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Old 01-22-2012, 08:22 AM   #1
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Default Start fresh or keeping building backlinks?

I'm new to SEO (though have been a Warrior and online business owner for years), and just recently I started a small career-themed Adsense site (niche career) to start exploring passive income sources as a side business. In the first month, my Google rank bounced around, and for a few days I was in maybe the top 40-50 searches on Google (i.e., no man's land, but a decent showing) based on some BLing I was doing. Eventually, though, the Google rank tanked, and it hasn't rebounded at all. The site is still indexed though.

I've read the sticky posts on Google rankings, and my site may have been sandboxed, or it might just have been sent down to where Google thinks it belongs because it's a new site in a semi-competitive market. I'm now in a position where I either need to keep on plugging to build better BLs to my site, add content, etc. and hope that the ranking rises for my KWs OR take that original, completely non-spammy content and put it on a new domain and start promoting that.

What's better? New site or keep plugging and hope that Google forgives what might have been a bit too aggressive of a BLing strategy early on (nothing like Xrumer blasts, just maybe too much social bookmarking)? Just looking for perspective from folks who've been there ... Not sure if I'm getting ahead of myself since the site's only about 6 weeks old ... Perhaps I just need to be patient and keep on plugging with this one?
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Old 01-22-2012, 08:26 AM   #2
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Default Re: Start fresh or keeping building backlinks?

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Originally Posted by avenueeast View Post
I'm new to SEO (though have been a Warrior and online business owner for years), and just recently I started a small career-themed Adsense site (niche career) to start exploring passive income sources as a side business. In the first month, my Google rank bounced around, and for a few days I was in maybe the top 40-50 searches on Google (i.e., no man's land, but a decent showing) based on some BLing I was doing. Eventually, though, the Google rank tanked, and it hasn't rebounded at all. The site is still indexed though.

I've read the sticky posts on Google rankings, and my site may have been sandboxed, or it might just have been sent down to where Google thinks it belongs because it's a new site in a semi-competitive market. I'm now in a position where I either need to keep on plugging to build better BLs to my site, add content, etc. and hope that the ranking rises for my KWs OR take that original, completely non-spammy content and put it on a new domain and start promoting that.

What's better? New site or keep plugging and hope that Google forgives what might have been a bit too aggressive of a BLing strategy early on (nothing like Xrumer blasts, just maybe too much social bookmarking)? Just looking for perspective from folks who've been there ... Not sure if I'm getting ahead of myself since the site's only about 6 weeks old ... Perhaps I just need to be patient and keep on plugging with this one?
Build some high quality links to the site. Do some guest posting or buy some, or use a paid service like BMR. Your site will likely rebound.

If you do start fresh, I'd take all that content off your site, wait for it to disappear from the index, and then put it on your new site. Don't waste the effort that went into creating it.

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Old 01-22-2012, 08:46 AM   #3
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Default Re: Start fresh or keeping building backlinks?

Since you're still indexed, don't worry. Probably just the dreaded Google dance. Go for quality over quantity and you should bounce back strong. Save the mass backlinking / automated tools for your lower tier backlinks to help strengthen them. packerfan is right, try and do some guest posting, join a blog network (though these seem to be getting hit) comment manually on moderated / dofollow blogs, etc.

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Old 01-22-2012, 08:48 AM   #4
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Default Re: Start fresh or keeping building backlinks?

Google dance perhaps, nothing else!

Keep building quality backlinks to it and update it often with unique, quality content.

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Old 01-22-2012, 08:52 AM   #5
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Default Re: Start fresh or keeping building backlinks?

I have had a personal experience of having one of new client's sites face similar case. Ongoing quality link building (various method and not just some solo aggressive method, no thousands of profile links), the site got back and ranked better than earlier.

carry on with good backlink building and try to add good content at least once a week.

Cheers!

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Old 01-22-2012, 01:24 PM   #6
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Default Re: Start fresh or keeping building backlinks?

Thanks so much for the input! I'll keep working on the site. I just wasn't sure if what I was seeing was normal or a sign that I'd gone too far with my BLing too soon.

Now I've got to get the site generating enough revenue that I can outsource the writing. Ugh! I was a professional writer for years so I can do it myself, but I'm growing tired of my niche already -- there's only so much to say about a career I think personally would be mind-numbingly boring to do but is a lovely way to make a living for those so inclined. But that's another issue entirely.

Thanks again!
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