What happened to my Adsense CTR?

Ryan Sterling · 02-09-2012, 04:05 PM

I was getting a CTR % of around 1.50. Not great but decent. This month everything changed. I am sitting at 980 page views with only 5 clicks. My CTR has dropped to 0.51%. What's going on?

I switched to the CTR theme and my CTR % still dropped. My CPC had also taken a plunge. I was earning about $6.00 or $7.00 a day last month and now I am lucky to get a click or earn $.05.

Am I being punished by Google or something? I have not received any email notice or anything like that.

I would appreciate any help or advice.

yukon · 02-09-2012, 05:36 PM

Is the traffic generating the 980 page views from the same source?

I get repeat traffic from a few sites I don't own, the sites are all in the same niche as my own sites. I've noticed drastic income differences between the traffic these sites send me in my Adsense/Google-Analytics data.

What I'm getting at is, has one source of traffic dried up & another lower performing traffic source increased.

If it's all SERP traffic, it's possible your page/s have dropped in the SERPs for keywords that once converted well for you, & again other lower performing traffic/keywords might have increased.

Could be a lot of different things going on?

ldiaz117 · 02-09-2012, 06:02 PM

Check your CPC for your keywords again...maybe they were decreased. As far as CTR, not sure but check your traffic sources and see if you can see what it going on

Ryan Sterling · 02-09-2012, 07:19 PM

It seems I'm getting more traffic than even. My $1.00 ish CPC dropped to pennies and my CTR is a measly .30% now. Something happened that I'm not aware of. Like I said, I was earning around $7.00 a day. I would be glad to have 1 click a day now with $.10.

02-09-2012, 04:05 PM	#1
Ryan Sterling Ryan Sterling War Room Member Join Date: Oct 2011 Location: Toronto, Ontario, Canada Posts: 72 Thanks: 141 Thanked 5 Times in 5 Posts	What happened to my Adsense CTR? I was getting a CTR % of around 1.50. Not great but decent. This month everything changed. I am sitting at 980 page views with only 5 clicks. My CTR has dropped to 0.51%. What's going on? I switched to the CTR theme and my CTR % still dropped. My CPC had also taken a plunge. I was earning about $6.00 or $7.00 a day last month and now I am lucky to get a click or earn $.05. Am I being punished by Google or something? I have not received any email notice or anything like that. I would appreciate any help or advice.

02-09-2012, 05:36 PM	#2
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,535 Thanks: 355 Thanked 1,993 Times in 1,274 Posts	Re: What happened to my Adsense CTR? Is the traffic generating the 980 page views from the same source? I get repeat traffic from a few sites I don't own, the sites are all in the same niche as my own sites. I've noticed drastic income differences between the traffic these sites send me in my Adsense/Google-Analytics data. What I'm getting at is, has one source of traffic dried up & another lower performing traffic source increased. If it's all SERP traffic, it's possible your page/s have dropped in the SERPs for keywords that once converted well for you, & again other lower performing traffic/keywords might have increased. Could be a lot of different things going on?
	- SEO Strategist -

02-09-2012, 06:02 PM	#3
ldiaz117 HyperActive Warrior Join Date: Oct 2011 Location: South Beach Posts: 129 Thanks: 1 Thanked 7 Times in 7 Posts Contact Info	Re: What happened to my Adsense CTR? Check your CPC for your keywords again...maybe they were decreased. As far as CTR, not sure but check your traffic sources and see if you can see what it going on

02-09-2012, 07:19 PM	#4
Ryan Sterling Ryan Sterling War Room Member Join Date: Oct 2011 Location: Toronto, Ontario, Canada Posts: 72 Thanks: 141 Thanked 5 Times in 5 Posts	Re: What happened to my Adsense CTR? It seems I'm getting more traffic than even. My $1.00 ish CPC dropped to pennies and my CTR is a measly .30% now. Something happened that I'm not aware of. Like I said, I was earning around $7.00 a day. I would be glad to have 1 click a day now with $.10.