When it comes to niche marketing do you market a single product?

[simpleonline1234]

When it comes to niche marketing I've read alot where everyone says to check out the affiliate marketing sites to find niche markets so do you guys just wrap your entire site around one product per site or do you offer several products in your sites??

I'm not really looking to get into affiliate marketing. I'm looking to get into PPC marketing by driving my traffic to my site to click on my ads but limiting myself to one exact product would really narrow my focus so tightly that I wouldn't have much room for expansion in the further...what do you guys suggest I do to find topic in niche marketing if I'm after PPC clickers??

[tpw]

Build one site.

On that site offer one to three products per page, depending on how you want to do it. I have some blogs that promote a single product on the page. On other blogs, I do an industry review type thing, where the page has links to several products.

When you do your PPC, direct traffic to whatever product page you are trying to promote at the time.

Lot's of people are making good money doing this with either Clickbank products, Google Adsense, Kontera, etc.

I make more from Clickbank as a rule than what I make through Adsense.

The challenge you will need to meet is to make darn sure you are earning back more than you are spending to get people to your pages.

[RichardLegg]

Don't forget that you can build a list in your niche pretty easily by offering some kind of free report or other gift.

That way you can follow up with them and promote additional affiliate products.

Plus it's also a great way to survey the market and find out what they want from a product ... then you can create your OWN product in that market.

That way you're not working for commissions and you're building your own business too.


Richard