With Adsense is it better to show interest based Ads or context based Ads?

madison_avenue · 01-12-2012, 03:50 AM

My Adsense is showing interest based Ads rather than showing contextual Ads, i.e it's are displaying Ads based on my previous browsing.

Ads are displaying based on a visitors previous browsing behavior and NOT on the article and content on my site.

Is it better to show interest based Ads or context based Ads?

Ant B · 01-12-2012, 06:48 AM

Split test both as it can be different for everybody depending on their niche and traffic. Only you can really tell based on a few days or more of testing both.

paulgl · 01-12-2012, 07:27 AM

You can't actually turn off interest based ads. They will
show them regardless, based on habits and location.

It was kind of misleading anyway for google to have this
option. It was not actually turning off giving ads based
on a visitors preference. It was about not collecting data
from your site, not about targeting visitors.

Google has decided, with years of research, that putting
ads on pages when they can match the visitor is much
better than just a crap shoot.

Google keeps track of the visitors that come to your adsense
page. If lots of travel enthusiasts visit a site, the ads will
become targeted for travel.

Visitors can actually tweak the ads themselves if they are
using the ad choices, why these ads, etc. buttons.

Paul

madison_avenue · 01-12-2012, 08:59 AM

Ant B and Paulgi

Thanks for your replies. One point about ''interest' ads could that google will place the ones they know are higher paying . They are hardly likely to select the ones that pay very low as Google will get more for the higher paying ones. So although contextual is good, I'll let 'Interest' based ads run and see how they perform.

dp40oz · 01-12-2012, 09:23 AM

Quote:

Originally Posted by paulgl

You can't actually turn off interest based ads. They will
show them regardless, based on habits and location.

It was kind of misleading anyway for google to have this
option. It was not actually turning off giving ads based
on a visitors preference. It was about not collecting data
from your site, not about targeting visitors.

Google has decided, with years of research, that putting
ads on pages when they can match the visitor is much
better than just a crap shoot.

Google keeps track of the visitors that come to your adsense
page. If lots of travel enthusiasts visit a site, the ads will
become targeted for travel.

Visitors can actually tweak the ads themselves if they are
using the ad choices, why these ads, etc. buttons.

Paul

I always wondered why Google would still have irrelevant ads on my pages after turning off interest based ads. That used to drive me nuts.

mrtrance · 01-25-2012, 01:46 AM

It just seems my CTR has really dropped for many of my sites since now when I go to one of my sites the ads showing are not relevant to the page with the content. It seems only 1 ad show that is relevant and 3 of them show ads that are related to stuff I was just browsing. Last year i was getting very high CTR and when Adsense changed their layout things have really changed and my CTR has really dropped on many sites that were getting good CTR. I checked off the Interest based ads option to see if things revert back to the old ways. I'll give it a few days to see if the CTR goes back up.

01-12-2012, 03:50 AM	#1
madison_avenue Advanced Warrior War Room Member Join Date: Mar 2008 Location: London, United Kingdom. Posts: 936 Thanks: 721 Thanked 94 Times in 84 Posts	With Adsense is it better to show interest based Ads or context based Ads? My Adsense is showing interest based Ads rather than showing contextual Ads, i.e it's are displaying Ads based on my previous browsing. Ads are displaying based on a visitors previous browsing behavior and NOT on the article and content on my site. Is it better to show interest based Ads or context based Ads?

01-12-2012, 06:48 AM	#2
Ant B Active Warrior Join Date: Oct 2011 Location: UK Posts: 54 Thanks: 0 Thanked 9 Times in 8 Posts	Re: With Adsense is it better to show interest based Ads or context based Ads? Split test both as it can be different for everybody depending on their niche and traffic. Only you can really tell based on a few days or more of testing both.

01-12-2012, 07:27 AM	#3
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: With Adsense is it better to show interest based Ads or context based Ads? You can't actually turn off interest based ads. They will show them regardless, based on habits and location. It was kind of misleading anyway for google to have this option. It was not actually turning off giving ads based on a visitors preference. It was about not collecting data from your site, not about targeting visitors. Google has decided, with years of research, that putting ads on pages when they can match the visitor is much better than just a crap shoot. Google keeps track of the visitors that come to your adsense page. If lots of travel enthusiasts visit a site, the ads will become targeted for travel. Visitors can actually tweak the ads themselves if they are using the ad choices, why these ads, etc. buttons. Paul
	How to Make Money off Facebook: Login to your account. Deactivate your account. Get your butt to work.

01-12-2012, 08:59 AM	#4
madison_avenue Advanced Warrior War Room Member Join Date: Mar 2008 Location: London, United Kingdom. Posts: 936 Thanks: 721 Thanked 94 Times in 84 Posts	Re: With Adsense is it better to show interest based Ads or context based Ads? Ant B and Paulgi Thanks for your replies. One point about ''interest' ads could that google will place the ones they know are higher paying . They are hardly likely to select the ones that pay very low as Google will get more for the higher paying ones. So although contextual is good, I'll let 'Interest' based ads run and see how they perform.

01-25-2012, 01:46 AM	#6
mrtrance Advanced Warrior Join Date: Sep 2008 Posts: 603 Thanks: 3 Thanked 20 Times in 18 Posts	Re: With Adsense is it better to show interest based Ads or context based Ads? It just seems my CTR has really dropped for many of my sites since now when I go to one of my sites the ads showing are not relevant to the page with the content. It seems only 1 ad show that is relevant and 3 of them show ads that are related to stuff I was just browsing. Last year i was getting very high CTR and when Adsense changed their layout things have really changed and my CTR has really dropped on many sites that were getting good CTR. I checked off the Interest based ads option to see if things revert back to the old ways. I'll give it a few days to see if the CTR goes back up.