I haven't read any of her articles for quite some time, in my opinion she is one of the greatest authorities in the affiliate marketing space and her name is Rae Hoffman-Dolan, her writing style is bar-none amazing.
Quote:
Creating A Successful SEO Strategy For An Affiliate Website
Nowadays, ranking is much harder, especially for an affiliate-oriented website. I’d imagine that if you could go back in time and explain to a 1998 affiliate marketer what goes into ranking in the 2011 SERPS, it would be the same kind of culture shock as showing Henry Ford a busy metropolitan freeway at rush hour.
Affiliate marketing has evolved. This evolution is not so much technology-based, nor is it really “fundamentals” based. It’s strategy based.
So how do you create an evolved affiliate strategy? The specifics will change from site to site, but some of the standards remain the same regardless of the topic or niche.
-Rae Hoffman-Dolan
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