Bing Users Behave Differently Than Google?

Taffle · 12-26-2011, 12:35 PM

Good Day Warriors,
My inquiry today relates Bing users vs. Google users, and if they sift the SERPs differently from one another?

I ask because I manage a large PPC account for ecommerce store and we use both Google & Bing ad platforms. We are fine-tuning each, but with more focus in Google.

I often times will apply the 'what works in Google, implement to Bing' strategy, however I am not always convinced that this is optimum way to go - it just helps to simplify things, for we have 100+ campaigns and tons of ad groups in each (it's rather large ecommerce store.)

From your professional PPC advertising experience, do you see any behavioral differences in Bing users to Google users? I know this is a very broad question and can often hinge on the market, but Im throwing it out there anyways.

Chris Sweeney · 12-26-2011, 02:13 PM

I don't do much PPC anymore, but when I was, I was normally amazed at the difference between my AdWords campaign and its Bing counterpart. I'd start both campaigns off exactly the same, and then just make changes separately in each based on how each were performing. So yes, I think you would be right to assume that Bing users do indeed behave a little differently than Google users. But man, that's gonna be a tough project to optimize if you have 100 different campaigns in each and have to optimize them both separately according to their own separate performances. Good luck!

12-26-2011, 12:35 PM	#1
Taffle Optimized Content Guru Join Date: Dec 2011 Location: Traverse City, MI Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Bing Users Behave Differently Than Google? Good Day Warriors, My inquiry today relates Bing users vs. Google users, and if they sift the SERPs differently from one another? I ask because I manage a large PPC account for ecommerce store and we use both Google & Bing ad platforms. We are fine-tuning each, but with more focus in Google. I often times will apply the 'what works in Google, implement to Bing' strategy, however I am not always convinced that this is optimum way to go - it just helps to simplify things, for we have 100+ campaigns and tons of ad groups in each (it's rather large ecommerce store.) From your professional PPC advertising experience, do you see any behavioral differences in Bing users to Google users? I know this is a very broad question and can often hinge on the market, but Im throwing it out there anyways.

12-26-2011, 02:13 PM	#2
Chris Sweeney HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Ambler, PA (suburb of Philly) Posts: 418 Thanks: 68 Thanked 35 Times in 24 Posts Social Networking Contact Info	Re: Bing Users Behave Differently Than Google? I don't do much PPC anymore, but when I was, I was normally amazed at the difference between my AdWords campaign and its Bing counterpart. I'd start both campaigns off exactly the same, and then just make changes separately in each based on how each were performing. So yes, I think you would be right to assume that Bing users do indeed behave a little differently than Google users. But man, that's gonna be a tough project to optimize if you have 100 different campaigns in each and have to optimize them both separately according to their own separate performances. Good luck!