How Does Adsense Know if My Traffic Converts?

[The Expert]

I've heard it more than once that if the traffic that your site sends to an advertiser converts consistently over time, your CPC will go up.

My questions is, how does Adsense KNOW if your traffic converts?

If I have a fitness site and someone clicks through to a Water Bottle company and a lot of people buy water bottles on that website, how does Google know how that traffic is performing? It's not like they own the water bottle site.

[aygabtu]

So many sites use google analytics and I would assume it is either a requirement or strongly recommended that if you use adwords that you have the google analytics scripts on your pages. With that google can track from search results to your site to the purchase. They know what the source of traffic is unless you have cookies disabled, http referrer turned off, javscript turned off, etc. But if you did that, 99% of the websites out there would be worthless to you.

They have eyes all over the place.

[paulgl]

How do they keep track? Well, I suppose it would very
easy to track of a clickers action. That is, if they fill out
a form or click the buy button. Also remember, that a valuable
click is also someone who is generally interested in the product,
but does not necessarily take action. I can think of several
easy ways of keeping track, and google has a plethora of
engineers to do better.

You cannot be expected to have every click lead to a sale.
Google knows that.

The higher the ratio of clickers that buy, the better.

One reason why google thinks many sites are not
suited for adsense. (polite way of saying banned.)

If you have 100 clicks, and zero buyers, that's bad.
That means your traffic sucks. That does not mean
a ban is at hand. It means you will be smart priced,
most likely. Will that, over time, lead to a ban? Who
knows.

Could be that's why many get banned after
years, swearing the did nothing wrong. They did not
get targeted traffic. Your site is a waste of time.
Some people cannot grasp that. You get tons of
clicking, but not takers.

If you have 10,000 impressions, one click, and that one
click buys, that's great in google's eyes. They care about buyers.

Paul

[tylerjaysen]

yeah this is also one of those topics that is debatable. I think..this is my opinion....that if the user clicks on one of your adsense ads....and then stays on the page that it redirects to (the advertiser) for some good amount of time...ie looks around the site..reads the content etc..then google knows this .....and rewards your adsense account accordingly.

This is just my guess though and I have no concrete evidence...however,,,I sometimes see some of my clicks getting $.01 or $.65 from same page same advertising ad block. That's a big difference and I can only assume that the cheaper click ....well they just clicked away from the advertiser page immediately.