Advertising Effectiveness

SalAG · 02-09-2012, 07:42 PM

Hi,

With regards to PPC as a form of advertisement, I wonder if it's possible to evaluate its impact like measuring the persuasion effects and sales effects. I know the latter seems realizable since ads can increase sales. But is it really possible to keep track that increase in sales is really due to advertisement?

thatkeywordguy · 02-09-2012, 10:18 PM

Use google analytics

komplex · 02-09-2012, 10:23 PM

Not sure, I've tried almost everything.. I run ads 24/7/365 maxed out, with the lowest CPC and on every page possible for my local area.. Not hoping for clicks but to put my business name in front of their face. Also adding a phone # works too. My goal has always been this..

Ads that convert, get clicks. & Ads that don't convert, get brand impressions. It's almost free advertising when done right. It's a good feeling to see your name for every keyword you can imagine and your business name up there.. All while you pay nothing, because you set up the ad format to be reduced in CTR.

That's off topic.. But Adobe has a product out where you can see the PPC leads generated off Google. And you can see how much you spend, how many clicks, what % of those clicks were leads, and how many of those clicks produced sales. All per keywords, CPC, etc. Really useful tool, I can't remember the name though..

smita · 02-09-2012, 10:32 PM

Advertising has the influence to convince. It has the influence to change markets and recover profit margins.

hadden123 · 02-10-2012, 03:24 AM

You can promote your business through advertising.

Tom Albas · 02-10-2012, 03:34 AM

Quote:

Originally Posted by SalAG

Hi,

With regards to PPC as a form of advertisement, I wonder if it's possible to evaluate its impact like measuring the persuasion effects and sales effects. I know the latter seems realizable since ads can increase sales. But is it really possible to keep track that increase in sales is really due to advertisement?

1. Conversion Tracking
2. Phone Call Tracking
3. Measuring Actions Through Google Analytics
4.Setting Up Goal Funnels in Google Analytics

ace666 · 02-10-2012, 04:17 AM

Yup, Use google analytics

02-09-2012, 07:42 PM	#1
SalAG Active Warrior Join Date: Feb 2012 Posts: 56 Thanks: 0 Thanked 0 Times in 0 Posts	Advertising Effectiveness Hi, With regards to PPC as a form of advertisement, I wonder if it's possible to evaluate its impact like measuring the persuasion effects and sales effects. I know the latter seems realizable since ads can increase sales. But is it really possible to keep track that increase in sales is really due to advertisement?

02-09-2012, 10:18 PM	#2
thatkeywordguy KeywordResearcher.org Join Date: Jan 2012 Posts: 266 Thanks: 93 Thanked 69 Times in 34 Posts Social Networking	Re: Advertising Effectiveness Use google analytics
	FIND LONG TAIL KEYWORDS. Come see my latest program: KeywordResearcher.org Download the Free Trial or find "Long Tail Keywords" from your web browser. $8 Dollar Coupon for Warrior Forum Members! Want to be an AFFILIATE? Affiliates earn 45% per sale via Clickbank!

02-09-2012, 10:23 PM	#3
komplex komplex Join Date: Apr 2011 Location: California, USA Posts: 137 Thanks: 97 Thanked 4 Times in 4 Posts	Re: Advertising Effectiveness Not sure, I've tried almost everything.. I run ads 24/7/365 maxed out, with the lowest CPC and on every page possible for my local area.. Not hoping for clicks but to put my business name in front of their face. Also adding a phone # works too. My goal has always been this.. Ads that convert, get clicks. & Ads that don't convert, get brand impressions. It's almost free advertising when done right. It's a good feeling to see your name for every keyword you can imagine and your business name up there.. All while you pay nothing, because you set up the ad format to be reduced in CTR. That's off topic.. But Adobe has a product out where you can see the PPC leads generated off Google. And you can see how much you spend, how many clicks, what % of those clicks were leads, and how many of those clicks produced sales. All per keywords, CPC, etc. Really useful tool, I can't remember the name though..

02-09-2012, 10:32 PM	#4
smita Warrior Member Join Date: Feb 2012 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Advertising Effectiveness Advertising has the influence to convince. It has the influence to change markets and recover profit margins.
	Cheap Hotels in Sligo

02-10-2012, 03:24 AM	#5
hadden123 Active Warrior Join Date: Feb 2012 Posts: 42 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Advertising Effectiveness You can promote your business through advertising.
	water softeners\|water softener UK

02-10-2012, 04:17 AM	#7
ace666 All Season Warrior Join Date: Nov 2011 Location: On A Rock Floating In Space Posts: 70 Thanks: 8 Thanked 14 Times in 13 Posts	Re: Advertising Effectiveness Yup, Use google analytics