Doorway Pages?

[skseofleet]

hello webmasters,

can any one explain with example what are actually doorway pages? As i read from google webmaster guidelines that a doorway page target a specific keyowrd. I couldn't understand if due to less description.

[prcys]

Originally Posted by skseofleet

hello webmasters,

can any one explain with example what are actually doorway pages? As i read from google webmaster guidelines that a doorway page target a specific keyowrd. I couldn't understand if due to less description.

As there are two kind of doorway pages. From which one is white hat doorway page we can call as legal doorway page which is visible to all to visitors as well as to search engine bot.
Where as a black hat doorway page is such that is not visible to visitors but yet it can be crawled by the search engine. As that page is hidden for the people but visible for the search engine bot to crawl.

[paulgl]

There's only one kind of doorway page. Doorway page
is by definition a bad way to do things.

Don't confuse custom index pages with doorway pages.
A custom index/entry page would only be one and
not a doorway page.

A doorway page is normally done in multiples, providing
multiple ways of a visitor to surf to your main site.
Having a bunch of different doors, so to speak, all
optimized for one keyword each. Dumb idea.

Google wants your main index page to direct people to
your articles, not a bunch of junky pages directing
people to your main index page.

Providing different looking content for a search engine
than what a visitor sees is not a doorway page. That's
just another dumb idea.

Paul