The Reason Why e-commerce Sites RANK HIGH!

edthetester · 01-19-2012, 08:15 AM

Why do e-commerce sites rank high? After all, every page on their site hasnt got a lot of content -usually 50-100 words.

mosthost · 01-19-2012, 08:24 AM

Quote:

Originally Posted by edthetester

Why do e-commerce sites rank high? After all, every page on their site hasnt got a lot of content -usually 50-100 words.

Backlinks with relevant anchor text.

edthetester · 01-19-2012, 08:52 AM

what happened to content being important?

nicktyler · 01-19-2012, 09:26 AM

Content is important but the big e-commerce sites have so many backlinks that it give them enough strength to rank on that alone.

rockong · 01-19-2012, 09:29 AM

Also, ecommerce stores that have a lot of products can use the power of the Google Products Datafeed to ensure they're included in the shopping results. With the right keywords, they can gain a lot of free traffic. Plus, if ecommerce URLs are SEO friendly (many websites actually are not), then that helps a lot as well! Feel free to PM me if you need any clarification

edthetester · 01-19-2012, 09:35 AM

Quote:

Originally Posted by rockong

Also, ecommerce stores that have a lot of products can use the power of the Google Products Datafeed to ensure they're included in the shopping results. With the right keywords, they can gain a lot of free traffic. Plus, if ecommerce URLs are SEO friendly (many websites actually are not), then that helps a lot as well! Feel free to PM me if you need any clarification

What do you mean when you say that their urls are seo friendly?

BTW. your signature url does not work

Fernando Veloso · 01-19-2012, 09:37 AM

Listen, Google uses some factual items into their SE, and I bet one of them is a percentage for "e-commerce". Thats why some online shops show up that high. Imagine I search for "surfboards" - Google wants their users to see some shops with those items, instead of 10 sites filled with text about it, right?

IMO it's that simple.

mosthost · 01-19-2012, 09:46 AM

Quote:

Originally Posted by edthetester

what happened to content being important?

It's relative to the niche. If all the leading pages are short blurbs then it's more of the norm.

Realistically, though, backlinks end up being the key ranking factor in Google or you would never see crappy content rank high. Which we do

Yeeee Ha · 01-19-2012, 10:00 AM

@ OP

I think you already know why the rank high from the answers of posters above.

However, I feel big G is an affiliate for them

that is why these sites are ranked pretty high without much content.

RimaNaj2011 · 01-19-2012, 11:10 AM

Those are companies like Macy's making millions of dollars with SEO and their marketing campaigns. Plus most of those sites are aged for a really long time.

rockong · 01-19-2012, 11:42 AM

Quote:

Originally Posted by edthetester

What do you mean when you say that their urls are seo friendly?

BTW. your signature url does not work

Haha thanks for pointing out that the signature wasn't working dude - I appreciate that greatly

URLs being SEO friendly means that the search engines, based on the actual URL, actually know what the product is on the page. For example, most ecommerce platforms have their product links as followers:

www.yourdomain.com/productid=38473

What the heck is product id 38473(just an example)? However, if the actual product was say, for a red medium sized dog collar, then a SEO friendly URL would be as follows:

www.yourdomain.com/red-medium-dog-collar

So this would help out your store greatly

Do you run and own an ecommerce store buddy?

edthetester · 01-19-2012, 12:10 PM

Quote:

Originally Posted by rockong

Haha thanks for pointing out that the signature wasn't working dude - I appreciate that greatly

URLs being SEO friendly means that the search engines, based on the actual URL, actually know what the product is on the page. For example, most ecommerce platforms have their product links as followers:

www.yourdomain.com/productid=38473

What the heck is product id 38473(just an example)? However, if the actual product was say, for a red medium sized dog collar, then a SEO friendly URL would be as follows:

www.yourdomain.com/red-medium-dog-collar

So this would help out your store greatly

Do you run and own an ecommerce store buddy?

No worries,after all we are all here to make money!

Oh, I wasn't sure what you mean ...but to be fair that is just basic on page optimisation. You need to do that anyway if you have an affiliate site.

To answer your question: no, I do not own an ecommerce sites. I have affiliate sites and also sites that focus on list building. I outsource most of the work, but I always like to learn new stuff!

Have a good day!

strategic seo services · 01-19-2012, 12:13 PM

Quote:

Originally Posted by mosthost

Backlinks with relevant anchor text.

I agree with this. Quality backlinks to a webpage are given more weight than that page's content.

01-19-2012, 08:15 AM	#1
edthetester Active Warrior Join Date: Dec 2011 Location: UK Posts: 62 Thanks: 0 Thanked 0 Times in 0 Posts	The Reason Why e-commerce Sites RANK HIGH! Why do e-commerce sites rank high? After all, every page on their site hasnt got a lot of content -usually 50-100 words.

01-19-2012, 08:52 AM	#3
edthetester Active Warrior Join Date: Dec 2011 Location: UK Posts: 62 Thanks: 0 Thanked 0 Times in 0 Posts	Re: The Reason Why e-commerce Sites RANK HIGH! what happened to content being important?

01-19-2012, 09:26 AM	#4
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: The Reason Why e-commerce Sites RANK HIGH! Content is important but the big e-commerce sites have so many backlinks that it give them enough strength to rank on that alone.
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01-19-2012, 09:29 AM	#5
rockong Active Warrior Join Date: Dec 2011 Location: New Jersey Posts: 32 Thanks: 1 Thanked 3 Times in 3 Posts	Re: The Reason Why e-commerce Sites RANK HIGH! Also, ecommerce stores that have a lot of products can use the power of the Google Products Datafeed to ensure they're included in the shopping results. With the right keywords, they can gain a lot of free traffic. Plus, if ecommerce URLs are SEO friendly (many websites actually are not), then that helps a lot as well! Feel free to PM me if you need any clarification
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01-19-2012, 09:37 AM	#7
Fernando Veloso Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe Posts: 4,013 Blog Entries: 7 Thanks: 1,660 Thanked 1,053 Times in 705 Posts Social Networking Contact Info	Re: The Reason Why e-commerce Sites RANK HIGH! Listen, Google uses some factual items into their SE, and I bet one of them is a percentage for "e-commerce". Thats why some online shops show up that high. Imagine I search for "surfboards" - Google wants their users to see some shops with those items, instead of 10 sites filled with text about it, right? IMO it's that simple.
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01-19-2012, 10:00 AM	#9
Yeeee Ha HyperActive Warrior Join Date: Jan 2012 Posts: 144 Thanks: 1 Thanked 6 Times in 6 Posts	Re: The Reason Why e-commerce Sites RANK HIGH! @ OP I think you already know why the rank high from the answers of posters above. However, I feel big G is an affiliate for them that is why these sites are ranked pretty high without much content.

01-19-2012, 11:10 AM	#10
RimaNaj2011 Active Warrior Join Date: Oct 2011 Location: USA Posts: 72 Thanks: 5 Thanked 16 Times in 13 Posts Contact Info	Re: The Reason Why e-commerce Sites RANK HIGH! Those are companies like Macy's making millions of dollars with SEO and their marketing campaigns. Plus most of those sites are aged for a really long time.