Keywords fallen off the track...?

cjt · 02-12-2009, 10:46 PM

Hi Everyone
I'm quite new at this and started a campaign with an optin landing page. The keywords (mostly longtail) were getting <1% CTR, Adwords has stopped showing my ad after 4 days because of 'Keyword Relevance'. the landing page seems to be OK in their eyes. Does this mean I need to up the starting price or I need to tweek the landing page with more keywords?

Kind Regards
cjt

askloz · 02-12-2009, 10:49 PM

better adwords ad copy, better adwords campaign / ad group structure, less keywords in one ad group, higher keyword density in sales copy, keyword meta tags, title tag and description and lots of links hyperlinked to your site that match the keywords you're bidding on...

not many ppl know this strategy, it's one of the ways I found via testing, was to have links pointing to my site before doing the campaign at adwords.

gcrocker · 02-13-2009, 10:49 AM

What's your per-keyword Quality Score (see the show/hide columns pulldown if you don't have the column shown)?

-glenn

pbk2009 · 02-14-2009, 01:25 AM

Per keyword quality score is the QS given by Google to each Keyword. This takes into consideration the account history, campaign history among others.

02-12-2009, 10:46 PM	#1
cjt Warrior Member War Room Member Join Date: Feb 2009 Location: Newcastle, NSW, Australia Posts: 27 Thanks: 22 Thanked 3 Times in 3 Posts	Keywords fallen off the track...? Hi Everyone I'm quite new at this and started a campaign with an optin landing page. The keywords (mostly longtail) were getting <1% CTR, Adwords has stopped showing my ad after 4 days because of 'Keyword Relevance'. the landing page seems to be OK in their eyes. Does this mean I need to up the starting price or I need to tweek the landing page with more keywords? Kind Regards cjt

02-12-2009, 10:49 PM	#2
askloz DailyTradingSystem.com War Room Member Join Date: Mar 2008 Location: United Kingdom. Posts: 2,766 Blog Entries: 3 Thanks: 151 Thanked 264 Times in 207 Posts Social Networking Contact Info	Re: Keywords fallen off the track...? better adwords ad copy, better adwords campaign / ad group structure, less keywords in one ad group, higher keyword density in sales copy, keyword meta tags, title tag and description and lots of links hyperlinked to your site that match the keywords you're bidding on... not many ppl know this strategy, it's one of the ways I found via testing, was to have links pointing to my site before doing the campaign at adwords.
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02-13-2009, 10:49 AM	#3
gcrocker Active Warrior War Room Member Join Date: Feb 2009 Posts: 54 Thanks: 6 Thanked 1 Time in 1 Post	Re: Keywords fallen off the track...? What's your per-keyword Quality Score (see the show/hide columns pulldown if you don't have the column shown)? -glenn

02-14-2009, 01:25 AM	#4
pbk2009 Warrior Member Join Date: Nov 2008 Posts: 19 Thanks: 0 Thanked 1 Time in 1 Post	Re: Keywords fallen off the track...? Per keyword quality score is the QS given by Google to each Keyword. This takes into consideration the account history, campaign history among others.
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