A keyword with 0 monthly searches?WHy?

money fan · 01-01-2012, 07:07 PM

Hi,
In the "warriors for hire" section i posted a thread requested keyword research for $50. Soon a guy contacted me. I asked what the minimum global monthly search for each keyword was. He replied back saying "Generally I take it down to 500 searches but that number is not etched in stone (depends on niche) but I also include a complete list of all keywords (down to 0 search) in a csv file." Why would i need a keyword will 0 searches a month? I am fairly new to IM so so i don't know everything but a keyword that is searches 0 times why would i need it? Thank you for your help!

tpw · 01-01-2012, 07:11 PM

Ask the guy who gave you the data.

But some people rank for keywords, then build a demand for those keywords.

Also, some may have 0 searches for this month, but may have high-peaks during the year, during the normal cycle of interest. One example might be Halloween Costumes. No one tries to find Halloween Costumes except during August, Sept and Oct.

stevedevane · 01-01-2012, 08:21 PM

If the keywords are related to your niche, I suppose having them on a list that you use when writing could be helpful. If I'm not real familiar with a subject, I research words and phrases that appear on sites high in the SERPs. I keep those around when I'm writing to help me stay focused.

serenin221 · 01-02-2012, 08:00 PM

I don’t understand why would your keyword (considering that you have done enough research to choose them) show zero searches unless it is like how tpw said; it is because of the nature of your niche.

Amelle · 01-02-2012, 08:24 PM

Keywords have zero search volume because Google doesn't have enough significant searches for them to display, i.e not enough people are looking for them. Also, some keywords are new such as products that are new on the market which are not well known yet.

UMS · 01-02-2012, 08:46 PM

A 0 search volume would be any keyword phrase where Google doesn't have enough data to give any accurate figures.

These type of keywords are definitely very long tail keywords. However, they can still help as they should be related to your primary keyword, so they will help from an LSI and long tail perspective.

thecableguy · 01-02-2012, 09:05 PM

Quote:

Also, some may have 0 searches for this month, but may have high-peaks during the year, during the normal cycle of interest. One example might be Halloween Costumes. No one tries to find Halloween Costumes except during August, Sept and Oct.

A bit off topic here, but Google uses a 12 month average, so Halloween Costumes actually has over 800,000 searches right now according to Google

which kinda explains why some keywords seem way out of whack.

P.S. You need to do an exact match search and download the results to see the monthly searches.

jamesrich1 · 01-02-2012, 10:33 PM

0 searches is worthless. I think the guy just wanted to give you all of the data he came across.

meaghandrina · 01-03-2012, 12:14 AM

Quote:

Originally Posted by tpw

Ask the guy who gave you the data.

But some people rank for keywords, then build a demand for those keywords.

Also, some may have 0 searches for this month, but may have high-peaks during the year, during the normal cycle of interest. One example might be Halloween Costumes. No one tries to find Halloween Costumes except during August, Sept and Oct.

nice tip now I know the idea

01-01-2012, 07:07 PM	#1
money fan HyperActive Warrior Join Date: Nov 2011 Location: San Francisco Posts: 296 Thanks: 14 Thanked 37 Times in 14 Posts	A keyword with 0 monthly searches?WHy? Hi, In the "warriors for hire" section i posted a thread requested keyword research for $50. Soon a guy contacted me. I asked what the minimum global monthly search for each keyword was. He replied back saying "Generally I take it down to 500 searches but that number is not etched in stone (depends on niche) but I also include a complete list of all keywords (down to 0 search) in a csv file." Why would i need a keyword will 0 searches a month? I am fairly new to IM so so i don't know everything but a keyword that is searches 0 times why would i need it? Thank you for your help!

01-01-2012, 07:11 PM	#2
tpw Bill Platt War Room Member Join Date: Jul 2004 Location: Stillwater, Oklahoma, USA. Posts: 7,998 Blog Entries: 4 Thanks: 6,532 Thanked 6,060 Times in 2,730 Posts Social Networking Contact Info	Re: A keyword with 0 monthly searches?WHy? Ask the guy who gave you the data. But some people rank for keywords, then build a demand for those keywords. Also, some may have 0 searches for this month, but may have high-peaks during the year, during the normal cycle of interest. One example might be Halloween Costumes. No one tries to find Halloween Costumes except during August, Sept and Oct.
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01-01-2012, 08:21 PM	#3
stevedevane Warrior Member Join Date: Dec 2011 Location: Lillington, NC Posts: 8 Thanks: 1 Thanked 0 Times in 0 Posts Social Networking	Re: A keyword with 0 monthly searches?WHy? If the keywords are related to your niche, I suppose having them on a list that you use when writing could be helpful. If I'm not real familiar with a subject, I research words and phrases that appear on sites high in the SERPs. I keep those around when I'm writing to help me stay focused.

01-02-2012, 08:00 PM	#4
serenin221 Warrior Member Join Date: Jan 2012 Posts: 11 Thanks: 0 Thanked 1 Time in 1 Post	Re: A keyword with 0 monthly searches?WHy? I don’t understand why would your keyword (considering that you have done enough research to choose them) show zero searches unless it is like how tpw said; it is because of the nature of your niche.

01-02-2012, 08:24 PM	#5
Amelle Active Warrior Join Date: Jun 2010 Posts: 70 Thanks: 35 Thanked 15 Times in 13 Posts	Re: A keyword with 0 monthly searches?WHy? Keywords have zero search volume because Google doesn't have enough significant searches for them to display, i.e not enough people are looking for them. Also, some keywords are new such as products that are new on the market which are not well known yet.

01-02-2012, 08:46 PM	#6
UMS Peter Sundstrom War Room Member Join Date: Apr 2010 Location: New Zealand Posts: 1,854 Blog Entries: 1 Thanks: 177 Thanked 503 Times in 370 Posts Social Networking	Re: A keyword with 0 monthly searches?WHy? A 0 search volume would be any keyword phrase where Google doesn't have enough data to give any accurate figures. These type of keywords are definitely very long tail keywords. However, they can still help as they should be related to your primary keyword, so they will help from an LSI and long tail perspective.
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01-02-2012, 10:33 PM	#8
jamesrich1 Build Tru$t Join Date: Dec 2010 Location: Sacramento, CA Posts: 976 Thanks: 104 Thanked 261 Times in 197 Posts Contact Info	Re: A keyword with 0 monthly searches?WHy? 0 searches is worthless. I think the guy just wanted to give you all of the data he came across.
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