Interesting PPC issue on adwords, with extreme low quality score...hmm?

iAmNameLess · 01-12-2012, 12:04 AM

I do a lot of adwords and handle a lot for clients, but this one has me stumped.

I have a keyword that has always been pretty solid for me. This is a newer account and I set this up with its own unique ad group, perfect optimization.. my CTR is 3-4% and my quality score has dropped down to 2.

Any clue on why this is happening? Doesn't make much sense to me! I tried changing to exact match, phrase match, no difference whatsoever.

Venus Brown · 01-12-2012, 12:26 AM

May be the Global searches for that keywords have changed so they are not that mush qualitative.

Lucid · 01-12-2012, 08:11 AM

I'd check the keyword relevancy score. My guess is Adwords judges the keyword irrelevant. That'll cost you a few QS points.

You seem to be saying that a 3% CTR should give you a better QS. Doesn't work that way. You are thinking in absolute terms. QS is a relative measure of how well you are doing compared to other advertisers. A QS of 5, no matter your CTR, only means that your CTR is average, taking into account your position.

01-12-2012, 12:04 AM	#1
iAmNameLess Smoke Free since Apr 6th War Room Member Join Date: Dec 2010 Location: MO/IL Posts: 3,602 Blog Entries: 3 Thanks: 423 Thanked 1,092 Times in 618 Posts Social Networking	Interesting PPC issue on adwords, with extreme low quality score...hmm? I do a lot of adwords and handle a lot for clients, but this one has me stumped. I have a keyword that has always been pretty solid for me. This is a newer account and I set this up with its own unique ad group, perfect optimization.. my CTR is 3-4% and my quality score has dropped down to 2. Any clue on why this is happening? Doesn't make much sense to me! I tried changing to exact match, phrase match, no difference whatsoever.
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01-12-2012, 12:26 AM	#2
Venus Brown Active Warrior Join Date: Dec 2011 Posts: 98 Thanks: 2 Thanked 4 Times in 4 Posts	Re: Interesting PPC issue on adwords, with extreme low quality score...hmm? May be the Global searches for that keywords have changed so they are not that mush qualitative.
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01-12-2012, 08:11 AM	#3
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Interesting PPC issue on adwords, with extreme low quality score...hmm? I'd check the keyword relevancy score. My guess is Adwords judges the keyword irrelevant. That'll cost you a few QS points. You seem to be saying that a 3% CTR should give you a better QS. Doesn't work that way. You are thinking in absolute terms. QS is a relative measure of how well you are doing compared to other advertisers. A QS of 5, no matter your CTR, only means that your CTR is average, taking into account your position.
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