How Much For Google Placement Ads?

kenwarrior · 01-31-2009, 06:33 PM

I have a trading product I sell, I created a new campaign, turned search off, I wrote a plain adwords ad and selected approx 160 placement domains using trading as a keyword, set a $50/day campaign limit, set my CPC to $0.05 and waited for 1 day, nothing happened.

I've been increasing my max CPC by 0.05 increments, now at $0.15, still nothing happening, no impressions, is this just an expensive market for clicks even on the content network?

dburk · 01-31-2009, 11:57 PM

Hi kenwarrior,

Placement ads can be very expensive if you are placing them on sites with lots of advertisers competing for ad space. However if it's only been one day, your ads probably haven't been approved yet. You must wait for a human review before they will start to display.

I would suggest making your starting bids much higher and then lower them after they start to get impressions. This will give you valuable data to use when planning your bidding strategy.

e-service · 02-01-2009, 12:27 AM

you should look the status when you click to the keyword, it'll show you how much should you incrase

Traffic101 · 02-01-2009, 09:10 AM

I have the same problem as Kenwarrior. I found I could never find my ads online when I searched. Probably because I didn't bid as high as the competition. Do you have advice of how to master this technology. I have since stayed away from adwords as I seem to not be getting it.

Thanks in advance.

Solidsnake · 02-01-2009, 09:13 AM

Even if you spend $.50 per click, I don't think you will get a better result... sorry but google is very expensive... try spending your money in long-term seo.

kenwarrior · 02-01-2009, 10:48 AM

Quote:

Originally Posted by e-service

you should look the status when you click to the keyword, it'll show you how much should you incrase

There are no keywords, it is a placement only campaign

kenwarrior · 02-01-2009, 10:52 AM

Quote:

Originally Posted by dburk

Hi kenwarrior,

Placement ads can be very expensive if you are placing them on sites with lots of advertisers competing for ad space. However if it's only been one day, your ads probably haven't been approved yet. You must wait for a human review before they will start to display.

I would suggest making your starting bids much higher and then lower them after they start to get impressions. This will give you valuable data to use when planning your bidding strategy.

With the max CPC still set at $0.15 today I started to see a few impressions on a couple of sites (out of 167) but I noticed these were not the best sites, more general sites so the clicks would be cheaper I suspect

I'll raise my CPC to $0.20 today and see what happens

kenwarrior · 02-01-2009, 10:54 AM

Quote:

Originally Posted by Solidsnake

Even if you spend $.50 per click, I don't think you will get a better result... sorry but google is very expensive... try spending your money in long-term seo.

I agree, I am focused on SEO but wanted to give placement a try as I've recently done a makeover on my site and wanted some quick feedback

kenwarrior · 02-01-2009, 10:56 AM

Quote:

Originally Posted by dburk

Hi kenwarrior,

You must wait for a human review before they will start to display.

.

My ads were text only, not images, I did not think they would have a human review?

dburk · 02-01-2009, 02:48 PM

Hi kenwarrior,

Your text ads won't display on the Content Network until after a human review.

From the sound of things, you are still bidding way too low. The greatest advantage of placement ads is that you can target traffic that converts at a much higher rate than most other traffic.

These higher converting sites will generally require higher bids to win an available ad slot. The CPC for some of the best converting traffic will often be higher than traffic on the Search Network, yet more profitable. If you bid too low you will never discover this traffic.

You need to rethink your bidding strategy if you want to take full advantage of Placement Targeted ads.

kenwarrior · 02-02-2009, 12:24 PM

Quote:

Originally Posted by dburk

Hi kenwarrior,

You need to rethink your bidding strategy if you want to take full advantage of Placement Targeted ads.

I've raised my bid to $0.20 now, I want to see at what point the impressions will start, I'm not in a hurry, I don't want to pay more than I need to, this is the only way I know to find the threshold point

lhamp · 02-02-2009, 01:18 PM

I checked with Micro Niche Finder and for the word trading the going #1 click price is $5.74.
I believe that's due to the forex market.

Cheers
Larry

kenwarrior · 02-03-2009, 02:13 PM

I've increased my max CPC to $0.25, still only getting very few impressions, I know that the trading niche is a VERY expensive keyword niche, I have several trading niche content adsense sites where I sometimes get $3+ per click, still I thought I'd do my own research this time rather than relying on Guru's

kenwarrior · 02-06-2009, 02:55 PM

ok, I closed the campaign, trading keywords are too pricey for this product, will focus on SEO!

01-31-2009, 06:33 PM	#1
kenwarrior Warrior Join Date: Jan 2009 Location: Texas, USA Posts: 399 Thanks: 34 Thanked 78 Times in 45 Posts	How Much For Google Placement Ads? I have a trading product I sell, I created a new campaign, turned search off, I wrote a plain adwords ad and selected approx 160 placement domains using trading as a keyword, set a $50/day campaign limit, set my CPC to $0.05 and waited for 1 day, nothing happened. I've been increasing my max CPC by 0.05 increments, now at $0.15, still nothing happening, no impressions, is this just an expensive market for clicks even on the content network?
	Kiva.org

01-31-2009, 11:57 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: How Much For Google Placement Ads? Hi kenwarrior, Placement ads can be very expensive if you are placing them on sites with lots of advertisers competing for ad space. However if it's only been one day, your ads probably haven't been approved yet. You must wait for a human review before they will start to display. I would suggest making your starting bids much higher and then lower them after they start to get impressions. This will give you valuable data to use when planning your bidding strategy.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

02-01-2009, 12:27 AM	#3
e-service Active Warrior Join Date: Jan 2009 Posts: 61 Thanks: 14 Thanked 0 Times in 0 Posts Contact Info	Re: How Much For Google Placement Ads? you should look the status when you click to the keyword, it'll show you how much should you incrase

02-01-2009, 09:10 AM	#4
Traffic101 HyperActive Warrior Join Date: Oct 2008 Location: Ontario, Canada Posts: 221 Thanks: 64 Thanked 6 Times in 5 Posts Social Networking	Re: How Much For Google Placement Ads? I have the same problem as Kenwarrior. I found I could never find my ads online when I searched. Probably because I didn't bid as high as the competition. Do you have advice of how to master this technology. I have since stayed away from adwords as I seem to not be getting it. Thanks in advance.
	How to find freelance writing jobs \| Free guide to Blogging for Profit \| Internet Marketing Everything you want to know about computers

02-01-2009, 09:13 AM	#5
Solidsnake Banned Join Date: Aug 2008 Posts: 999 Thanks: 38 Thanked 75 Times in 56 Posts Social Networking Contact Info	Re: How Much For Google Placement Ads? Even if you spend $.50 per click, I don't think you will get a better result... sorry but google is very expensive... try spending your money in long-term seo.

02-01-2009, 02:48 PM	#10
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: How Much For Google Placement Ads? Hi kenwarrior, Your text ads won't display on the Content Network until after a human review. From the sound of things, you are still bidding way too low. The greatest advantage of placement ads is that you can target traffic that converts at a much higher rate than most other traffic. These higher converting sites will generally require higher bids to win an available ad slot. The CPC for some of the best converting traffic will often be higher than traffic on the Search Network, yet more profitable. If you bid too low you will never discover this traffic. You need to rethink your bidding strategy if you want to take full advantage of Placement Targeted ads.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

02-02-2009, 01:18 PM	#12
lhamp Warrior Member War Room Member Join Date: Mar 2007 Location: , , . Posts: 28 Thanks: 61 Thanked 2 Times in 2 Posts	Re: How Much For Google Placement Ads? I checked with Micro Niche Finder and for the word trading the going #1 click price is $5.74. I believe that's due to the forex market. Cheers Larry
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02-03-2009, 02:13 PM	#13
kenwarrior Warrior Join Date: Jan 2009 Location: Texas, USA Posts: 399 Thanks: 34 Thanked 78 Times in 45 Posts	Re: How Much For Google Placement Ads? I've increased my max CPC to $0.25, still only getting very few impressions, I know that the trading niche is a VERY expensive keyword niche, I have several trading niche content adsense sites where I sometimes get $3+ per click, still I thought I'd do my own research this time rather than relying on Guru's
	Kiva.org

02-06-2009, 02:55 PM	#14
kenwarrior Warrior Join Date: Jan 2009 Location: Texas, USA Posts: 399 Thanks: 34 Thanked 78 Times in 45 Posts	Re: How Much For Google Placement Ads? ok, I closed the campaign, trading keywords are too pricey for this product, will focus on SEO!
	Kiva.org