Keyword Research & Implementation 101

[Daniel Molano]

Since I started doing information marketing about 12 months ago I came to notice that there is a big problem within the community.

There are many great marketers (including gurus) who are willing to help and provide valuable information to beginners, intermediates etc...

Nevertheless I also saw a common pattern, they go straight into the methods, regardless of the level of understanding of their audiece. So hundreds of doubts and questions always come about (especially from beginners).

The reason is quite simple, they give for granted that their audience already understands the basics and what the hell they are talking about. But in several situations that is not the case, in fact, in most situations that is not the case.

Now that my insight has been covered, I'll go straight to the point. One of the most frequently asked questions regarding internet marketing is "What the hell is keyword research, how does it work?" and other variations of the same question.

I'm here to explain it thoroughly.

Keyword Research & Implementation 101

The Theory

We as internet marketers have some very valuable tools at our disposal.

One of which allows us to figure out exactly what terms or phrases are being used by people from all over the world to find information about specific subjects in the search engines and also how many people are using those specific terms everyday.

With the power of keyword research tools we can find that out and with almost precise numbers.

From my understanding there are two types of keyword research tools.

1. The ones that pull the information directly from the databases of the search engines (Such as Google External Keyword Tool and Yahoo Overture).These are usually quite accurate (at least in respect of the search engine database they pulled the data from) but are usually based on a previous month or previous data, so they are somewhat out of date.
2. The ones that pull the information from the metacrawlers and are not as accurate, but they are up to date. Such as Wordtracker and SEO Book Tool.

As you can see, not 1 tool is entirely accurate, so I suggest you use them in cross reference.

There are also powerful software programs out there that leverage these tools. Good examples are Micro Niche Finder and Market Samurai.

All these tools and software allow us to do several things such as measuring demand, market research, but most importantly allow us to use them so that we can intercept that traffic in the search engines.

Anyway, that was a brief description and definition of keyword research and the tools. Now time for their practical use.

The Practice

Keyword research is a lot easier than some people might think. Basically what I do is research a subject or niche I wish to work on, once I get a hold of the terms that are being used within the niche, I start doing the keyword research.

For example, let's say I'm researching the dating niche. I find out there are several niche terms, such as:

dating ; pick up ; seduction ; filirting ; rapport ; kissing ; attraction (and many more)

I grab those terms and insert them into the keyword tools, then a long list of keywords related to the term are displayed. You want to go for the long tail keywords/phrases (3 words or more). Why? Because those have way less competition than the other ones.

The keyword tool will also tell you how many daily or monthly searches are being done for the specific terms on the list. Those numbers mean how many people are using the keyword to do a search in the respective search engine.

Now, that can be used as one measurement of demand in a niche. But most importantly you want them so that you get your work to be displayed in the search engines for those specific keywords! Be it your blog, article, site, bookmark, magazine, whatever.

The next step is measuring the competition, usually that is done by doing a search for the long tail keyword/phrase in the search engines (like Google) under quotation marks. For example: "how to seduce women"

A number of search results will be displayed in the search engine and that number is the true competition for that keyword.

Why are the results extremely different (and higher) for the keyword when it's not used in quotation marks?

Simple, because when it is not used in quotation marks, the sites that use related terms, synonyms etc... also display (that is the fake competition).

However, the number of competition is not all there is to it. There is also something called the "strength of competition" which is actually MUCH more important than the number of competition.

The SoC includes several variables, mainly: Page rank (not site rank), page reputation, authority, incoming links, page rank of incoming links, relevance of content and many others.

If the SoC is low, even if there is a lot of competing sites, the keyword will be easy to rank for. There are tools like Micro Niche Finder which measure the SoC to an extent.

You can also use this free tool to detect if a keyword has commercial value or not: Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs

The Criteria

Now, the personal criteria I use to pick keywords is if they have at least 300 monthly search results, less than 300,000 competing sites and less than 30 incoming links. That works fine for me.

With this criteria and 100 keywords (there are thousands of thousands for every niche I can assure you) that's a potential of 1,000 daily unique visitors.

But by all means don't consider my criteria as the only one, other people use different parameters. Use what works for you.

There are literally hundreds of variables to measure the competition, but I don't want you to complicate yourself for now, so the ones provided will suffice for now.

The Implementation

Well, now you know what keyword research is all about and now you know how to do it, once you have selected a niche and you have digged several useful long tail keywords/phrases you can move on to actually putting them to good use.

There are several ways to do this, you can implement them in article marketing, search engine optimization, pay per click or even sell them in bulk (although that is by far the least profitable use they have in the long run).

For more information about implementing keywords in different areas of internet marketing you can visit some of my other threads:

Implementation in Article Marketing: Article Marketing 101 - Everything You Need To Know About Article Marketing In One Place!

Implementation in Search Engine Optimization using sites: http://www.warriorforum.com/adsense-...h-engines.html

Implementation in Search Engine Optimization using blogs: I'm In Love With SEO

And as a bonus (also related to keyword research and implementation), one of the reasons why original and unique content is so powerful: Autobloggers I love you!

There you go, keyword research + implementation clearly explained and 3 threads with methods you can start taking action on in order to start generating some money right away.

Enjoy! Best of luck,

Dan Molano

[Vanquish]

Great post lots of valuable info, Thanks!

[Sonni]

I agree it's a problem with people assuming newbies know what to do so there are a lot of steps left out then when you go to do it you can't because you can't figure it out. They tell you what, but not how that seems to be the problem.

Then tons of time is wasted fooling with it trying to get it not knowing pieces are missing, so of course you won't be able to do it.

The other thing is not having the tech skills to do it. They tell you it's easy no tech skills required then you get it and ask yourself "How do you do that?"

Then the next thing you know you're asking for a refund because you can't use it. It's worthless if you can't implement it.
Sonni

[Bruce NewMedia]

Originally Posted by Daniel Molano

The Criteria

Now, the personal criteria I use to pick keywords is if they have at least 300 monthly search results, less than 300,000 competing sites and less than 30 incoming links. That works fine for me.

Daniel, do you mind saying are you using the 300,000 competing sites IN QUOTES or not?
...and does the 30 incoming links refer to the top sites listed for EACH keyword?

I'm just trying to clarify. Appreciate your information very much,
_____
Bruce

[Andrew Leatherland]

THis is fantastic information. I'm currently working on a blog site with article marketing and I just can't seem to get it to fly at the moment so this is really useful to assess what I've done to see how close or far I am.

I'm also curious about the incoming link question as its the first time I've heard of this so I know I've not factored this in.

Can someone elaborate on what this is please. Please remember I'm a slow learner so as much info as possible would be much appreciated.

Thanks

Andrew

[visitsingapore]

Dear Daniel

Thanks for sharing the information. I m new here. just joined on 15 Feb 2009 today, these information certainly will help us, newbies...

3 cheers

[Daniel Molano]

Originally Posted by brucerby

Daniel, do you mind saying are you using the 300,000 competing sites IN QUOTES or not?
...and does the 30 incoming links refer to the top sites listed for EACH keyword?

I'm just trying to clarify. Appreciate your information very much,
_____
Bruce

Hey Bruce,

Yes, I mean 300,000 competition within quotes. Like I mentioned, if the SoC is low, the number of competing sites means nothing.

And yes the 30 incoming links refers to the incoming links of page 1 of Google for the specific keyword.

For those of you who are wondering how to measure incoming links of any given site/page (or at least a very precise figure) visit Yahoo Site Explorer

- Dan

[Trieu]

Its good to see a more detailed post on keyword research. Without keyword research there wont be article marketing. So thanks

[jimbo3891]

Hey Daniel.

Thanks for the great post. Even in my tired stupor, "I got it" - I think. Please read the following and tell me if I got it in relation to keywords.

Take the subject Dating. Dating is a keyword, but it's so vague that there would be TONS of competition for it - PPC, Articles, Natural ranking, etc.

But, if we were to locate a Long Tail Keyword - such as Dating Rituals of the South for example - and this grouping of words had experienced lots of searches, there's a good chance that it has much less competition because it's much more specific and most people that market are too lazy to tailor their marketing to this degree of specifics or natural search rankings would not generate too much competition because that would depend on sites being written to yield this combination of keywords.

However, even if we picked a long tail keyword like - Dating of an oak tree (or any obscure grouping of words to generate a LTK) - since it probably doesn't have many related searches, it would definitely NOT be a good LTK to design a marketing campaign, article, blog, or web site around - Correct???

If all of the above is correct, then I'll summarize. You are basically trying to figure out the common combinations of words that people are typing into search engines when they're looking for information. The more specific your string of words - as long as someone is searching for that string - then you are incresing the chance that your blog, article, or web site page will show higher in the returned listings. Correct???

Thanks in advance for your help. I've been struggling with this specific thing for a while now. I've got all the technical stuff down - coding, marketing, article writing, advertising on Craigslist and other places, cute web site actions, and all the menutia. But, keywords have been a real killer for me, but I think your article may have just cleared it all up for me like a fog lifting in the morning.

[typedrobin]

Originally Posted by Daniel Molano

The Criteria

Now, the personal criteria I use to pick keywords is if they have at least 300 monthly search results, less than 300,000 competing sites and less than 30 incoming links. That works fine for me.

With this criteria and 100 keywords (there are thousands of thousands for every niche I can assure you) that's a potential of 1,000 daily unique visitors.

Hi Dan,

Thanks for the great tips, now I know how to implement it.


Robin

[Daniel Molano]

Originally Posted by jimbo3891

Hey Daniel.

Thanks for the great post. Even in my tired stupor, "I got it" - I think. Please read the following and tell me if I got it in relation to keywords.

Take the subject Dating. Dating is a keyword, but it's so vague that there would be TONS of competition for it - PPC, Articles, Natural ranking, etc.

But, if we were to locate a Long Tail Keyword - such as Dating Rituals of the South for example - and this grouping of words had experienced lots of searches, there's a good chance that it has much less competition because it's much more specific and most people that market are too lazy to tailor their marketing to this degree of specifics or natural search rankings would not generate too much competition because that would depend on sites being written to yield this combination of keywords.

However, even if we picked a long tail keyword like - Dating of an oak tree (or any obscure grouping of words to generate a LTK) - since it probably doesn't have many related searches, it would definitely NOT be a good LTK to design a marketing campaign, article, blog, or web site around - Correct???

If all of the above is correct, then I'll summarize. You are basically trying to figure out the common combinations of words that people are typing into search engines when they're looking for information. The more specific your string of words - as long as someone is searching for that string - then you are incresing the chance that your blog, article, or web site page will show higher in the returned listings. Correct???

Thanks in advance for your help. I've been struggling with this specific thing for a while now. I've got all the technical stuff down - coding, marketing, article writing, advertising on Craigslist and other places, cute web site actions, and all the menutia. But, keywords have been a real killer for me, but I think your article may have just cleared it all up for me like a fog lifting in the morning.

Don't worry, you're not alone, I find that 90% of people who begin with internet marketing find this specific area troublesome or misunderstand it altogether. Which is precisely the reason why I started this thread.

In regards to your concern, you got half of it. It's not about grouping different keywords together, it's about using LTKs already provided by the keyword tool.

To be more precise, for example: Go to the Google Keyword Tool, select the all countries option, and type the term dating in the search box, a long list of words is then deployed.

One of them for example is free online dating THAT is a long tail keyoword. And there are several others within that list.

You don't have to make them up, the tool already gives them to you. All you have to do is dig for them, after you are done picking keywords from the list that was deployed with that first term, then move on to another niche term, for example: seduction and proceed to get more LTKs there.

Rinse and repeat until you have your desired number of LTKs.

Now you should fully understand it.

[Roey Pimentel]

If you were going to make a blog about this niche, after you do all of your keyword search, how do you choose a domain name to use? (Assume the most popular names are already taken.)

Peace,

Roey.

[JaredKels]

Great posting! I have learned a lot from all this information!

[Daniel Molano]

Originally Posted by Roey Pimentel

If you were going to make a blog about this niche, after you do all of your keyword search, how do you choose a domain name to use? (Assume the most popular names are already taken.)

Peace,

Roey.

It is also well known that a long tail keyword domain also allows you to rank higher for that specific long tail keyword, so go ahead and try one. There are several long tail keywords for each niche that are not yet taken as a domain.

If you can't find one of those you can also try a domain name that is niche related.

Keep in mind that hyphens can be used for domains as well, for example getyourex.com might be taken but not get-your-ex.com and that also works.

[jimbo3891]

Originally Posted by Daniel Molano

Don't worry, you're not alone, I find that 90% of people who begin with internet marketing find this specific area troublesome or misunderstand it altogether. Which is precisely the reason why I started this thread.

In regards to your concern, you got half of it. It's not about grouping different keywords together, it's about using LTKs already provided by the keyword tool.

To be more precise, for example: Go to the Google Keyword Tool, select the all countries option, and type the term dating in the search box, a long list of words is then deployed.

One of them for example is free online dating THAT is a long tail keyoword. And there are several others within that list.

You don't have to make them up, the tool already gives them to you. All you have to do is dig for them, after you are done picking keywords from the list that was deployed with that first term, then move on to another niche term, for example: seduction and proceed to get more LTKs there.

Rinse and repeat until you have your desired number of LTKs.

Now you should fully understand it.

Thanks. I think I've got it.

Basically, we're just trying to find things that people are actively searching for - using tools such as the actual Google search box which gives the number of searches as you input a keyword or group of keywords. Then, once you've got those, you are ready to market/promote in whatever method you have chosen.

I really appreciate you making this so simple. I have studied TONS of stuff from other people and they ALL make it sound so difficult. Two people have simplified it for me - you and Angela.

Warmest regards.

James Dunn

[Daniel Molano]

Originally Posted by jimbo3891

Thanks. I think I've got it.

Basically, we're just trying to find things that people are actively searching for - using tools such as the actual Google search box which gives the number of searches as you input a keyword or group of keywords. Then, once you've got those, you are ready to market/promote in whatever method you have chosen.

I really appreciate you making this so simple. I have studied TONS of stuff from other people and they ALL make it sound so difficult. Two people have simplified it for me - you and Angela.

Warmest regards.

James Dunn

That's right James, but just in case you missed it, when I talked about the Google Keyword Tool, I meant the Google External Tool (also known as the Google Adwords Keyword Tool). But yes, that is basically it.

Angela also knows a lot about this stuff, she has an amazing high PR monthly backlinks package which I highly recommend.

[jimbo3891]

Originally Posted by Daniel Molano

That's right James, but just in case you missed it, when I talked about the Google Keyword Tool, I meant the Google External Tool (also known as the Google Adwords Keyword Tool). But yes, that is basically it.

Angela also knows a lot about this stuff, she has an amazing high PR monthly backlinks package which I highly recommend.

Thanks Daniel.

Yes, I got her package and I'm working on implementing it this week. I was quite surprised that several of the sites were sites that I frequented, but just never thought about establishing backlinks to my site. It makes me visit sites with a totally different "eye" now. Her package is well worth the cost - if you could even call it a cost - she's almost giving it away.

[Marc2008]

Great post Dan

[tommyfocus]

This post is very clear and straight to the point!!

[lienadla]

this is what a call a very straight forward information. I've read tons about keyword research and your post filled in the missing gaps that I don't understand clearly. Thanks!

[Heimir Finnson]

In the Audience Intelligence it is better to have a lower score for a keyword, right?

Regards,
Heimir

[MikeWords]

Thanks Daniel. Ive been here a few months now and your posts are filled with real useful info. It's refreshing since so many "informative posts" on here are just regurgitated. It's easy to tell the poster hasn't even proven his own advice. It's obvious your advice is genuine.

One thing that stands out in this post is something that irks me on here all the time. The "faulty" advice often given on keyword research here is do your search in quotes and if there are less than 20,0000 results you've hit the jackpot . This probably discourages lots of newbies since it's just not the case. If you don't know how to measure up the competition on the first page of the SERPS you could be totally wasting you're time.

Vice Versa - There are keywords with way more than 20,000 results that you can get on the first page for with minimal effort.

Failing to research your competition before you jump into a niche can be a real waste of time - or you could be leaving easy money on the table.

[Daniel Molano]

Originally Posted by Heimir Arnfinnsson

In the Audience Intelligence it is better to have a lower score for a keyword, right?

Regards,
Heimir

If it's below 0.5 it means the keyword is leaning towards information value, if it is above 0.5 it means it has potential commercial value (a profitable keyword).

Considering the maximum value is 1, then you should go for keywords above 0.5.

Originally Posted by MikeWords

Thanks Daniel. Ive been here a few months now and your posts are filled with real useful info. It's refreshing since so many "informative posts" on here are just regurgitated. It's easy to tell the poster hasn't even proven his own advice. It's obvious your advice is genuine.

One thing that stands out in this post is something that irks me on here all the time. The "faulty" advice often given on keyword research here is do your search in quotes and if there are less than 20,0000 results you've hit the jackpot . This probably discourages lots of newbies since it's just not the case. If you don't know how to measure up the competition on the first page of the SERPS you could be totally wasting you're time.

Vice Versa - There are keywords with way more than 20,000 results that you can get on the first page for with minimal effort.

Failing to research your competition before you jump into a niche can be a real waste of time - or you could be leaving easy money on the table.

Yes, that is very true.

I found out about SoC through trial and error. There was this keyword with like 10,000 competition only, in quotes. I couldn't manage to rank for it and I can usually rank quite easily for such keywords.

Then I found out the SoC was "Red" (according to MNF) which meant the competition is low, but those that are actually competing are very strong.

However, the reverse also happened, there was a keyword with about 200,000 competition, in quotes. I ranked for it in a few days, checking on the SoC, it was "Green".

Go figure!

Either way, with the proper time, effort and good SEO you can rank for practically any keyword.

But there is a catch: "proper time, effort and good SEO" can take 1 year and a hell of a lot of SEO work.

[bert81]

Great thread...lots of useful info.

[racso316]

thanks for the info. very interesting topic that as you said, people think everyone knows about. however, newbies are left in the dark.
appreciate the information. thanks again

[Ray Erdmann]

Daniel,

Phenomenal post! I agree...had I had this type of 'keyword introduction' when I started, I'm sure I'd be farther along in my own IM business then where I'm at now.

One question...."Heimir" made a comment about 'audience intelligence'..what is this in reference to if I may ask? I'm assuming it's linked to one of the tools provided by Microsoft?


Thanks,


Ray

PS: Could someone clarify the differences between a site getting 'indexed' and 'ranked'..I think I know the differences, but just want to be sure. Thanks!

[W.P. Allen]

The next step is measuring the competition, usually that is done by doing a search for the long tail keyword/phrase in the search engines (like Google) under quotation marks. For example: "how to seduce women"

You can also use the "allintitle:" function. This will tell you how many other sites have the keyphrase in the title.

Example: allintitle:how to seduce women

[Daniel Molano]

Originally Posted by Ray Erdmann

Daniel,

Phenomenal post! I agree...had I had this type of 'keyword introduction' when I started, I'm sure I'd be farther along in my own IM business then where I'm at now.

One question...."Heimir" made a comment about 'audience intelligence'..what is this in reference to if I may ask? I'm assuming it's linked to one of the tools provided by Microsoft?

Thanks,

Ray

PS: Could someone clarify the differences between a site getting 'indexed' and 'ranked'..I think I know the differences, but just want to be sure. Thanks!

Audience intelligence just helps you check how profitable a keyword could possibly be (although I have the believe all keywords are profitable).

According to the tool there are two types, one is information value, in which the person who is searching for the term is looking for information and the other is commercial value, in which the person searching for the term is actually looking forward to buy something.

Although I think both can be monetized. Information value is for those just looking for information, but a good sales pitch can even persuade them.

Then there is also the freebie seekers, you just have to monetize the site/blog with a freebie that makes you money (hint: CPA).

[Sam Mlambo]

very valuable post Dan. You're right, i said in the beginning "what the hell is keyword research?!" but i gathered some info and found out about it. This post helps out a lot also so good job man

[Mike Linley]

Originally Posted by Ray Erdmann

Could someone clarify the differences between a site getting 'indexed' and 'ranked'..I think I know the differences, but just want to be sure. Thanks!

Dan, correct me if I am wrong here but I will try to answer Ray's question.

To get "indexed" a search engine needs to visit your site and index it appropriately according to your information such as keywords..meta descriptions..and whatever else it can find on your site..if a spider does not visit your site..then you will not get indexed!

"ranking" has to do with how high or low you get positioned in the search engines once you get indexed. Depending on what the seach engine spiders found and your optimization and how much competition there is determines how well you rank for your choosen keywords.

Hope this helps Ray..I have a feeling Dan will be around shortly to either correct me or maybe even confirm what I said if I am lucky! lol -Mike

[JJOrana]

Great observation and tips Daniel.

In addition, doing competition analysis and solely concluding it base on number of results in SERP is weak.

You have to manually check the top 10-20 and see how big and authority sites these are.

Even if you have a million competition but the top sites are MFA types of site, you can definitely rank easier.

Tools are just tools. At the end, you still have to do manual checking and analysis. That's why I'm not spending any money from these so called keyword tools.

[jitendrakbharai]

Hello

Thanks a lot Dan.Great post.

One generally tries to find keywords with very high competition and high search volumes--this is the mistake that most newbies make.This of course leads to high bids and hence you end up paying more.This in turn makes your campaign financially non-viable.Its better to choose keywords with low competition but not very high search volumes.

I am still learning and i hope i got this right Dan.

Thanks

jitendra

[Daniel Molano]

Originally Posted by mikelinley

Dan, correct me if I am wrong here but I will try to answer Ray's question.

To get "indexed" a search engine needs to visit your site and index it appropriately according to your information such as keywords..meta descriptions..and whatever else it can find on your site..if a spider does not visit your site..then you will not get indexed!

"ranking" has to do with how high or low you get positioned in the search engines once you get indexed. Depending on what the seach engine spiders found and your optimization and how much competition there is determines how well you rank for your choosen keywords.

Hope this helps Ray..I have a feeling Dan will be around shortly to either correct me or maybe even confirm what I said if I am lucky! lol -Mike

Nothing to be corrected Mike, that pretty much explains it.

Indexing is quite easy, usually happens within a few hours, now ranking for a specific keyword is a whole different deal.

You must use the proper on page SEO and more importantly, the proper off site SEO (Hint: Backlinks).

[cypherslock]

Here he goes AGAIN! Dan, you could be selling this for hundreds and you give it here free. I love it. Every time you post I learn something new. I must however confess I can't figure out how to use audience intelligence. As always, a great thread. New or pro, everyone needs to listen to Dan!

[Daniel Molano]

I have made a review of Micro Niche Finder and Market Samurai here: Micro Niche Finder

That should explain what both of them are about.

- Dan

[Heimir Finnson]

Hey Dan when your are researching a keyword do you search for broad, phrase or exact?

[Daniel Molano]

Originally Posted by Heimir Arnfinnsson

Hey Dan when your are researching a keyword do you search for broad, phrase or exact?

Exact, but if you are targeting a very specific niche, broad can do wonders.

Stay away from phrase, it's just harder to target when you don't know the other words in the combination.

[roy-gol]

Great stuff my friend, good points you put out there.
Roy

[roy-gol]

Hi

Why stay away from phrase?

[roy-gol]

It's all about give without want = magnetic sponsoring or attraction sponsoring

[Ghostinthemachine]

Thank you! You learn something new every day. I love that SoC factor- never heard of that before.

Do you have any blurbs about KEI?

[bobwilson37]

Thank You. You provided a lot for improvement of the site in keyword regards. I hope Keyword research can also help picking keywords for the website.

[Daniel Molano]

Originally Posted by Ghostinthemachine

Thank you! You learn something new every day. I love that SoC factor- never heard of that before.

Do you have any blurbs about KEI?

Not personally, but here is a decent explanation: Keyword Effectiveness Index (KEI) Explained

If I'm not mistaken, MNF actually measures the KEI variable within their SoC feature.

[bobwilson37]

Thanks for Sharing such a wonderful post. I think it will be helpful to webmasters to pick correct keywords for their website.

[Sowemimo Oladele]

Good info your are providing for newbies Daniel...

Guys,

In addition to the info Daniel has provided, try to use a free tool like domain name analyzer (DNA) to see if the domain of your main keyword is still available. If yes, believe me, you would be suprised how your site is going to be on the first page of google on that particualar keyword.

I did this for a niche i am targeting, after a week of hosting my blog, without post or backlinks, I was no. 4 on google first page great right!

[roy-gol]

Originally Posted by Daniel Molano

Not personally, but here is a decent explanation: Keyword Effectiveness Index (KEI) Explained

If I'm not mistaken, MNF actually measures the KEI variable within their SoC feature.

Daniel hi
I looked at your blog,
I am in the search for a programmer to finish off my website for me.
Can you possibly help?

Roy

[code888]

Hi Daniel

Talking about the monthly search criteria (300), do you use the data in Google Keyword Tool (exact match) or Wordtracker/SEO Book? There is often a difference between the two types of database, and sometimes the difference is quite staggering. Thanks.

[Daniel Molano]

Originally Posted by code888

Hi Daniel

Talking about the monthly search criteria (300), do you use the data in Google Keyword Tool (exact match) or Wordtracker/SEO Book? There is often a difference between the two types of database, and sometimes the difference is quite staggering. Thanks.

I prefer to use the Google Keyword Tool as it is more accurate. In fact, I use Micro Niche Finder, which takes the results out of that database.

SEO Book is good too, but it takes the results out of the meta crawlers, therefore the results are not so accurate.

Here is my MNF review just in case you are interested: Micro Niche Finder Review

[ATV]

I like to compare adwords and then reference estibot for fun at times.

Sometimes there is a pretty big difference.

[danmorton]

That's the way I started, too - in way over my head.

It's taken a year just to get my feet firmly planted on the ground.

The key is to choose a business model and stick to it - all the way.

Dan