PPC: Someone Talk Some Sense Into Me

[redstanford]

can someone talk some sense into me?

why would someone pay for traffic on keywords they already rank #1-3 on? why would someone pay for traffic they otherwise could get for free?

i'm sure i'm just over-analyzing this

[Ken_Caudill]

Originally Posted by redstanford

can someone talk some sense into me?

why would someone pay for traffic on keywords they already rank #1-3 on? why would someone pay for traffic they otherwise could get for free?

i'm sure i'm just over-analyzing this

When people click on an ad, they're generally looking to buy something. When people click on a search engine result, they're usually looking for information.

[nik0]

Your totally under-analyzing this instead of over-analyzing.

With PPC campaigns your ads will not only be shown in the normal search results but also on websites of adsense publishers.

[JayPeete]

The answer to your question is that paid traffic is faster and easier to scale as opposed to organic traffic. Paid traffic is almost unlimited and you can build a business as big as you want it to be.

Let's just say you are making $1,000 per day with free traffic for a total of $30,000 per month. If you were to spend $1,000 per day on paid traffic and gross back $1,500 per day, that is a $500 per day net profit on your paid traffic campaign. At the end of the month you now have a net income of an extra $15,000 after expenses to add to your free traffic income for a total net income of $45,000 per month. Even if you are only making a 10% return on your paid traffic it is still totally worth it!

[dburk]

Hi redstanford,

I love it when my competitors think just like you.

They get most of the lookie loo traffic and I get most of the buyers.

Thank You!

[redstanford]

Originally Posted by dburk

Hi redstanford,

I love it when my competitors think just like you.

They get most of the lookie loo traffic and I get most of the buyers.

Thank You!

thanks guys. makes sense now