Criteria for a good AdSense keyword?

AhmedA · 12-30-2011, 07:29 PM

What are the criteria for a good AdSense keyword to target?

For example I found a keyword with following criteria:

Local monthly searches(exact) >1000
CPC >$1 in GKWT and contextual tool
SerpIQ: average competition
Traffic Travis Competition: Relatively easy
Market Samurai SEO value > $1500
Spyfu: more than 15 advertisers
Exact match domain available.

So would that be a good keyword to target for example?

packerfan · 12-31-2011, 12:10 AM

It's really impossible to give a good answer, but it would appear to be. Please keep this in mind though...

If it's 1,000 visitors, as a rule Google gets 30% of those searchers to click on their ads. So you're down to 700.

If you rank #1, you'll probably get about 50% of those visitors. So now you're looking at 350 visitors.

Let's say the average CPC is correct, so for every $1 click, you get $.68 I think.

Now let's assume you have an awesome CTR of 10%

So 35 visitors clicked on an ad at an average of $.68.

You will make roughly $23.80 from that one specific keyword.

That assumes you rank #1. And that the CPC is close to right. And that you have a high CTR.

So I'd probably 1/2 and say something like $10/month is closer to a reasonable figure.

Nothing wrong with that. Just make sure you're the kind of ROI you're expecting.

12-31-2011, 12:10 AM	#2
packerfan Senior Warrior Member War Room Member Join Date: Dec 2010 Posts: 1,165 Thanks: 38 Thanked 210 Times in 144 Posts Social Networking	Re: Criteria for a good AdSense keyword? It's really impossible to give a good answer, but it would appear to be. Please keep this in mind though... If it's 1,000 visitors, as a rule Google gets 30% of those searchers to click on their ads. So you're down to 700. If you rank #1, you'll probably get about 50% of those visitors. So now you're looking at 350 visitors. Let's say the average CPC is correct, so for every $1 click, you get $.68 I think. Now let's assume you have an awesome CTR of 10% So 35 visitors clicked on an ad at an average of $.68. You will make roughly $23.80 from that one specific keyword. That assumes you rank #1. And that the CPC is close to right. And that you have a high CTR. So I'd probably 1/2 and say something like $10/month is closer to a reasonable figure. Nothing wrong with that. Just make sure you're the kind of ROI you're expecting.
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12-30-2011, 07:29 PM	#1
AhmedA Active Warrior Join Date: Aug 2011 Posts: 57 Thanks: 6 Thanked 7 Times in 6 Posts	Criteria for a good AdSense keyword? What are the criteria for a good AdSense keyword to target? For example I found a keyword with following criteria: Local monthly searches(exact) >1000 CPC >$1 in GKWT and contextual tool SerpIQ: average competition Traffic Travis Competition: Relatively easy Market Samurai SEO value > $1500 Spyfu: more than 15 advertisers Exact match domain available. So would that be a good keyword to target for example?