Keyword Effectiveness Index (KEI)

krishacetravison · 01-02-2012, 01:42 PM

Guys, do you have an idea on how to get the total KEI of a particular keyword? Please shed a light on it because I'm really having a hard time in getting it.

Thanks!

erskinem · 01-02-2012, 04:46 PM

KEI is = (volume of searches per day)^2/(total number of competitors)

So the volume of searches per day is the number of times a particular keyword is searched for and the total number of competitors is the number of other search results that appear for that term.

That's the formula, but I don't know a lot of folks that go by KEI anymore to judge competition. Most folks these days look at the top 10 results and see if they can outrank them.

chukcha · 01-02-2012, 04:50 PM

I usually look at following

1. Exact searches in GKT
2. SERPS results
3. Top 5 results (Pagerank of a page and domain and number & quality of backlinks)

antony05 · 01-03-2012, 05:31 AM

The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.

The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

Keyword Donkey · 04-25-2012, 03:06 AM

This article helped me understand what KEI is: keeyword.com/keyword-effectiveness-index-kei-2

01-02-2012, 01:42 PM	#1
krishacetravison Active Warrior Join Date: Nov 2011 Posts: 65 Thanks: 1 Thanked 5 Times in 5 Posts	Keyword Effectiveness Index (KEI) Guys, do you have an idea on how to get the total KEI of a particular keyword? Please shed a light on it because I'm really having a hard time in getting it. Thanks!

01-02-2012, 04:46 PM	#2
erskinem Active Warrior War Room Member Join Date: Jul 2009 Posts: 58 Thanks: 23 Thanked 18 Times in 12 Posts Social Networking	Re: Keyword Effectiveness Index (KEI) KEI is = (volume of searches per day)^2/(total number of competitors) So the volume of searches per day is the number of times a particular keyword is searched for and the total number of competitors is the number of other search results that appear for that term. That's the formula, but I don't know a lot of folks that go by KEI anymore to judge competition. Most folks these days look at the top 10 results and see if they can outrank them.

01-02-2012, 04:50 PM	#3
chukcha HyperActive Warrior War Room Member Join Date: May 2011 Posts: 197 Thanks: 35 Thanked 18 Times in 17 Posts	Re: Keyword Effectiveness Index (KEI) I usually look at following 1. Exact searches in GKT 2. SERPS results 3. Top 5 results (Pagerank of a page and domain and number & quality of backlinks)

01-03-2012, 05:31 AM	#4
antony05 Active Warrior Join Date: Jan 2012 Posts: 45 Thanks: 0 Thanked 1 Time in 1 Post	Re: Keyword Effectiveness Index (KEI) The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign. Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002. The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.
	Website Reviews \| Hip Hop Music

04-25-2012, 03:06 AM	#5
Keyword Donkey Warrior Member Join Date: Apr 2012 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Keyword Effectiveness Index (KEI) This article helped me understand what KEI is: keeyword.com/keyword-effectiveness-index-kei-2