When to pause a keyword in PPC?

awbarton222 · 02-01-2012, 06:30 AM

If I have a keyword that is getting the most conversions, but also costing the most (more than I want per lead) should I pause it?

My issue is that we use a separate phone tracking service so I can't tell which keywords are actually converting into phone leads..

thatkeywordguy · 02-01-2012, 11:07 AM

You have to figure out which keywords are working for you.

Sometimes this is not always easy - and often impossible to do.

But that would be goal number one

Local Trifecta · 02-01-2012, 11:15 AM

So ... its not as easy as saying stop it or let it keep going. Obviously if its costing you more than your making theres are few concerns. It seems one of the most predominant issues is tracking. If your ok with keeping it going for a while I would recommend -

Create a specific landing page for the keyword ... this should boost quality score and reduce your max CPC.

Create a measurable metric (either web based ie contact form or unique phone number). Phone numbers are really cheap nowadays so theres no reason you cant buy a number for cheap to test your conversion levels. We personally use 2-12 numbers for tracking various marketing initiatives.

TEST your landing page to better improve conversion rates.

Optimize your website/page for keyword phrase(s) so you can start getting organic traffic rather than having to pay for the traffic.

larrymalone24 · 02-08-2012, 05:57 AM

nice information, thank you so much.

02-01-2012, 06:30 AM	#1
awbarton222 Super Internet Marketer Join Date: Mar 2010 Posts: 66 Thanks: 20 Thanked 2 Times in 2 Posts Contact Info	When to pause a keyword in PPC? If I have a keyword that is getting the most conversions, but also costing the most (more than I want per lead) should I pause it? My issue is that we use a separate phone tracking service so I can't tell which keywords are actually converting into phone leads..
	i pledge to thank your replies and educational posts and hope you will do the same for me!

02-01-2012, 11:07 AM	#2
thatkeywordguy KeywordResearcher.org Join Date: Jan 2012 Posts: 266 Thanks: 93 Thanked 69 Times in 34 Posts Social Networking	Re: When to pause a keyword in PPC? You have to figure out which keywords are working for you. Sometimes this is not always easy - and often impossible to do. But that would be goal number one
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02-01-2012, 11:15 AM	#3
Local Trifecta Warrior Member Join Date: Mar 2011 Location: Vancouver, BC Posts: 23 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	Re: When to pause a keyword in PPC? So ... its not as easy as saying stop it or let it keep going. Obviously if its costing you more than your making theres are few concerns. It seems one of the most predominant issues is tracking. If your ok with keeping it going for a while I would recommend - Create a specific landing page for the keyword ... this should boost quality score and reduce your max CPC. Create a measurable metric (either web based ie contact form or unique phone number). Phone numbers are really cheap nowadays so theres no reason you cant buy a number for cheap to test your conversion levels. We personally use 2-12 numbers for tracking various marketing initiatives. TEST your landing page to better improve conversion rates. Optimize your website/page for keyword phrase(s) so you can start getting organic traffic rather than having to pay for the traffic.
	Local Internet Marketing \| Vancouver Internet Marketing

02-08-2012, 05:57 AM	#4
larrymalone24 Warrior Member Join Date: Feb 2012 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: When to pause a keyword in PPC? nice information, thank you so much.