googles over optimization penalty is coming

[opp2012]

Rest assured, Google are on a mission to clamp down on all those engaging in anything other than good content and ethical ways of promotion. And just to really put the cat amongst the pigeons, here comes the Google Over Optimisation Penalty (OOP)… This one is really going to be felt!
So what do we know about the OOP?

Well, here is a quote from Matt Cutts:
We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
Read into this what you will, but for those taking notice, this means that if you have tried too hard to influence Google, expect this to be a wake up call and one that you need to fix!
Help! What can we do?

Well, panicking wont help anyone so the best thing to do is look at your site and decide what has been put in place to try and make Google take too much notice.
This includes:

• Keyword Stuffing
• Keyword Repetition
• Lack of Real Content
• Spammy Titles
• Non-descriptive Descriptions
• Too Many Reciprocal Links
• Any Black Hat Techniques (you deserve it if you have done this)
• Template Content
• Duplicate Content

Those are just a few examples – this is Google we are talking about… expect them to be looking at many other factors.
Real SEO Comes from Writing Great Content

If you think about it, this makes perfect sense. Write or host unique content that people will find interesting and you will find Google will see this. After all, who wants to visit a site that actually has nothing to offer? Think about your own browsing habits… if you landed on a site that was nothing but links to useless pages or you couldn’t find your way around, would you stay?
Put yourself a plan together that covers at least the following areas:

• Writing unique content
• Undo any template or duplicated content
• Give pages unique titles and descriptions
• Have a UX (Usability eXperience) expert look over your site and give you pointers

It’s a start and one that shouldn’t mean the end of the world as long as you act on it. Google is coming after those that take no notice so beware.

[Bond Girl]

Thanks for the words of warning, I'm glad that I already follow all of those suggestions.

[yukon]

What's the relation between the Poll title & the OP comment?

Poll title = What do you think of googles new money making tactic

Then OP is about on-page SEO.

[cashtree]

This guy has NO IDEA what he's talking about. A website does NOT fit a certain model or mold. there are billions of sites, and these people are trying to control and dictate what they think the internet should be...the FCC needs to investigate, this has gone too far.

[nik0]

As long as I can rank a page written in Latin for an English keyword within 1 week on #2. Well what else should I say then...

[opp2012]

Made a mistake on the poll title sorry , thanks for picking that up,

Bet yukon was a head boy or a prefect LOL

Seriously thanks YUKON , i appreciate your comment

[tylerherman]

Another scare tactic.

Google still has no way of determining what "quality" content is.

Thin sites probably won't survive but you had to see that coming anyway.

[opp2012]

I think it's an assy thing to do , but kind of understand why , but like i say to my daughter , its not what ou say darlin it the way you say it , google could have cosen there words more wisley , it just feels like yet another google slap , Seems to be one every 3 months these days , they need to be careful , i think someone will come along and steel there thunder. I hear richard branson is about to launch his new
searchg engine , i must have sent them 3000 emails since they announced it last year lol , just so i can get a goodranking.

[ilovechinesefood]

So not sure how much you can make out of this but..I changed my meta description to be less keyword heavy. SERPS jumped 5 pages in less than 24 hours from 8 to 3. My website completely vanished prior ( I was on the first page for a little before it vanished). Then again, I am very active in social media so it's possible someone picked up one of my blog entries. Had a huge spike in traffic

[addlinkweb]

i will support the new algorithm of Google, it will penalize bat hat SEO and only make positions for white hats

[Jaspry]

I'm all for playing by the rules, and have learned painful lessons in the past, but this seems borderline extreme. For example, in the past I had no hesitation to comment on relevant blogs with a link to my website. But now I'm afraid to, I'll think that Google will release an "Anti Blog Comment Algorithm" or something that will incur a penalty. Now my SEO is based on fear rather than potential, and it's a scary place to be.

[ilovechinesefood]

Originally Posted by Jaspry

I'm all for playing by the rules, and have learned painful lessons in the past, but this seems borderline extreme. For example, in the past I had no hesitation to comment on relevant blogs with a link to my website. But now I'm afraid to, I'll think that Google will release an "Anti Blog Comment Algorithm" or something that will incur a penalty. Now my SEO is based on fear rather than potential, and it's a scary place to be.

Same, I am too scared at collecting crap links. I don't want to use forum sigs either

[webapex]

You must be inetseo
Google Over Optimisation Penalty – how ready are you? - iNet SEO

[theone30]

Google is acting like it owns internet

[opp2012]

yep not many of us know how to get over the algo but we do heavy weight SEO so site remained number 2 then a week later it got to number and hasn't budged