Backlinkstrategie for multilingual site

belgianguy · 01-04-2012, 10:10 AM

I have never done SEO for a multilingual site before, so I was wondering what the best strategy for this site would be?

My friend has a site in German, english and Dutch. Dutch is the main language. When you switch to another language '?lang=en' or '?lang=de' (for german) is added to the url.

Do I build backlinks to www.domain.com/?lang=de for ranking the german version of the homepage?

All strategies and tips are welcome!

didyouknow · 01-04-2012, 10:14 AM

yes... but it would be better if you could change that mechanism a bit and use de.domain.com or even domain.de instead. You should be able to rewrite the urls using your htaccess

Nikolas · 01-04-2012, 10:28 AM

I will agree with didyouknow. It would be probably better to have different subdomains for each language.

If you do that, make sure that you will permanently redirect the old urls to the new ones.

01-04-2012, 10:10 AM	#1
belgianguy HyperActive Warrior War Room Member Join Date: Jan 2009 Posts: 224 Thanks: 61 Thanked 17 Times in 17 Posts Social Networking	Backlinkstrategie for multilingual site I have never done SEO for a multilingual site before, so I was wondering what the best strategy for this site would be? My friend has a site in German, english and Dutch. Dutch is the main language. When you switch to another language '?lang=en' or '?lang=de' (for german) is added to the url. Do I build backlinks to www.domain.com/?lang=de for ranking the german version of the homepage? All strategies and tips are welcome!
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01-04-2012, 10:14 AM	#2
didyouknow Active Warrior Join Date: Oct 2011 Posts: 68 Thanks: 1 Thanked 1 Time in 1 Post Social Networking	Re: Backlinkstrategie for multilingual site yes... but it would be better if you could change that mechanism a bit and use de.domain.com or even domain.de instead. You should be able to rewrite the urls using your htaccess
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01-04-2012, 10:28 AM	#3
Nikolas HyperActive Warrior War Room Member Join Date: Mar 2007 Location: Greece Posts: 155 Thanks: 9 Thanked 31 Times in 29 Posts Social Networking	Re: Backlinkstrategie for multilingual site I will agree with didyouknow. It would be probably better to have different subdomains for each language. If you do that, make sure that you will permanently redirect the old urls to the new ones.