Big drop in CPC any ideas?

Webber12 · 01-07-2012, 03:53 AM

Hi guys,

I'm getting around 80% of my clicks from one page on my site and to start with I was getting a very high CPC, but towards the end of last month and the beginning of this month the CPC has dropped a lot. I am still getting the same amount of traffic to the page and the click through rate is the same but the CPC has dropped so much.

Has anyone else experienced this ?

Is there anything I can do about it?

I haven't changed anything except the ad colors to try to increase CTR.

Also I am based in the UK and I am targeting the US which is where most of my traffic is from and all of my clicks, is there any way to see which ads are being shown in the US.

Thanks for your help.

Tmill · 01-07-2012, 05:34 AM

I have noticed a similar drop. It may be because christmas is over and advertisement isn't as competitive right now.

01-07-2012, 03:53 AM	#1
Webber12 Warrior Member War Room Member Join Date: Dec 2010 Posts: 14 Thanks: 2 Thanked 1 Time in 1 Post	Big drop in CPC any ideas? Hi guys, I'm getting around 80% of my clicks from one page on my site and to start with I was getting a very high CPC, but towards the end of last month and the beginning of this month the CPC has dropped a lot. I am still getting the same amount of traffic to the page and the click through rate is the same but the CPC has dropped so much. Has anyone else experienced this ? Is there anything I can do about it? I haven't changed anything except the ad colors to try to increase CTR. Also I am based in the UK and I am targeting the US which is where most of my traffic is from and all of my clicks, is there any way to see which ads are being shown in the US. Thanks for your help.

01-07-2012, 05:34 AM	#2
Tmill HyperActive Warrior War Room Member Join Date: Sep 2011 Location: USA Posts: 255 Thanks: 9 Thanked 20 Times in 19 Posts Social Networking Contact Info	Re: Big drop in CPC any ideas? I have noticed a similar drop. It may be because christmas is over and advertisement isn't as competitive right now.
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