How to write the perfect PPC ads?

[baokhau]

Could anyone tell me how to write the good PPC ads so that they can attract the visitors clicks our ads?
Thanks.

[Josh Rossdale]

Originally Posted by baokhau

Could anyone tell me how to write the good PPC ads so that they can attract the visitors clicks our ads?
Thanks.

If you are good at copywriting, you should be able to translate that general skill over to the writing of PPC ads. I would recommend reading Gary Halbert's material to start.

[tryinhere]

Originally Posted by baokhau

Could anyone tell me how to write the good PPC ads so that they can attract the visitors clicks our ads?
Thanks.

Always test, never guess what you think will work and what will not work, it often will be a surprise and or opposite.

follow your ABC's

A = Attention (line 1)
B = Benefit ( with feeling ) (Line 2)
C = Call to Action (Line 3)
D = Desirable Destination (Line 4)
-
E = Make it exiting ( not drab n boring )
F = Full house / where possible use all available chars

The Absolute Best PPC Ads
Effective marketing smarter results
Start writing better ppc ads today!
MyWebSiteName.com/Free-YourPPCGuide

* Just one of many options, mix it up - try them all

[skibbz]

put youself in the shoe of the customer, try to think about what important feature they would look for in the product or service. create a short but catchy tagline around the strength of the product/service. try several varations and see which ones pull the most clicks/sales

[onegoodman]

Check the keywords you looking for and people competing up to it.

Read their ads and find out what how they hitting on the keyword. DON'T COPY THEIR AD.

It will help you coming up with yours.