Google Panda

[Dexter AJ]

Google Panda is the new thing and it requires the webpages to be evergreen. I understand this part, but what I do not understand is that if I have a website and it is completely made, how do I make it evergreen? After all you cant go around updating each and every single page almost every day or week.
This brings me to my 2nd question - What about huge or big websites, how will they be managed if this is the case?

[dburk]

Hi Dexter,

I think you may be misinformed on what the Panda update was about. It has to do with content quality, not freshness. Perhaps you are confusing the Panda series of updates with QDF (Query Deserves Freshness) which has been a part of Google's algorithm for more than 5 years.

[juliashing]

Although you are right in saying that Google loves fresh content but there are tonnes of sites out there that cannot be updated daily or regularly. The content on most of the pages is the same.
But what you can do is make sure that if that page is one of your main pages then it deserves the extra attention and the effort

[bnetwork]

It's not what you think it is. Not to be rude or anything, but here are so many topics about it, just use search really...

[seonetsmartz]

Panda update is all about promoting unique content on website. As you are asking that how to deal with new website. If in that website you are using unique and relevant content that will also helps. But panda update is not about the age of the website . It is all about the content of the website.

[Dexter AJ]

By duplicate content you mean the content copied from some other place and pasted shamelessly over your website. Well people do take care of that, dont they?

[catheyleee]

Google has named the recent update of it's ranking algo as Panda.
The main concept behind Panda is really the same as the previous versions that is promoting unique and original content.
Trying not to cheat the Search Engine or the users.
The main distinctive feature is the penalty which are imposed which are very severe.

[Sclark]

Panda is about:
- having lower bounce rates
- having higher click-through rates
- having longer time on site
- having more unique content on a page
- less ads on a page (a new algo rolled out yesterday tackles pages overstuffed with ads).
And how you achieve that is up to you.

[Dexter AJ]

Originally Posted by Sclark

Panda is about:
- having lower bounce rates
- having higher click-through rates
- having longer time on site
- having more unique content on a page
- less ads on a page (a new algo rolled out yesterday tackles pages overstuffed with ads).
And how you achieve that is up to you.

If I am not wrong, Pagerank was also about all this. Google never allowed more than 3 or 4 ads per page. And having unique content was always a TOP priority.

[Ibcontact]

If you follow white hat, then panda not effect your site.

[Sclark]

Originally Posted by Dexter AJ

If I am not wrong, Pagerank was also about all this. Google never allowed more than 3 or 4 ads per page. And having unique content was always a TOP priority.

Sorry, pal, but you couldn't be more wrong. PageRank is all about backlinks and has nothing to do with content, its quality, freshness, etc. Neither does it have anything to do with ads.

[theredcell]

Originally Posted by Sclark

Panda is about:
- having lower bounce rates
- having higher click-through rates
- having longer time on site
- having more unique content on a page
- less ads on a page (a new algo rolled out yesterday tackles pages overstuffed with ads).
And how you achieve that is up to you.

This says it all.

[samual james]

If you want to recover from Google freshness algorithm then you need to create a blog section and add a widget on your homepage so you can notify search engines about updated content on regular basis. You need to update your blog on daily basis and content should be genuine and unique

[Newbieee]

Originally Posted by dburk

Hi Dexter,

I think you may be misinformed on what the Panda update was about. It has to do with content quality, not freshness. Perhaps you are confusing the Panda series of updates with QDF (Query Deserves Freshness) which has been a part of Google's algorithm for more than 5 years.

Spot on.

I initially had that thought cross my mind.
But that is not the panda update.

That was just by people saying google loves fresh content.
So i was thinking not every site;s content can be fresh.

Like government website for example, but they do engage SEO agencies or companies to rank for them and they do rank high on search engines.

And they only update when there is a big change, like policy change or management change etc. not an everyday kind of thing.

Anyways, quality.
Fresh content is for blogs, sites that need and require constant update.
Then yes fresh content is needed.

[nosillo]

Well I am still confused, what about those news sites like the huffington post, that has the same news articles as cnn or yahoo news, but these sites still have high rankings.

[Dexter AJ]

It is a bit tricky...

[dburk]

Originally Posted by nosillo

Well I am still confused, what about those news sites like the huffington post, that has the same news articles as cnn or yahoo news, but these sites still have high rankings.

The reason you are confused is that you are heeding the wrong advice. Panda wasn't about duplicate content, it was about content quality. It is essentially a quality score for organic results.

[parkrangercal]

Not sure if this is emphasized enough here, but one of Panda's updates focused on the AMOUNT of quality content. This is also true for your backlinks, having a bunch of backlinks from sparse content, as I understand it, is not as helpful as having backlinks from 'rich' written content.

[jonson]

Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website.Google's new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda,was then used to look for similarities between websites people found to be high quality and low quality.

[mikest4u]

The Major Emphasis of Panda Algorithm is Unique and Qualitative Content! It Provides you value on The Behalf of Content Quality, Proper Meta Settings and Qualitative Inbound Links!

[vvsingh]

Google Panda is about the quality on your content and the quality of links coming to your site. If you can't re-write all the content at least remove the low or place the low quality/low performing ones with fresh and high quality content.

[omrishabbat]

I think that Google Panda has been changed and it is now updating much more often than everybody thinks (every 10 days or so). Also i think that it is targeting much more affiliate sites (even more than before) and i saw sites dropping where they had only a few affiliate links and had pretty decent content!
I have written a post about it (hope the link is OK): Google Panda January 2012.

[forest l]

Its a improvement to google’s search algorithm which helps google to fight content robbers and spammers.The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results.

[Tom Albas]

Today Google released the new Panda Version 3.2. which is good for reputation websites.
Read this Google Panda 3.2

[JohnSmithP]

Here’s the Panda update schedule so far, as we’ve tracked and had confirmed by Google:

Panda Update 1.0: Feb. 24, 2011
Panda Update 2.0: April 11, 2011 (about 7 week gap)
Panda Update 2.1: May 10, 2011 (about 4 week gap)
Panda Update 2.2: June 16, 2011 (about 5 week gap)
Panda Update 2.3: July 23, 2011 (about 5 week gap)
Panda Update 2.4: August 12, 2011 (about 3 week gap)
Panda Update 2.5: September 28, 2011 (about 7 week gap)
Panda Update 3.0 : ~October 19, 2011 (about 3 week gap)
Panda Update 3.1 : November 18, 2011 (about 3 week gap)
Panda Update 3.2 : ~January 18, 2012 (about 2 month gap)

[thatkeywordguy]

[quote=Tom Albas;5499781]Today Google released the new Panda Version 3.2. which is good for reputation websites./quote]

Thanks

does anyone have a better link than this? - that describes the details of 3.2. I didnt see it on google blog.

[wolfmmiii]

Originally Posted by Ibcontact

If you follow white hat, then panda not effect your site.

Not even remotely true.

[jonson]

Panda factors in a wide variety of user signals to help Google determine the quality of a website. It looks at "Time on Site" as a way to determine how quality of an experience the user is having on a given site. It looks at the bounce rate, which is a measure of the percentage of people that leave a site without doing anything. It looks at social signals such as shares and +1's as a way to see if people are recommending a given web page. It looks at page views per visit as a way to see how people are navigating through a given site.

[dburk]

Originally Posted by jonson

Panda factors in a wide variety of user signals to help Google determine the quality of a website. It looks at "Time on Site" as a way to determine how quality of an experience the user is having on a given site. It looks at the bounce rate, which is a measure of the percentage of people that leave a site without doing anything. It looks at social signals such as shares and +1's as a way to see if people are recommending a given web page. It looks at page views per visit as a way to see how people are navigating through a given site.

Hi jonson,

That sounds a lot like made up BS, can you cite your source for those assertions? You just listed the latest baseless BS that has been spread on this forum the last few months, all of which seem to be false, based on actual SERPs. If I'm wrong, please help me find the evidence.

[attorneydavid]

Looking back after panda and relating it to the previous post. Remember how ehow and amazon escaped the panda? Look at what those sites do. Link outs to reputable sites. Lots of internal linking. Different content on pages.

People seem to still be guessing on what panda did. But we know what sites weren't hit. Look at them.

[Charan]

It is a improvement to Google search algorithm which helps google to fight the duplicate content and spammer. if you are a webmaster and if you copy content to other people site and publish it on your web site. then google panda will be a major impact your web site page rank and your web site traffic. The thing is google panda need quality of content not a quantity of content.

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[money200]

Hi all,
I got Page rank from 0 to 2 of my blogs but i found that my traffic from Google is reduced. How is possible that blog get high page rank and reduced traffic ?

[marcell12]

may some times it happen, just keep back linking and quality should be there and soon you will get high traffic with high pr. use good site like backlinksindexer for quality back linking.

[dragas]

Originally Posted by money200

Hi all,
I got Page rank from 0 to 2 of my blogs but i found that my traffic from Google is reduced. How is possible that blog get high page rank and reduced traffic ?

i don't see any connection between pr and traffic. there must be another reason to explain that reduce.