How much do you think Adblock is affecting our Revenues?

simplybeastz · 02-09-2012, 11:22 AM

By any chance, how much do you think Adblock for Chrome and Firefox is affecting our CTR and then revenue? Also, is there any script that can tell what % of Visitors have Adblock installed?

I'm very much intrigued at to what your answers will be, I haven't to date seen a single thread on this.

DeanSoto · 02-09-2012, 11:28 AM

Probably not much. Depending on the niche, I would venture to say that most people are not savvy to adblock that would click on ads (I'm talking mainly PPC).

My niche sites usually see about 3% CTR and that's about average I would say. Adblock doesn't block my opt-in forms so all is good there

simplybeastz · 02-09-2012, 12:09 PM

Quote:

Originally Posted by DeanSoto

Probably not much. Depending on the niche, I would venture to say that most people are not savvy to adblock that would click on ads (I'm talking mainly PPC).

My niche sites usually see about 3% CTR and that's about average I would say. Adblock doesn't block my opt-in forms so all is good there

I'm in a Heavy Tech Savy Niche and get around around a 1% ctr.

Bryan V · 02-09-2012, 01:11 PM

I would think someone who's 'tech savvy' and not going to click ads is not going to click whether or not adblock is installed.

While the actual clicks stay the same, depending on if the impression fires or not before being hidden by Adblock, that could change the CTR %.

02-09-2012, 11:22 AM	#1
simplybeastz Proud To Be British! Join Date: Mar 2011 Location: South Of England Posts: 509 Thanks: 124 Thanked 24 Times in 21 Posts	How much do you think Adblock is affecting our Revenues? By any chance, how much do you think Adblock for Chrome and Firefox is affecting our CTR and then revenue? Also, is there any script that can tell what % of Visitors have Adblock installed? I'm very much intrigued at to what your answers will be, I haven't to date seen a single thread on this.
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02-09-2012, 11:28 AM	#2
DeanSoto HyperActive Warrior War Room Member Join Date: Oct 2011 Location: Southern California Posts: 110 Thanks: 23 Thanked 75 Times in 32 Posts	Re: How much do you think Adblock is affecting our Revenues? Probably not much. Depending on the niche, I would venture to say that most people are not savvy to adblock that would click on ads (I'm talking mainly PPC). My niche sites usually see about 3% CTR and that's about average I would say. Adblock doesn't block my opt-in forms so all is good there
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02-09-2012, 01:11 PM	#4
Bryan V Advanced Warrior War Room Member Join Date: Jan 2010 Location: USA Posts: 523 Thanks: 37 Thanked 65 Times in 61 Posts	Re: How much do you think Adblock is affecting our Revenues? I would think someone who's 'tech savvy' and not going to click ads is not going to click whether or not adblock is installed. While the actual clicks stay the same, depending on if the impression fires or not before being hidden by Adblock, that could change the CTR %.
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