A Noob Needs Help!

[adammaxum]

Hey everyone. I'm looking for some much needed guidance.

Here's the scenario...

you are responsible for advertising for an existing local business website. You'll be targeting between 50-100 keywords over time, with the focus placed on a few at a time.

You're required to write short SEO blog posts, post them, back link, and essentially raise the 'core' website up the rankings.

I need to know the following...

1. what's the most effective way through writing blog posts, to drive traffic back to this website?
2. Do you know of any program/website that will track your keyword rankings over the course of a month for the 3 major search engines?
3. No paid traffic, just organic writing.
4. budget of around 2-300 per month worth of work. (not to spend on ppc)

Also, does it make sense to create blogs, and then post content onto them that will help drive traffic to the 'core' website? Is is worth doing this? For example, I have a site "cars.com" then I create a blog "ilovecars.com" with the sole purpose to drive traffic to original site.

any advice is helpful

[Nicky Papers]

Answers to your questions:

1: Build links to your sites + deep pages to improve rankings.

2: Use Microsite Masters for ranking tracking. (Microsite Masters Rank Tracker - Accurate Keyword Tracking for SEO Campaigns)

3: Forget paid traffic, organic is where it's at!

4: Spend your entire budget on content and links (social bookmarks, web 2.0 sites, directory submits, blog comments, forum profiles, etc.)

5: It makes sense to create blogs (or Microsites in this case) on other domains you own (aged domains preferably and on different IP's) to place links within the content pointing back at your money site or as a sitewide link (blogroll, footer) to pass authority.

Good luck!

[adammaxum]

Thanks for the response Nicky. Appreciated.

What's your advice with creating keyword themed websites based on high pr ranked web 2.0 properties. For example, blogger.com/keywordhere, and then linking back to the core website? Is this going to help or hurt overall?

About 5 - What if you don't have any other domains to utilize? Is the above method a viable alternative?

[sandersailare]

Originally Posted by adammaxum

Thanks for the response Nicky. Appreciated.

What's your advice with creating keyword themed websites based on high pr ranked web 2.0 properties. For example, blogger.com/keywordhere, and then linking back to the core website? Is this going to help or hurt overall?

There is certainly no reason for it to hurt your site or whatever. But instead, it is a great help specially if you manage to link your money site to the right places.

About 5 - What if you don't have any other domains to utilize? Is the above method a viable alternative?

Yes it is. Besides, it is not necessary to have other domains just to promote your money site.