Should PCC point to my hompage or a PPC-specific landing page?

JimMichael · 01-26-2012, 01:10 PM

I use PPC to get clients (I run a press release company) - I'm not looking to get opt ins or anything.

Right now I am dumping PPC traffic on my homepage.

Is this good or should I consider a PPC-specific landing page?

dburk · 01-26-2012, 02:26 PM

Hi JimMichael,

You should definitely consider using dedicated landing pages that are optimized for the each of specific ad groups sending traffic.

Local Trifecta · 01-26-2012, 02:41 PM

The short answer is you should have a landing page for your PPC but thats a bit simplistic. To start you probably want to do a keyword dump into an adgroup to see which terms provide the best traffic (impressions).

From there you can pull the best terms into their own adgroups and optimize accordingly. This only works really well when your bidding on exact and phrase match terms.

This doesnt mean to need to create a landing page for each keyword "term" but the benefits of a dedicated landing page would be increased quality scores as well as the opportunity to test for conversions/engagement.

If you have nothing but time/resources/money you can set up landing pages for every "like" phrase but its a waste in my opinion.

01-26-2012, 01:10 PM	#1
JimMichael The Press Release Guru! War Room Member Join Date: Jul 2011 Location: Originally from Wales. Now lives in Atlantic Canada. Posts: 357 Thanks: 1 Thanked 45 Times in 34 Posts Social Networking Contact Info	Should PCC point to my hompage or a PPC-specific landing page? I use PPC to get clients (I run a press release company) - I'm not looking to get opt ins or anything. Right now I am dumping PPC traffic on my homepage. Is this good or should I consider a PPC-specific landing page?
	Get your business in the news! Killer press release service ---> Press Release Sites

01-26-2012, 02:26 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,647 Thanks: 163 Thanked 673 Times in 583 Posts Contact Info	Re: Should PCC point to my hompage or a PPC-specific landing page? Hi JimMichael, You should definitely consider using dedicated landing pages that are optimized for the each of specific ad groups sending traffic.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

01-26-2012, 02:41 PM	#3
Local Trifecta Warrior Member Join Date: Mar 2011 Location: Vancouver, BC Posts: 23 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	Re: Should PCC point to my hompage or a PPC-specific landing page? The short answer is you should have a landing page for your PPC but thats a bit simplistic. To start you probably want to do a keyword dump into an adgroup to see which terms provide the best traffic (impressions). From there you can pull the best terms into their own adgroups and optimize accordingly. This only works really well when your bidding on exact and phrase match terms. This doesnt mean to need to create a landing page for each keyword "term" but the benefits of a dedicated landing page would be increased quality scores as well as the opportunity to test for conversions/engagement. If you have nothing but time/resources/money you can set up landing pages for every "like" phrase but its a waste in my opinion.