Keyword Ranking Question On Google

robert11 · 02-07-2012, 11:44 AM

Hi, I have a website about 4 months old and I have been building backlinks steadily. It is puzzling to me because the site is not ranking anywhere for the search term that I am targeting, but it is doing fairly well for one that I am not.

This is not my keyword, but an example of what is happening. The backlink anchor text uses a three word keyword: for example "hp laptop computer", however my site does not show up in the results for that term, but it is on page 4 for the keyword "hp" for example.

I would have thought that the site would rank better for the three word keyword than a one word keyword. Does anyone have experience with this?

tim_buchalka · 02-07-2012, 02:29 PM

This should be a sign to you that backlinks are only part of the puzzle.

I'd lay odds that the content on the page is not totally relevant for the keyword phrase you are looking to rank for.

Look at some basic on page SEO (but dont overdo it) and check the content. Is it really about a "hp laptop computer" with lots of content about it and also using related keywords that would make sense to a human visitor.

I suspect when you are ranking on page 4 for "hp" it is only for your own search results or region and not global.

If you are doing that well for such a search term that would again be time to review the content in my opinion.

Brendan Mace · 02-07-2012, 04:41 PM

ummm.... It sounds A LOT like not enough anchor text variations. If you only ever use your ONE keyword while building backlinks, google will penalize just that one keyword. I have had this happen to me many times.

I fixed the problem by blasting backlinks with different anchor texts, so that it's more natural to Google. Add in a bunch of "click here" or "read more here" or "more info here" type anchor texts and your main keyword should be in better shape.

eurekapsycrille · 02-07-2012, 06:42 PM

Like co2 has said, you should not stick with building links using a keyword as anchor text. For example, if you are using keyword like "computer", you could add some prefixes or suffixes to your keyword to make it more natural like "best computers", or "computers for sale". Something like that.

02-07-2012, 11:44 AM	#1
robert11 Active Warrior Join Date: Nov 2008 Posts: 59 Thanks: 6 Thanked 1 Time in 1 Post	Keyword Ranking Question On Google Hi, I have a website about 4 months old and I have been building backlinks steadily. It is puzzling to me because the site is not ranking anywhere for the search term that I am targeting, but it is doing fairly well for one that I am not. This is not my keyword, but an example of what is happening. The backlink anchor text uses a three word keyword: for example "hp laptop computer", however my site does not show up in the results for that term, but it is on page 4 for the keyword "hp" for example. I would have thought that the site would rank better for the three word keyword than a one word keyword. Does anyone have experience with this?

02-07-2012, 02:29 PM	#2
tim_buchalka Aussie SEO Geek War Room Member Join Date: Jun 2007 Location: Adelaide, Australia Posts: 335 Blog Entries: 54 Thanks: 62 Thanked 117 Times in 57 Posts Social Networking Contact Info	Re: Keyword Ranking Question On Google This should be a sign to you that backlinks are only part of the puzzle. I'd lay odds that the content on the page is not totally relevant for the keyword phrase you are looking to rank for. Look at some basic on page SEO (but dont overdo it) and check the content. Is it really about a "hp laptop computer" with lots of content about it and also using related keywords that would make sense to a human visitor. I suspect when you are ranking on page 4 for "hp" it is only for your own search results or region and not global. If you are doing that well for such a search term that would again be time to review the content in my opinion.
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02-07-2012, 04:41 PM	#3
Brendan Mace HyperActive Warrior War Room Member Join Date: Nov 2010 Posts: 432 Thanks: 115 Thanked 66 Times in 57 Posts	Re: Keyword Ranking Question On Google ummm.... It sounds A LOT like not enough anchor text variations. If you only ever use your ONE keyword while building backlinks, google will penalize just that one keyword. I have had this happen to me many times. I fixed the problem by blasting backlinks with different anchor texts, so that it's more natural to Google. Add in a bunch of "click here" or "read more here" or "more info here" type anchor texts and your main keyword should be in better shape.
	nothing to see here....

02-07-2012, 06:42 PM	#4
eurekapsycrille HyperActive Warrior Join Date: Aug 2011 Location: Las Vegas, Nevada Posts: 355 Thanks: 24 Thanked 30 Times in 30 Posts Social Networking	Re: Keyword Ranking Question On Google Like co2 has said, you should not stick with building links using a keyword as anchor text. For example, if you are using keyword like "computer", you could add some prefixes or suffixes to your keyword to make it more natural like "best computers", or "computers for sale". Something like that.
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