New type of premium Adsense ad?

[MarathonMan]

I just ran across what looks like a new type of semi-premium Adsense ad:

Free Software Download for Windows: freeware, shareware, open source software

Check out the strange block they have right in the middle of their homepage - it looks like an extended leaderboard. It's not full premium (it still has Adsense branding and the other units they use are regular) but it's definitely something beyond what most of us have.

Anyone seen this before?

[IM Ash]

That's just insane - there's 10 ads in that block and it's huge! But is is something you can closely mimic by placing two large rectangles one below the other.

[paulgl]

Only premium publishers can customize like that.

I can only assume they are a premium publisher, but
I've seen stuff like that before. Comes with being
a premium adsense owner. Google does brand on them
as well. Ezinearticles uses extra long blocks as well,
for just another example.

The perks of a premium publisher are astounding.

What we couldn't do if we were able to customize
them, define our keywords, etc. Man that would
really be something. They get away with a lot,
like placement and having other similar ads. Stuff
that would get is in deep trouble.

Paul

[MarathonMan]

All of the premium publishers I've seen (ex, eHow) have ad blocks that have a small, plaintext "sponsored links" notice with no adsense logo that are completely customizable. This account doesn't look as if he has that ability.

[yukon]

Ha, ha, I'm sure that has a massive CTR!

What the heck is that domain (com-about.com)?

Is that part of about.com?

[IM Ash]

Originally Posted by yukon

Ha, ha, I'm sure that has a massive CTR!

What the heck is that domain (com-about.com)?

Is that part of about.com?

It is an approach used to get an EMD without having the EMD
Create a subdomain using the keyword "weight loss" and you have "weightloss.com-about.com"

[yukon]

Originally Posted by Eleva8

It is an approach used to get an EMD without having the EMD
Create a subdomain using the keyword "weight loss" and you have "weightloss.com-about.com"

But all they have is the com- how would that help anything?

Looks kinda strange & isn't a subdomain, it's just the word com.

I only find it odd because If about.com doesn't own that, then it looks like the owner is trying to piggyback the real about.com & the OP link is a premium Adsense publisher, yet Google doesn't have a problem with the piggyback domain name.

Who knows? The domain just looks odd to me.

[sovereignn]

I'm jealous I'd love to have one of those

[IM Ash]

Originally Posted by yukon

But all they have is the com- how would that help anything?

Looks kinda strange & isn't a subdomain, it's just the word com.

I only find it odd because If about.com doesn't own that, then it looks like the owner is trying to piggyback the real about.com & the OP link is a premium Adsense publisher, yet Google doesn't have a problem with the piggyback domain name.

Who knows? The domain just looks odd to me.

You must check the internal pages of that site and you will see what the goal was in having that domain.

If I want to create a reviews site, I can purchase a domain like this com-reviews.com and I can create subdomains like: "6packabs.com-reviews.com" or "happychildguide.com-reviews.com" or "tinnitusmiracle.com-reviews.com"

Now, I don't know how G will read these domains but I think there will be a slight boost! I am actually going to be trying this out on a big site that I have planned for 2012... will see how it goes!

[MMateo23]

It kind of looks weird, but I guess if it works, then maybe it will be something to do in the future.

[yukon]

Originally Posted by Eleva8

You must check the internal pages of that site and you will see what the goal was in having that domain.

If I want to create a reviews site, I can purchase a domain like this com-reviews.com and I can create subdomains like: "6packabs.com-reviews.com" or "happychildguide.com-reviews.com" or "tinnitusmiracle.com-reviews.com"

Now, I don't know how G will read these domains but I think there will be a slight boost! I am actually going to be trying this out on a big site that I have planned for 2012... will see how it goes!

Ha, Ha, yeah it just clicked.

I see what your saying now, that's funny, I suppose that would seriously have traffic thinking they are on the real site.

[IM Ash]

Originally Posted by yukon

Ha, Ha, yeah it just clicked.

I see what your saying now, that's funny, I suppose that would seriously have traffic thinking they are on the real site.

Yea, it was confusing for me as well when I first learnt about it!

I've seen weirder stuff happening though like a dude who purchased a partial emd like this "www-exactmatchdomain.com" which in essence is "www.www-exactmatchdomain.com" and he redirected the www to non-www so the domain read like this "www-exactmatchdomain.com" in the SERPs.

[yukon]

Originally Posted by Eleva8

Yea, it was confusing for me as well when I first learnt about it!

I've seen weirder stuff happening though like a dude who purchased a partial emd like this "www-exactmatchdomain.com" which in essence is "www.www-exactmatchdomain.com" and he redirected the www to non-www so the domain read like this "www-exactmatchdomain.com" in the SERPs.

Man that is hilarious!

It's funny what people will come up with in IM.

[MarathonMan]

This is a smaller site owned by a larger publisher with multiple properties, but apparently if you get into premium with a larger site you can use it on any domain you want.

Has anyone with access to Adsense Premium EVER come forward and talked about it? At all?

[retsek]

If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.

[MarathonMan]

Originally Posted by retsek

If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.

Of course they can tell if the content is above the fold - even I can come up with a rudimentary algo to do that.

I think it's going to be interesting when Mat Cutts and the Adsense teams start bashing heads. Where did you see this "above the fold" mentioned by Google?

[retsek]

Originally Posted by MarathonMan

Of course they can tell if the content is above the fold - even I can come up with a rudimentary algo to do that.

I think it's going to be interesting when Mat Cutts and the Adsense teams start bashing heads. Where did you see this "above the fold" mentioned by Google?

They mentioned that at the last PubCon. Content/Ads Position will be become a factor in algo.

Pretty hypocritical of Google when you consider that alot of searches now have 3 lines of ads, plus 7 lines local listings BEFORE you get to the first organic listing. But hey, it's their party.

[MarathonMan]

Originally Posted by retsek

They mentioned that at the last PubCon. Content/Ads Position will be become a factor in algo.

Pretty hypocritical of Google when you consider that alot of searches now have 3 lines of ads, plus 7 lines local listings BEFORE you get to the first organic listing. But hey, it's their party.

Either way, Google still has less (obtrusive) ads then Yahoo or Bing. I started moving my ads down the page after the last Panda update, I wondered if they took this into account.

Do you have a link to a vid/transcript?

[yukon]

Originally Posted by retsek

If you have a layout like that on a site you care about, you might want to re-think it. Google has already given the heads up that future updates to their algo will consider whether the content of the page is pushed below the fold. Premium and regular publisher, it doesn't matter.

Whether they can tell where below the fold is or if they're just blowing steam, that's a whole other debate.

For content sites targeting high value keywords, you would want your site to be able to stand up to the scrutiny of a manual reviewer. They have alot of those now.

Below the fold is based on the screen resolution of the traffic, everyone isn't running the same screen size.

What screen resolution does a Google bot run?

[retsek]

couldn't find a video, this page has a summary.
Matt Cutts 2011 Pubcon Keynote

[yukon]

Originally Posted by retsek

couldn't find a video, this page has a summary.
Matt Cutts 2011 Pubcon Keynote

Thanks, but that link just looks like someones personal blog, so the story could be their own opinion? Plus it doesn't say anything besides what you've already said (actually you said more on the subject, in this thread).

I would like to see their definition of above the fold, how many pixels is Googles idea of being above the fold? I kinda doubt they'll give that info. out.

I guess you could take the smallest resolution & work with that, to be on the safe side.

Plus how are you going to judge an image gallery or video type site for having content above the fold?

[MarathonMan]

I'm pretty sure they judge "above the fold" by the average screen size (which they have ready access to because of analytics and ad data, my numbers estimate it's about 800px high allowing for browser toolbars) and average browser usage data. My safe bet would be to assume 700-800px of vertical screen space as "above the fold".