Use of No follow links

[ghazia]

How can no follow links be used effectively in our site?

[ghazia]

1. Human traffic: You can still get traffic from ‘nofollow’ links. You won’t get traffic from search engines, but from the websites themselves. If you have good backlinks, this can be very beneficial even though the links are ‘nofollow’.

2. It doesn’t hurt: ‘Nofollow’ links can’t hurt your website. Search engines won’t let them impact your rank (for better or worse).

3. Search engines still follow: Although links are deemed ‘nofollow’, search engines will still follow the link and index your page in some cases. Most won’t let the backlink impact your search engine rankings or PageRank, though.

I am asking about using nofollow links in our site.

[serena85]

Originally Posted by ghazia

I am asking about using nofollow links in our site.

There will not be any link........it is a NO Fallow....you can not use something that does not exist......

[danlew]

Nofollow is still very important, you know? Even if it doesn't affect your rankings either going up or down, you still get a lot of traffic from targeted and natural visitors from different sources aside from search engines.

[C Rebecca]

Originally Posted by ghazia

I am asking about using nofollow links in our site.

You mean, using nofollow attribute in internal links of your website?
As such there is no benefit of using nofollow internal links and you should not. A dofollow internal linking structure helps in internal PR sculpting.

[richardtj]

I've certainly heard that if you're implementing a link building campaign that includes a lot of blog posts etc, always mix in nofollow, they make it look more organic. Now, I'd consider myself pretty seasoned at SEO & dev and wouldn't necessarily put much hype on this, but would say that it's worth remembering that natural backlink (ie people pointing out the existence of your site) progression would certainly follow a path where you get both dofollow and nofollow backlinks to your site, so if you ramp up your backlink campaign, it should be from both... Saying all that, it also follows that natural backlinking would never focus down on a highly concentrated number of valuable keywords and would more likely be the meta of the site or it's domain name..... I guess you can't have em all.

[JaviB]

I think he means using nofollow links in his site to link an external site or internal links.

In any case, you should decide which links you want to give 'link juice' and which not. for instance, you could use a 'do follow' link to link a category page of your blog, but use 'nofollow' links to link external sites or your contact page.

[richardtj]

JaviB, sorry my mistake. I would however pojnt out that as Matt Cutts said in his blog: Nofollow takes link juice from a site just like dofollow. The juice just disappears into the ether, rather than to the next site. Yahoo did ignore the nofollow attribute altogether, but now uses Bing results and I don't know enough about Bing to comment on that part. However, nofollow attributes do have the benefit of saying to GoogleBot that you cannot vouch for this site, it's content or validity, ergo protecting your site from linking into a "Bad neighbourhood". Ergo, if you can't stop outbound links from being added via comments etc, then make them all nofollow. Your PR may drop, but not your relevance in Google's eyes.