SEO Question

Ron Douglas · 02-11-2012, 12:49 PM

I'm helping a client of mine get ranked for some very competitive terms.

He is currently ranked in the top 1-3 for a keyword that gets 2.7 million searches a month according to the Google tool. However his site doesn't get much traffic for the keyword even though he is usually ranked #1 when you do a search.

Could it be that the description of the site is not what people searching for that term are interested in?

Is it because people aren't looking for that term directly, but only with additional keywords included with it? For example "SEO" vs "SEO Company"?

What could the reason be?

UMS · 02-11-2012, 12:53 PM

The simple reason is most likely to be that you are looking at the wrong search figures.

I bet that 2.7 million searches are "broad match" searches.

You need to look at the "exact match" figures to get a much more accurate idea of actual search volume.

Francois du_Toit · 02-11-2012, 12:53 PM

Are you talking about 2.7 million broad searches? What are the exact search results?

Ron Douglas · 02-11-2012, 12:59 PM

Right, I forgot to click the "Exact" match type on the left. It makes more sense now.

UMS · 02-11-2012, 01:06 PM

What are the exact match figures? The difference can often be HUGE.

Ron Douglas · 02-11-2012, 01:09 PM

Yep, huge difference. It's 165,000 global and just 22,000 in the US.

TourPlanet · 02-11-2012, 01:09 PM

dear i think you should again focus on your keywords, may be ur keywords are not actually the keywords you need to get traffic

UMS · 02-11-2012, 01:12 PM

22000 LMS is still pretty good.

Using the calculation that #1 position will get around 40% of clicks, that works out to be 8800 visits per month or around 294 visitors per day.

Is that the sort of figures your client is seeing?

Ron Douglas · 02-11-2012, 01:42 PM

Yes, that's pretty close to what he gets.

02-11-2012, 12:49 PM	#1
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,791 Blog Entries: 4 Thanks: 833 Thanked 1,868 Times in 439 Posts Social Networking Contact Info	SEO Question I'm helping a client of mine get ranked for some very competitive terms. He is currently ranked in the top 1-3 for a keyword that gets 2.7 million searches a month according to the Google tool. However his site doesn't get much traffic for the keyword even though he is usually ranked #1 when you do a search. Could it be that the description of the site is not what people searching for that term are interested in? Is it because people aren't looking for that term directly, but only with additional keywords included with it? For example "SEO" vs "SEO Company"? What could the reason be?
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - How I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study FREE - Get On My List \| IT Outsourcing \| Copycat Recipes \| Best Traffic Course

02-11-2012, 12:53 PM	#2
UMS Peter Sundstrom War Room Member Join Date: Apr 2010 Location: New Zealand Posts: 1,856 Blog Entries: 1 Thanks: 177 Thanked 503 Times in 370 Posts Social Networking	Re: SEO Question The simple reason is most likely to be that you are looking at the wrong search figures. I bet that 2.7 million searches are "broad match" searches. You need to look at the "exact match" figures to get a much more accurate idea of actual search volume.
	SECockpit - Try the most POWERFUL Keyword Research Tool for ONLY $1 Grab a LIFETIME 40% Discount off The Best Spinner Voting now open for the BEST WordPress Theme

02-11-2012, 12:53 PM	#3
Francois du_Toit Senior Warrior Member War Room Member Join Date: Apr 2007 Location: Johannesburg, South Africa. Posts: 1,143 Thanks: 80 Thanked 64 Times in 47 Posts	Re: SEO Question Are you talking about 2.7 million broad searches? What are the exact search results?
	Destiny is not a matter of chance, it's a matter of choice. Last edited by Francois du_Toit; 02-11-2012 at 12:54 PM. Reason: typo

02-11-2012, 12:59 PM	#4
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,791 Blog Entries: 4 Thanks: 833 Thanked 1,868 Times in 439 Posts Social Networking Contact Info	Re: SEO Question Right, I forgot to click the "Exact" match type on the left. It makes more sense now.
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - How I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study FREE - Get On My List \| IT Outsourcing \| Copycat Recipes \| Best Traffic Course

02-11-2012, 01:06 PM	#5
UMS Peter Sundstrom War Room Member Join Date: Apr 2010 Location: New Zealand Posts: 1,856 Blog Entries: 1 Thanks: 177 Thanked 503 Times in 370 Posts Social Networking	Re: SEO Question What are the exact match figures? The difference can often be HUGE.
	SECockpit - Try the most POWERFUL Keyword Research Tool for ONLY $1 Grab a LIFETIME 40% Discount off The Best Spinner Voting now open for the BEST WordPress Theme

02-11-2012, 01:09 PM	#6
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,791 Blog Entries: 4 Thanks: 833 Thanked 1,868 Times in 439 Posts Social Networking Contact Info	Re: SEO Question Yep, huge difference. It's 165,000 global and just 22,000 in the US.
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - How I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study FREE - Get On My List \| IT Outsourcing \| Copycat Recipes \| Best Traffic Course

02-11-2012, 01:09 PM	#7
TourPlanet Active Warrior Join Date: Jan 2012 Location: Pakistan Posts: 34 Thanks: 3 Thanked 2 Times in 2 Posts Social Networking	Re: SEO Question dear i think you should again focus on your keywords, may be ur keywords are not actually the keywords you need to get traffic
	Attractions in World \| World Top Cities \| Attractions in Beijing \| Top Attractions in Berlin \| Paris Tourists Attractions

02-11-2012, 01:12 PM	#8
UMS Peter Sundstrom War Room Member Join Date: Apr 2010 Location: New Zealand Posts: 1,856 Blog Entries: 1 Thanks: 177 Thanked 503 Times in 370 Posts Social Networking	Re: SEO Question 22000 LMS is still pretty good. Using the calculation that #1 position will get around 40% of clicks, that works out to be 8800 visits per month or around 294 visitors per day. Is that the sort of figures your client is seeing?
	SECockpit - Try the most POWERFUL Keyword Research Tool for ONLY $1 Grab a LIFETIME 40% Discount off The Best Spinner Voting now open for the BEST WordPress Theme

02-11-2012, 01:42 PM	#9
Ron Douglas Self Made War Room Member Join Date: Oct 2004 Location: Long Island, New York Posts: 2,791 Blog Entries: 4 Thanks: 833 Thanked 1,868 Times in 439 Posts Social Networking Contact Info	Re: SEO Question Yes, that's pretty close to what he gets.
	Ron Douglas - MBA, CFA, NY Times Best Selling Author. As seen on Good Morning America, Home Shopping Network, Fox, ABC, NBC, People Magazine etc. - How I sold 1.1 million books and ebooks CLICK HERE - Forget micro niches - Go Mainstream - $5.8 Million Case Study FREE - Get On My List \| IT Outsourcing \| Copycat Recipes \| Best Traffic Course