Any One With Advice on PPC?

[oboi2121]

Hello Omari Taylor here,

I've been marketing a little over six months now and I'm doing pretty well. All of my traffic so far has come from videos, blogging, articles, forum posts, myspace, facebook, twitter, etc... Basically all my leads come for free advertising methods.

Now that I'm a expert on producing free traffic I'm ready to dive head first into PPC advertising. But, one thing I do know is that you can loose your money very quickly if you are a newbie to PPC or if you don't know what you're doing.

What I would like to know is your best tip you can give to a newbie on PPC. What should I look into first? Want should I make sure my mind is wrapped around first before I start? Any advice at all or words of wisdom is welcome.

Thank You

[askloz]

I'm pretty sure mate if you ran a search you'd find loads of information on this forum... a lot of stuff gets repeated heaps of times.

[Mike Morgan.]

Always before you jump into massive campaign -test..test..test.

test, track ,optimize.

Mike

[brandon123]

I'm a newbie to the pay per click marketing as well. I would say the same thing as the guy above me, just test and track the different campaigns you start. Just test different keywords and headings within your ads. Also start of with a bid of maybe $0.40 and lower it or raise it based upon your own judgement and buget.

Brandon

[johnysc430]

I would download prosper202 and learn how to use it. I'd buy adwords for dummies. I'd also run a bunch of small campaigns to get the feel. Perhaps joining a site like ppc coach would help.

[moneymakersportal]

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[MarQueteer]

It may sound dumb, but read everything or at least the things you don't know so far from AdWords Learning Center

It's first hand information and while it isn't a substitute for testing yourself, it helps preventing common, costly errors.

[W.P. Allen]

Check out Perry Marshall's Adwords Book.

[steve20092009]

new as well here to PPC, finally getting myself familiarized around the site but i have a questions about CPC, is there a minimum? because it seems 0.40 is not enough as almost all my keywords are inactive. Most of them are 1.75-5.00 per click arggggg

[JNFerree]

Omari,

I just posted a pretty decent review of on My Blog on PPC Web Spy.

Before doing so, I look at 1/2 dozen TY Vids and picked the best one to embed in the review. While it's an overview piece, it covers some basics on PPC that you should find useful.

After you view the demo (its done by Brad the creator/owner) of PPC Web Spy, if you click thru to his main site, click the link on the Gold version deal, it goes much deeper into what and how you need to look at to create a good PPC campaign, which IDs the key metrics that must be tracked.

Cheers,

[MarQueteer]

Originally Posted by steve20092009

new as well here to PPC, finally getting myself familiarized around the site but i have a questions about CPC, is there a minimum? because it seems 0.40 is not enough as almost all my keywords are inactive. Most of them are 1.75-5.00 per click arggggg

What's you quality score? Drop everything that isn't at least 7 and redo the ad and landing page, go more longtail, try to avoid any broad matches. The minimum CPC for me is $0.02 for first page for loads of long tail terms.

[Aster Brittan]

oboi,
please get some education about the subject before you dive in. Yes you can loose big I know first hand and everyone does at first. PPC has alot of facets. I bought PPC classroom just to have a reference.

good luck!
--Aster

[Darren Mallory]

For PPC the key ingredient is:

1. Tracking
2. Tracking
3. Tracking

Did I say tracking is important? If you don't track each individual keyword you could ditch a losing campaign that could of been a winner.

For tracking prosper mentioned on here is very good for free.

[emjayce]

I got some input for you:

Assuming you already have a target market and product to promote...

Keyword Selection:

Whenever possible, target long-tail product specific keywords (these keywords convert the best because they represent people at the end of the buying cycle)

solution to problem / how-to keywords are risky with pay-perk click because most of them don't convert well enough to make your campaign profitable. With this said, there are long-tail keywords that do convert well. You just have to be very selective with them. Ideally, you want to watch your competition and find out what keywords they continue to advertise to over an extended period of time. If your competition is running the same ad to the same keyword(s) over a 1 week period it is likely that keyword is profitable for them. You can spy on your competition using a keyword spy tool (i recommend iSpionage).

Landing Page Elements:

You want to keep your landing page simple. Ensure it looks professional / legit. Consumer trust is extremely important - especially with PPC (those clicks come at a premium these days).

Here's a list of items that should be present on your landing page:

-Attention grabbing headline
-Call to action link above the fold
-Hero shot
-your targeted keywords placed within the title tag, H1, and anywhere else possible through the page
-Look authoritative / provide authoritative recommendations while backing everything up with social proof (real customer testimonials).
-be a little bit aggressive with your copy (but not overly aggressive)

Ad Writing:

Headline = "Keyword?"
Desc 1 = benefit (whats in it for them)
Desc 2 = call to action
url = Keyword.yourdomain.com

Tracking:

You definitely have to track everything at the keyword level. You need to know what keywords are working for you and what keywords are just costing you money. That way you can easily weed out the bad keywords and keep only those that are converting.

Hope this helps,




Matt