PPC + AM. Newb Here. Advice?

[kret0s]

Hey Warriors, Love the forum so far.

I'm very interested in using PPC to generate AM sales. Last night I made my first sale for $27 in under an hour on my first try. (natural pro? or fluke?)

I'm getting just under 0.2% CTR. I suppose my targeting is decent. But conversions could be better. Right now I just do a 'direct' redirect to the hoplinks - no custom landing pages or w.e.

Any techniques to increase conversions? Cheaper clicks? Good related WSOs I should read?

I realized the power of PPC + AM and eager to learn more!