Using an expired domain

lukedidit · 01-15-2012, 11:00 AM

Hi All,

I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

Perhaps I should develop a new site around it instead?

Thanks! Luke

TourPlanet · 01-15-2012, 11:20 AM

I have not an exact idea about it but if I am of your place then obviously I don't prefer to buy this domain..

lukedidit · 01-15-2012, 11:24 AM

Quote:

Originally Posted by TourPlanet

I have not an exact idea about it but if I am of your place then obviously I don't prefer to buy this domain..

Well that was as much use as an ashtray on a bicycle.

Mr Lim · 01-15-2012, 12:23 PM

Quote:

Originally Posted by lukedidit

Hi All,

I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

Perhaps I should develop a new site around it instead?

Thanks! Luke

It will be really useful when comes a redirection from an aged domain, if the site WAS well established. Instead, it has not much value besides it's aged and the EMD.

Lucy Writes · 01-15-2012, 12:27 PM

If the price was reasonable, I'd probably buy it and put a new site on it. I've had some luck with traffic and sales from aged EMDs before, and as long as you keep up the back linking and keep adding new content, the domain should stay fresh in Google's eyes and you stand a chance of keeping any existing PR and/or back links the domain may have already (not guaranteed, of course, but you have a chance). You may find you do much better with a site if you start out with an aged EMD than with a brand new domain.

Laubster · 01-21-2012, 12:07 AM

If you're buying it cheap b/c it's aged and is an exact match, might be a good idea; I just did the same exact thing. Do NOT buy because it has a high PR though, Google resets most sites to PR0 when their site owner, hosting and site content/structure/layout change; they know people do this to manipulate link building, and in all honesty their right; if everything changes it isn't the same site at all, losing it's authority.

halfpoint · 01-21-2012, 02:00 AM

Given it's an exact match domain and it has already been used in the same niche I think you'd be better off creating a new site with it and having 2 domains in the one niche rather than redirecting it.

Quote:

Originally Posted by Laubster

Do NOT buy because it has a high PR though, Google resets most sites to PR0 when their site owner, hosting and site content/structure/layout change; they know people do this to manipulate link building, and in all honesty their right; if everything changes it isn't the same site at all, losing it's authority.

This isn't accurate at all.

Any time there is a change to domain (Privacy added, nameservers changed etc) PR can fluctuate, however, a high percentage of the time it will return to where it was.

That is, of course, providing the backlinks that were giving the domain PR in the first place remain intact.

The only time the PR will disappear is if the domain is dropped (and even then it can still stick around).

nunugenius · 01-21-2012, 02:07 AM

Quote:

Originally Posted by lukedidit

Hi All,

I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011).

Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing?

Perhaps I should develop a new site around it instead?

Thanks! Luke

I ever think like you. but i choose build with fresh one (domain).

you can build with new idea

tiara · 01-21-2012, 10:13 PM

Build a new site... then you would have 2 sites targeting the same keyword. This is much higher value than having a site redirected to another site.
And yes, it is possible to retain the PR of expired domain - tried and tested.

01-15-2012, 11:00 AM	#1
lukedidit www.metasmash.com Join Date: Dec 2011 Posts: 300 Thanks: 69 Thanked 47 Times in 32 Posts Social Networking	Using an expired domain Hi All, I have found an expired domain which is an EMD for one of the keywords that my niche site centrers around. Its got an age of 2002 so its a lot older then my current domain (2011). Is it worth me purchasing this old domain and 301 redirecting to my current site? How would Google interpret a situation with two domains going to one site (one with a 301) and what sort of SEO efforts could I undertake (if any) to raise its SERP placing? Perhaps I should develop a new site around it instead? Thanks! Luke
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01-15-2012, 11:20 AM	#2
TourPlanet Active Warrior Join Date: Jan 2012 Location: Pakistan Posts: 34 Thanks: 3 Thanked 2 Times in 2 Posts Social Networking	Re: Using an expired domain I have not an exact idea about it but if I am of your place then obviously I don't prefer to buy this domain..
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01-15-2012, 12:27 PM	#5
Lucy Writes Professional Writer Join Date: Jan 2012 Location: United States Posts: 91 Thanks: 20 Thanked 13 Times in 12 Posts	Re: Using an expired domain If the price was reasonable, I'd probably buy it and put a new site on it. I've had some luck with traffic and sales from aged EMDs before, and as long as you keep up the back linking and keep adding new content, the domain should stay fresh in Google's eyes and you stand a chance of keeping any existing PR and/or back links the domain may have already (not guaranteed, of course, but you have a chance). You may find you do much better with a site if you start out with an aged EMD than with a brand new domain.

01-21-2012, 12:07 AM	#6
Laubster Active Warrior Join Date: Dec 2011 Posts: 74 Thanks: 7 Thanked 6 Times in 6 Posts	Re: Using an expired domain If you're buying it cheap b/c it's aged and is an exact match, might be a good idea; I just did the same exact thing. Do NOT buy because it has a high PR though, Google resets most sites to PR0 when their site owner, hosting and site content/structure/layout change; they know people do this to manipulate link building, and in all honesty their right; if everything changes it isn't the same site at all, losing it's authority.

01-21-2012, 10:13 PM	#9
tiara Warrior Member Join Date: Jul 2011 Posts: 15 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Using an expired domain Build a new site... then you would have 2 sites targeting the same keyword. This is much higher value than having a site redirected to another site. And yes, it is possible to retain the PR of expired domain - tried and tested.