"Above the fold" What Should the H1's and H2's Convey?

[Dano1981]

Hello Warriors,

I'm creating blogs - Sports and health focused mainly. They will be affiliate
sites, centered around a specific physical product, or "line" - but also
containing at least one digital product. About 5 pages or cats (each slide
representing each of the 5 cats) - total 10 to 15 articles.

Ultimately the purpose is to convert - But, giving the visitor the sense
of an informational site related to the products as well. I guess you could
say that is the balanced of many blog these days...

What type of information should be placed ABOVE THE FOLD?

1. What information should the H1 and H2, H3 that are displayed "above the fold" convey or ask?
2. What should the visitor "understand" from this info?

What should be "understood" - that reduces "bounce rate?"

But - Can you help "define" how the information should be portrayed?
Or, in what manner it should tell the visitor?

Any help from those who have knowledge in this area would be greatly
appreciated

Danni~

[Dano1981]

Any suggestions anyone?

Danni~

[paulgl]

You want your article to start without having to scroll down.
You want people to see and find your content without
having to scavenge around. If people surf into your page,
have no idea what the page is about, have no idea where
to start reading the content, it's a fail. That's always
been the TOS of google, although some are thinking it's
new.

Have the <h1> below the header image, maybe, then article
starts right underneath. Wrap content around adsense using
<div> tags.

Look at any ezinearticles.com article on their site. Perfect,
but slightly different than I would do.

Paul

[bhuff85]

Originally Posted by Dano1981

[*] What information should the H1 and H2, H3 that are displayed "above the fold" convey or ask?[*]What should the visitor "understand" from this info?

That's your heading and sub-headings. It's up to you how to work them right. Ideally, you want that heading to grab the reader. Take your sub-headings and piece them together nicely so the "blocks" of content flow together well. That will help the readers eyes move along, rather than hit the back button.

It all drums down to your headlines and then your content. Write compelling headlines with incredible and capitivating content, and you should see your bounce rate start decreasing.

[strategic seo services]

The H1 tag, for SEO purposes, should always contain your targeted keyword(s). Think of the H1 tag as the title of a book: what is the main idea that your site is about? Ultimately, that is what you want to convey to your visitor while, at the same time, using your targeted keyword.

The H2 tag is like the subtitle: it gives information that complements the title (H1 tag). Here, you should use a variation of your targeted keyword. So, for example, if the keyword in H1 is: Weight Loss Program, then you should use something like: Lose weight quickly with this diet plan

The H3 tag is like the heading of a paragraph. Again, use a variation of your keyword here.

Hope that helps.

[Dano1981]

paulgl, bhuff85, julia - thank you very much for your feedback


My Bad - I meant "what specifically should it say?" in other words what
"message" should it convey - So visitor don't become a "Flight Risk"

Julia - you did touch on it with "weight loss quickly with this diet plan"
(perhaps that is an excellent example?) (Yes, know KWs should be included



As an example, when I was in sales;

FAB was our organizations acronym for how we approached a business presentation:

• Feature - explain how the feature works
• Advantage - Then explain how that feature provides a competitive advantage
• Benefit - and finally, how that specifically benefits their company

(I realize it will change from "product-to-product" or service - I also realize
online is different and being able to convey all that is not easy or possible)

Danni~