opportunity increase searches of brand keywords How Online Public Relations Works Online PR helps us exposure to those audiences by using topics of public interest and news items that provide a third-party endorsement and do not direct payment. It includes mainly 4 aspects in the process, Objective of online PR Selection of social media that relates to the business Copywriting to serve for the interests of target audiences Public release, communications and performance tracking Tactics can be applied to find out what is appealing to target audiences include the use of attracting messages, surveys, conducting research or even focus groups. There are 2 tools that can be used in the practice of PR. press releases and media kits as whitepaper, brochures, annual reports interactive social media outlets, such as blogs, Twitter and Facebook, which allow the organization to engage in two-way communication, and receive immediate feedback from their various stakeholders and publics. More: chinese internet marketing