Advanced On-page SEO

[packerfan]

The basics are always covered and rehashed. Does anyone feel like sharing any advanced on-page SEO tips?

I'd love to start it off, but I don't know of any, hence the thread!

Please don't reply with (put your keyword in the title tag). I That's all covered in the stickies. I'm talking about the stuff us average folks don't know.

[yukon]

I'm sure everyone is tired of hearing me preach about how powerful internal linking is, take a look at that screenshot below. That's all internal linking making that triple SERP listings happen.

Doesn't a triple SERP listing look a lot better than ranking a single page per keyword?

I realize that's a low comp. keyword, it still works for higher competition keywords with quality external links for an extra boost.

BTW, that triple SERP listings has absolutely nothing to do with the size of Wikipedia, or the amount of text per Wikipedia page, it's all linking & anchor-text.

[stevet563]

Hi packerfan,

Here are few advanced strategies for you to consider.

1. Setting up other linking hubs to your website.
Make sure you optimize these websites with your keywords.

Sited to use:

LiveJournal.com
Squidoo.com
hubpages.com
weebly.com
blogger.com
wordpress.com

2. Convert your blog posts to audio and explode your links.

Go to Create text-to-speech (TTS) podcast from RSS feed for iPod, iPhone, MP3 player and mobile phone
Enter your blog or blog feed into it and it
will turn every post into an mp3 audio.. Once
they are done.. Submit them to podcast directories.
There are plenty and new ones on the SE's.

www.podsubmitter.com will do it, but want a link.. Might
become a paid service later.

3. You can also submit your mp3 audios to Internet Radio | Create an Online Radio Show | Blog Talk Radio
Google loves this website.. It is a paid service..
How to really crank this up..
All of these podcasts will create a RSS Feed.. You can
take these rss feeds and submit them to rss aggregators for
more links back to your posts.. feedage.com my favorite..

4. Add your Blog to Google Blog Search Index. No one does this:
Google Blog Search Ping Service

5. Google Video Sitemap Plugin
Creates a sitemap for every video you post on your blog.
WordPress › Google XML Sitemap for Videos « WordPress Plugins
Submit that to webmaster tools

Hope that helps,

Steve

[canadaupdates]

I really say thank you from my heart because this information is really advance .. i will defiantly implement this all.


Again Thanks A lot for all this.

Michael

[ukcarl]

In my experience I find the following to make for really solid on-page SEO

Keyword in title
keyword in first paragraph
keyword in last paragraph
Good use of LSI (at least 5 in an average 300 - 500 word post)
I don't think keyword density is that important but usually 1%-2%
Meta description
Meta tags
Relevant keyword rich categories

Hope this helps

[stefijain]

thanks for all the nice posts. i like all the post and happy to read. i will follow to optimize my websites and promote.

[simontts]

I have been having a lot of success from the on-page tags on my WP blogs and LSI keywords are proving more important than ever.

[Bofu2U]

Just make sure your H1 isn't always a direct match to the keyword. Over-optimization exists too, you know.

[ukcarl]

Originally Posted by simontts

I have been having a lot of success from the on-page tags on my WP blogs and LSI keywords are proving more important than ever.

Couldn't agree more LSI is becoming more and more important as time goes on, I think if you are using wordpress the All In One SEO Pack is a must

[Rankx]

Here is a list of things involved in advanced on page seo.

• Title Tag Optimization
• Keyword use in meta keywords
• Keyword use in meta description
• Link texts of inbound links
• Keyword use in body text
• H1 - H6 Tag optimization
• Keyword use in IMG ALT attributes
• Keyword use in outbound link texts
• HTML validation of web page to W3C standards
• Readability level of web page
• Search engine compatibility
• Robots.txt Optimization
• W3c Validation
• Working on HTML Source Code
• Image & Hyperlink Optimization
• Header Tag Optimization

Taken from here

[rooze]

I know this isn't what you want to hear but the best way to do 'advanced on-page optimization' is not to do it, particularly if you're not experienced in the subject. I've run an SEO company for nearly 14 years and the worst cases of site buggeration that I've seen are from newbies who've gone apesh*t trying to optimize their sites. They're the ones which are hardest to dig out of the hole, those and the ones who use spammy backlinks.
Just build your content naturally with your visitor in mind. If you think you're writing about a subject, and you have another page on your websites that expands on the subject or takes it in a different direction, then link to it. Create your Title and Description tags not for the SE but for the reader....they show up in the SERP's like mini-ads for your website and are used to entice people to visit you. If you format your Title Tag like: "BEST SEO FOR SEARCH ENGINE OPTIMIZATION RANKING BENEFITS RESULTS BEAT GOOGLE TO DEATH WITH A STICK IN 48 HRS SEO"...as many seem to do, then you might get a couple listings here and there but what type of nutjob is going to click it?

[packerfan]

Originally Posted by rooze

I know this isn't what you want to hear but the best way to do 'advanced on-page optimization' is not to do it, particularly if you're not experienced in the subject. I've run an SEO company for nearly 14 years and the worst cases of site buggeration that I've seen are from newbies who've gone apesh*t trying to optimize their sites. They're the ones which are hardest to dig out of the hole, those and the ones who use spammy backlinks.
Just build your content naturally with your visitor in mind. If you think you're writing about a subject, and you have another page on your websites that expands on the subject or takes it in a different direction, then link to it. Create your Title and Description tags not for the SE but for the reader....they show up in the SERP's like mini-ads for your website and are used to entice people to visit you. If you format your Title Tag like: "BEST SEO FOR SEARCH ENGINE OPTIMIZATION RANKING BENEFITS RESULTS BEAT GOOGLE TO DEATH WITH A STICK IN 48 HRS SEO"...as many seem to do, then you might get a couple listings here and there but what type of nutjob is going to click it?

While I appreciate the input, and will probably be useful for some folks, it has nothing to do with the intention of this thread.

I'm interested in starting a discussion about advanced on-page SEO. The kind of things the big boys are doing that give them an edge over the competition.

Let's just take the keyword car insurance quotes...

The companies that rank in the top 5 for that keyword could literally spend millions of dollars (and probably do) on "link building". They can create all the content in the world, the best of the best. Their sites are all PR8 or whatever.

What on-page techniques do those folks use to get an edge.

It doesn't matter when you're competing for keywords like "blue widgets that taste like candy" but if you ever want to compete for tougher stuff I want the advantage.

Now a more real world example...

Let's look at a tradition "niche" site that we mostly talk about here. You do your keyword research and find that "aluminum water bottles" is something you want to go after. The competition isn't bad, etc...

The other people competing for that aren't going to go the extra mile with their on-page stuff. But you can, and if that gives you an edge, allows you rank with fewer links, gives a higer ROI, etc.

That's what this thread is about.

[FrankRumbauskas]

Originally Posted by rooze

I know this isn't what you want to hear but the best way to do 'advanced on-page optimization' is not to do it, particularly if you're not experienced in the subject. I've run an SEO company for nearly 14 years and the worst cases of site buggeration that I've seen are from newbies who've gone apesh*t trying to optimize their sites. They're the ones which are hardest to dig out of the hole, those and the ones who use spammy backlinks.
Just build your content naturally with your visitor in mind. If you think you're writing about a subject, and you have another page on your websites that expands on the subject or takes it in a different direction, then link to it. Create your Title and Description tags not for the SE but for the reader....they show up in the SERP's like mini-ads for your website and are used to entice people to visit you. If you format your Title Tag like: "BEST SEO FOR SEARCH ENGINE OPTIMIZATION RANKING BENEFITS RESULTS BEAT GOOGLE TO DEATH WITH A STICK IN 48 HRS SEO"...as many seem to do, then you might get a couple listings here and there but what type of nutjob is going to click it?

This is probably the best SEO advice I've seen on WF. As you can see from my signature, even though I'm best known as a sales author, my "day job" is doing AdWords & other PPC management. Where do I get my clients? Simple: My blog, less than a year old, ranks on page 1 for "adwords blog." This gets enough traffic and enough people filling out the "Request A Quote" page to keep me busy. And what SEO did I do to the site?

NOTHING.

It's nothing more than a Wordpress blog and at least once a week I write a good, solid, content-rich article that's actually useful to readers. Other blogs routinely link back to it (I think SEO'ers call this "link bait") because it's good content.

Not one SEO trick, no article writing, no backlink building, no social bookmarking, nothing. I'm not saying those things have no value - they certainly do - but this just goes to show what can happen when you write content with the sole intention of being of service to people and giving them good, solid information that they will appreciate and can use. (Which is one of the building blocks of my 'Never Cold Call Again' system.)

I'm not saying not to use SEO techniques - but I am saying that before you even go there, make sure you're putting out good content, not a bunch of "spun" junk articles and other rubbish. Always remember that Google hires the smartest people in the world and you're not going to pull anything over on them!

[packerfan]

Originally Posted by Rankx

Here is a list of things involved in advanced on page seo.

• Readability level of web page
• Robots.txt Optimization
• W3c Validation

Okay, cool something a little different. I'm particularly interested in the readability level of the page.

I think (just my opinion) that this could be how google defines "quality" content.

I don't know the technical stuff involved with doing it. But I'm willing to bet they have queries grouped in some sort of structure that says, the readability for this should be X.

So if someone is searching using words that only technical experts use, the reading level should be high (in theory).

And if people are searching for regular stuff, the reading level be lower.

There are well established ways to determine reading level. I think the average newspaper is written at about a 5th or 6th grade level.

Now imagine a website on "which kettlebell should I buy" that's written at an 11th grade level (which by the way is pretty freakin hard to do).

Google would have to think something is fishy with that...

[Bambu]

I have been doing a good deal of reading on onpage SEO factors as of late. There have been some very good suggestions on this thread thus far, especially from Yukon and RankX.

I understand where some posters are coming from who suggest newbies shouldn't be concerned with onpage SEO factors, but the title of thread is ADVANCED On-page SEO. So their posts while informative totally miss the mark. I do agree that content and website structure should be made with human visitors in mind and not Google Bots. That being said, you should be able to satisfy both with well thought out website structures.

As of late, I have been very concerned with website load times (effects visitor experience (bounce rate) and is a minor onpage SEO factor). Check out Pingdom Tools to see how fast your site is loading. I am ashamed to admit that I had a few sites that were taking upwards of ten seconds to load (even with properly configured caching plugins). The sites were hosted on Go Daddy and I promptly moved them over to Host Gator and load times have dropped to ~1.5 seconds.

I think interlinking is another important factor (as mentioned above), but don't go crazy here. Google suggests having less than 100 links per page. Most non-ecommerce websites should have far less than this.

I have also read that you want to keep the number of internal links from important internal landing pages to a minimum.