Why CTR matters so much?

mun35 · 01-10-2012, 12:18 PM

I'm a newb, so please bare with me: Since you never know how many AdSense ads are CPC ads or CPM ads, is it really that significant to have a high CTR? Could it be that only 10% of the ads are CPC, then CTR wouldn't be so significant. Am I missing something?

silverace · 01-10-2012, 12:36 PM

more clicks just equals more money IMO

TBInternetMarketing · 01-10-2012, 12:52 PM

You will also find that your ads get more impression if they are getting a high CTR. WHen it comes to Adwords etc, you will also see that the CPC goes down with a higher CTR.

01-10-2012, 12:18 PM	#1
mun35 Warrior Member Join Date: Dec 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Why CTR matters so much? I'm a newb, so please bare with me: Since you never know how many AdSense ads are CPC ads or CPM ads, is it really that significant to have a high CTR? Could it be that only 10% of the ads are CPC, then CTR wouldn't be so significant. Am I missing something?

01-10-2012, 12:36 PM	#2
silverace The Flying Dutchman War Room Member Join Date: Jan 2011 Location: Holland Posts: 277 Thanks: 10 Thanked 38 Times in 30 Posts	Re: Why CTR matters so much? more clicks just equals more money IMO

01-10-2012, 12:52 PM	#3
TBInternetMarketing Senior Warrior Member War Room Member Join Date: Jan 2011 Location: In your PC Posts: 2,075 Thanks: 83 Thanked 789 Times in 234 Posts	Re: Why CTR matters so much? You will also find that your ads get more impression if they are getting a high CTR. WHen it comes to Adwords etc, you will also see that the CPC goes down with a higher CTR.