Changing Site/Domain Content to Different Niche and language ?

[TheFaizal]

BACKGROUND STORY :

I have an english blog in web-development niche. (Lets just called this site : "olddomain.com" , (generic brand domain name, didn't have keyword on it )

Some Facts :

• The site/domain age is 3+ years and have PR 5 with solid number of backlinks (658,019 according to Google Webmaster tools, and 64,000+ backlinks detected by Yahoo site explorer when YSE still exist ).
  
  
• SEOmoz OpenSiteExplorer show Page Authority of 62/100 for the homepage and Domain Authority of 55/100
  
  
• Have more than 100+ post, but most of the posts are about Free Wordpress Themes release. Only less than 10 posts have rich content with more than 300 words.
  
  
• It's not doing well in terms of revenue. Less than $10/month from adsense, and generating less than $1000 in 2 YEARS from Wordpress Theme affiliate.
  
  
• The traffic is also low, less than 3000 Visits/month and I noticed that most of visitors coming just for downloading the wordpress theme, so the bounce rate is pretty high, around 60-70%.
  

The problem with this "olddomain.com" is : Other than Create and Releasing Free wordpress themes (about 120+ themes as of now) , i never actually enjoyed writing content about the web development topic . English is not my first language, So it's little hard for me to explore my mind when writing. I know i can outsource the article, but i'm more comfortable writing my own content and in my own language.

Long story short : The olddomain.com website is not profitable and writing in english is not my passion.

RECENT STORY

For the past 6 months I learn more about SEO and keywords research. And what i found from my research is :

• There's lot of keywords (100+ keywords) from many different niche in my native language with high exact search volume (3000+ search) for local search.
  
  
• The competition is low. Using tool like SEOmoz Pro Keyword Research and Traffic Travis showed that these keywords is relatively easy to rank.
  

MY IDEA :

• I want to make new multi-niche content-rich website in my own language, something like squidoo or hubpages but with my own content, not user-generated. (lets called this : newdomain.com)
  
  
• I certainly more passionate writing in my native language
  
  
• I will monetize it via adsense and some local affiliate. Giving the fact that the traffic potential is huge and the competition is low, I'm pretty confident it can be my new goldmine.
  
  

The QUESTION :

Instead of starting from scratch with newdomain.com, What if i just use the well-linked and aged olddomain.com for this new site.

1. SEO-wise , Which one do you prefer??

- Building new site and domain completely from scratch (PageRank:0, Backlink : 0).

- Change the niche and language of an established but underperforming site (3 Years Old domain, PageRank 5, Backlink: 64,000+ )


2. What's the effect of changing your site to different niche and also different language?.

Really want to hear your opinion on this.

Regards,
Faizal


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[thatkeywordguy]

Always write in English.

It would depend on how "underperforming" the site is.

If it is sandboxed and spammed up, its sometimes worth starting over.

[TheFaizal]

Originally Posted by thatkeywordguy

Always write in English.

It would depend on how "underperforming" the site is.

If it is sandboxed and spammed up, its sometimes worth starting over.

The "olddomain.com" blog is not perform well, because i never actually develop a good quality text content for its niche (webdev) . I just using the site for showcasing my wordpress theme. So i want to stop developing that niche and move on to the new one.

Now i want to build new authority site targeting a non-english keyword in different niche than "olddomain.com".

Would it be ok to using that established "olddomain.com" site for the new niche??


Or it would be better to start from scratch using "newdomain.com"



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