Natural language, or best volume keyword?

[HiramKey]

Let ‘suppose I would like to rank for a keyword like "Luxury hotels in London".

Just to make an example, let’s imagine that doing a little search with g. keyword tool, using the exact match, we notice that the big search volumes are on the variation "London Hotels Luxury" and not on the (more natural) "Luxury Hotels in London".

Regarding the OnPage Seo: should I force the keyword on the page (Title, h1, content) to gain more “pertinence” or would be better to use anyway the natural version?

I also imagine that the best help comes from the anchor texts used on the link building campaign… where using a link like “London Hotels Luxury” would be more acceptable…

Thanks for any advice.

[aygabtu]

Use the keyword, not the natural version for title, description, h1, h2, etc

In other areas of the page you can use the natural version, but if you are targeting a specific keywords, use the keyword in the key areas for SEO purposes.

[HiramKey]

Same thing regarding the link anchor, right?

[aygabtu]

On your site, yes, but when creating backlinks on other sites back to yours, try to mix it up a bit, but try to have your keyword/phrase in the anchor text.