Quality score is lowest on my highest CTR keywords?

bigballin6161 · 03-28-2012, 10:54 AM

I just started ppc with adcenter and its showing my quality score is lowest on my highest CTR keywords. It says my keyword relevance is poor yet my CTR is 7% how could this be?

Lucid · 03-28-2012, 02:01 PM

While QS is mostly calculated on CTR, each keyword is different. QS is a relative calculation of your CTR against the historical average of all advertisers for that keyword, adjusted for position.

Therefore, if KeywordA is historically at 10% and KeywordB at 5%, your KeywordA may get a 7% click rate which is below the average historically and therefore you get a lower QS (average being 5) while your KeywordB may get a 6% click rate which is higher than the historical average and will therefore calculate to a higher QS.

rjd1265 · 03-28-2012, 02:04 PM

been there! I contacted Google and the girl told me "under her breath" that what works usually is not correct. I had really cool ads that got attention but Google did not care, they eventually banned my account for saying "F*ck" to them too much. that is ok, i get tons of free SEO traffic now

03-28-2012, 10:54 AM	#1
bigballin6161 Advanced Warrior War Room Member Join Date: Aug 2010 Posts: 521 Thanks: 699 Thanked 27 Times in 23 Posts	Quality score is lowest on my highest CTR keywords? I just started ppc with adcenter and its showing my quality score is lowest on my highest CTR keywords. It says my keyword relevance is poor yet my CTR is 7% how could this be?

03-28-2012, 02:01 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,272 Thanks: 12 Thanked 152 Times in 138 Posts	Re: Quality score is lowest on my highest CTR keywords? While QS is mostly calculated on CTR, each keyword is different. QS is a relative calculation of your CTR against the historical average of all advertisers for that keyword, adjusted for position. Therefore, if KeywordA is historically at 10% and KeywordB at 5%, your KeywordA may get a 7% click rate which is below the average historically and therefore you get a lower QS (average being 5) while your KeywordB may get a 6% click rate which is higher than the historical average and will therefore calculate to a higher QS.
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03-28-2012, 02:04 PM	#3
rjd1265 Active Warrior Join Date: Oct 2011 Posts: 76 Thanks: 2 Thanked 24 Times in 10 Posts	Re: Quality score is lowest on my highest CTR keywords? been there! I contacted Google and the girl told me "under her breath" that what works usually is not correct. I had really cool ads that got attention but Google did not care, they eventually banned my account for saying "F*ck" to them too much. that is ok, i get tons of free SEO traffic now
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